Abhijit Shankaran Email and Phone Number

Account Based Marketing (ABM)Website Content Optimization Social Media Content Creation (Organic)- Linkedin, Facebook and Instagram

Worked for Prime Video-EU in Digital Marketing Operations and Base Asset SourcingResponsibilities:Executed Funnel Marketing strategies for Movies, TV Shows, and Live Sports for subscription contentCertified Content Bar Raiser for approving and publishing customer-facing campaigns in 5 EU localesDesignated primary Point of Contact (POC) for stakeholdersIndividual contributor, creating SOPs, communicating with external partners, and educating them on guidelinesInvolved in A/B Testing of creative collateral for subscriber generationCarried out Live Launch Audit on Desktop, Mobile (iOS + Non-iOS), and Firestick DeviceEnd-to-end ownership of cross-functional processes to promote scope for IMDBLiaised with 3rd Party Studios and Design Production team on sourcing base assets for over 50 titlesAchievements:Market exposure with a launch portfolio of 200+ titlesImproved quality score of new hires by 37% in Q4’22Implemented 9 improvement projects in 2022Executed 3 high-impact solutions resulting in an annualized save of $7.3K (~0.5 HC reduction)Resolved gaps in the Merchandising process with 4 JDI projects improving CXContributed to process improvements and business expansion across Nordics/Poland/Portugal/TurkeyCreated SOPs for 4 primary processes and providing training materialsInvolved in the launch portfolio of 200+ titles and liaised with 3rd Party Studios and Design Production teamTrained 20 new users in Launch Marketing Campaign build and 3 users for auditRecognition:Recognized as 'Mountain Mover' 7 times in two yearsRewarded 'Go that Extra Mile' thrice in one year

Customize Book Publishing packages basis the scope of service providedProspecting Inbound/Outbound Leads to improve Lead Generation