- Led the expansion in Bangalore and Coimbatore, establishing presence in 3 cities.- Oversaw marketing strategies and supported business development, creating a lead generation funnel that secured high-quality leads while maintaining a cost per result of INR 17.5.- Increased the monthly active user base by 366% from 3K to 14K and further developed Customer Lifecycle Management strategies, boosting user engagement and retention leading to a user base of over 80K users.- Designed and executed marketing campaigns across Meta, Google, and WhatsApp, optimizing brand visibility and user acquisition with a cost per install of INR 7.8 and a cost per view of INR 0.31.- Amplified the brand's social media footprint, especially on YouTube and Instagram, enhancing follower engagement and increasing Instagram followers by 276% from 3.4K to 12.8K.- Created retention Journeys on WebEngage, successfully re-engaging inactive users.- Created Activation Journeys boosting activation by 90%.- Led the design team, collaborating with external stakeholders to enhance user interface design. Engaged extensively with users to identify and understand their pain points, leading to the development of an appealing and user-friendly UI.- Developed streamlined processes for outlining design requirements and coordinated the planning of social media and advertising calendars to ensure seamless and efficient operations.- Conducted comprehensive research to identify the optimal Customer Lifecycle Management (CLM) tool and WhatsApp Business Solution Provider for the organization, focusing on cost-effectiveness and usage suitability.

- Scaled three products from inception to launch and two products from initial launch to broad market adoption, leading to revenue contribution of 6 CR annually and boosting Monthly Active Users (MAUs) by 5L.- Achieved budget optimization and enhanced user engagement across all managed products.- Led a team of 22, focusing on strategic growth and operational efficiency, including the onboarding of 4,000 doubt-solving partners and implementing a robust funnel management system for lead conversion.- Launched the Doubts Browse product, contributing to the company's portfolio expansion and aligning with the product charter roadmap which in turn led to an increase in Monthly Active Users (MAUs) by 32K.- Drove operations, significantly improving category-specific KPIs, including reducing Turnaround Time (TAT) and garnering exceptional feedback from users and stakeholders.

- Enhanced user experience and adoption rate across various product categories, reflecting in measurable improvements.- Managed team dynamics and performance, overseeing 15 Business Development Executives (BDEs).- Established rigorous process for onboarding, quality checks, and audit procedures which in turn led to an increase in User experience by 32% (from 69% to 91%).- Developed and refined educator onboarding and quality guidelines processes, directly impacting user experience and operational excellence.- Improved Turn Around Time (TAT) by ~82%, reducing output duration from 5.5 hours to under 1 hour.- - Managed four diverse products, demonstrating versatility and strategic vision in product expansion.

- Led end-to-end vendor and stakeholder management, liaising effectively with legal, finance, and category heads.- Managed four diverse products, demonstrating versatility and strategic vision in product expansion.- Cracked channels which led to the acquisition of over 4,000 educator partners. - Ran pilot programs to evaluate and validate product enhancements.

- Consistently met and exceeded sales targets, contributing significantly to annual revenue, and maintained an exceptional conversion rate.- Enhanced customer relations, reflected in improved NPS scores, and led a successful team of sales associates.- Awarded for achieving the highest revenue among associates.- Led Discovery School Super League (DSSL) campaign generating annual revenue over 1 CR.