Abhilash is a seasoned media/entertainment & marketing professional with over a decade of expertise in driving success for media houses, startups and SMEs across Asia. With a relentless drive for innovation and a promising track record, Abhilash is now building JellyBean AI - a next gen solution to streamline creative workflows of game dev studios. Know more - www.jellybeanai.co
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Founder, CeoJellybean AiSingapore -
Founder, CeoJellybean Ai Nov 2024 - PresentSingaporeWe are building a suite of AI solutions to streamline creative workflows at game dev studios. DM me for early access :) -
Community AmbassadorThe Generative Beings Nov 2024 - PresentSingaporeExpanding Singapore's largest Gen AI founders/leaders community to Indonesia, fostering collaboration across Southeast Asia's tech ecosystem. -
FounderCoact Jan 2024 - PresentSingaporeShaping brands of tomorrow using media & technology powered by a transformative approach to client engagement and collaboration. We offer a free 30 day pilot to 3 businesses each month. Join the waitlist at www.coact.biz Interested to know more? Let's chat - abhilash@coact.biz -
Entrepreneur In ResidenceAntler Sep 2024 - Nov 2024Jakarta, Indonesia -
Head Of GrowthGreen Rebel Foods Aug 2022 - Nov 2023Jakarta, Indonesia• Led online business growth initiatives for the group to increase revenue and customer acquisition/engagement/retention in key markets across SEA. Green Rebel is a plant-based food-tech startup offering an array of alt-protein products, on a mission to recreate meaty Asian comfort foods 100% from plants.• Led online growth of multiple business verticals under the Burgreens group including the largest plant-based F&B chain in Indonesia. -
Regional Head Of Operations & MarketingZilingo Mar 2022 - Aug 2022SingaporeWorked directly with C-suite to overhaul marketing strategy & operational processes to drive revenue growth in key markets (Indonesia, Thailand, Philippines & India). -
Regional Head - Product MarketingZilingo Jul 2021 - Mar 2022 -
Marketing ConsultantAbhilashlr.Com Jan 2020 - Jul 2021Mumbai, Maharashtra, IndiaWith remote support from advisors and partners, I consult companies on marketing and business growth initiatives. Key projects - • DWM Academy (Dance With Madhuri) - an ed-tech platform focused on dance and performance arts. Led marketing and product development to deliver 7x growth in userbase & 5x paid subscriptions.• Pathfinder Health Sciences - led GTM strategy & brand marketing for the health tech startu
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Client Solutions PartnerEverymedia Technologies Pvt. Ltd. Nov 2019 - Jan 2020 -
Group Head | Digital StrategyEverymedia Technologies Pvt. Ltd. Oct 2018 - Nov 2019• Promoted to head the “Talent Relations” division within 11 months. Re-structured the division to improve per member productivity and grew number of Key Accounts by 300%• Responsible for brand building & perception management of 27 personalities; each with an average of 50 million followers across digital platforms • Pitched tailor-made strategy decks to 50+ prospective clients across entertainment, technology, FMCG & edtech domains, with a conversion rate of 82%• Set up an improved reporting system to give clients a holistic view of their digital presence and to draw a cause & effect analysis for monthly strategies -
Senior Account ManagerEverymedia Technologies Pvt. Ltd. Sep 2017 - Oct 2018• Led a team of 5 responsible for the digital marketing mandates of clients including brands, films and celebrities. Campaigns largely focused on content marketing through social media, user-generated content, partnerships with MCNs, influencer activation, community management etc.• Integrated tech innovations to enhance the impact of marketing campaigns for films & celebrities in unique ways -` - Partnered with Google to introduce & popularize their new product “Cameos” in SEA with the help of celebrity associations. - Produced India’s first ever 360° LIVE stream in association with Facebook & Twitter for Salman Khan Films• Implemented campaign strategies for A-list Bollywood celebrities which resulted in - - an organic month on month growth of 8-12% on Instagram - increased conversation/engagement metrics on Twitter and Facebook - an average monthly score of >75 on Google trends -
Co-Founder, CeoGlamshutter Jan 2013 - Aug 2017BangaloreA hobby project that pivoted into one of India's top Fashion & Lifestyle publication brands creating a niche in plus-size fashion with 150,000+ MAUs. As seen on Deccan Chronicle, Buzzfeed, TOI & others.• Led partnerships with brands for advertising, promotions & content marketing across digital & social media channels• Activated 30+ influencer marketing campaigns for brands like Godrej, Pepperfry, Flipkart etc.• Cracked long-term association deals with brands like All by Future Group, StalkBuyLove, Lastinch, Zivame etc. to drive positive word of mouth with engaging content & sales with affiliate marketing.• Led creative direction supporting editorial content -
Campaigns Marketing ManagerWishberry.In Apr 2016 - May 2017MumbaiWishberry is one of the leading crowdfunding platforms for creative projects. • Consulted creators & raised half a million USD within 12 months for 50+ projects, maintaining the benchmark 70% success rate throughout• Directly responsible to achieve the projected monthly TRP's and overall successful campaigns percentage on the platform• Played a key role in setting up the creative processes to present a campaign in its best form. Example: Pitch video scripts, design elements for the landing pages etc. • Responsible for creating end to end marketng campaigns including social media, performance ads, PR outreach, offline events etc. -
FounderDigitalgrammar Jan 2015 - Apr 2016Mumbai, Maharashtra, IndiaA boutique agency specialized in developing & executing marketing communication strategies for the digital medium. Few key projects - • Vir Das & Wierdass Pajama Festival - Digital Marketing • Flipkart, Ambuja Cement & Youtube India - Content Production• Dark Horse Media, MTV VMAI, Invision Inc. & Step Up All In (India Release) - Content Marketing • Inc.5 - Ecommerce
Abhilash Lr Education Details
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Business/Commerce, General -
Mass Communication/Media Studies -
Marketing/Marketing Management, General
Frequently Asked Questions about Abhilash Lr
What company does Abhilash Lr work for?
Abhilash Lr works for Jellybean Ai
What is Abhilash Lr's role at the current company?
Abhilash Lr's current role is Founder, CEO.
What schools did Abhilash Lr attend?
Abhilash Lr attended Christ University, Bangalore, Whistling Woods International, Whistling Woods International.
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Abhilash LR
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Abhilash L.R
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