🔹Spearheaded design initiatives that scaled OpeninApp’s user base from 10K to 4M within 24 months, achieving 500K+ MAUs and gaining endorsements from influencers such as Logan Paul and Neha Kakkar.🔹Developed the Candy Design System to ensure product scalability and visual consistency.🔹Designed a B2B influencer performance tracking tool, adopted by 100+ brands, generating ₹1.6M in GMV with a 30% month-over-month revenue growth.🔹Built a Shopify plugin leveraging Polaris, increasing ROI by 40% and reducing CAC by 25% for key clients, including Sleep Company and Durex.🔹Optimized the analytics architecture of the link-shortening service, cutting operational costs by 40% and increasing engagement by 25%.🔹Enhanced the landing page design through A/B testing, leading to a 30% increase in sign-ups and improved user retention rates.

🔹Designed the system and product experience for Fitquest, a Singapore-based fitness app (under development).🔹Built a crypto asset staking platform for Intour Labs, Bangalore.🔹Contributed to Synthetix.io’s gDAO, leading design for two governance projects and mentoring new designers.🔹Developed a self-initiated NFT project.🔹Freelance contracts with Intour Labs, Geogit, Goodbits, Smartgenics, Auzora Technologies, CUSAT, and the Government of Kerala.

🔹Completed 15+ client projects, including frontend development for 5+ websites.🔹Enhanced user engagement and retention for the Castme Perfect app through gamification, doubling user engagement time (UET).

🔹Took ownership of Graphic design, Branding & Social Media.🔹Learned front-end development for fun (HTML, CSS, JS).🔹Designed and developed 30+ email marketing web pages.