On the way to making 100 Million Active Fitness users in India

• Developed and streamlined the entire rostering for every category from ground zero. Automated via Python and Google Scripts• Built a product using Google Appscript for automating the entire internal session audting system. The communication was triggered to run on it’s own without any human intervention• Managed a team of 5• Shipped various features such as◦ Session acknowledgment: To help the operations team take action from up to 30 minutes before to 2+ hours… Show more • Developed and streamlined the entire rostering for every category from ground zero. Automated via Python and Google Scripts• Built a product using Google Appscript for automating the entire internal session audting system. The communication was triggered to run on it’s own without any human intervention• Managed a team of 5• Shipped various features such as◦ Session acknowledgment: To help the operations team take action from up to 30 minutes before to 2+ hours before for last-minute emergencies and no-shows. This was pivotal for improving overall customer satisfaction◦ Self-serve dashboard: To help the customer support team for rescheduling sessions. This helped eliminate the bottleneck in operations and improved TAT from 12-48 hours to <60 minutes◦ Tags options: This was a key piece of information that was tracked manually before and had an average of 4 hours for data collation for reporting purposes. Once tags are introduced, it helps generate reports in <60 minutes.◦ Conflict loss: There was a loss of supply due to customers not showing up for the session but informing in advance leading. This issue caused wasted resources in terms of promising trial batches. The new feature allowed reactivation of conflicting trials to avoid loss of potential customers• Developed KPI dashboard and automated report generations from scratch◦ To measure metrics such as Retention Rate, Conversion Rate (Trial to Paid conversion), Average customer ratings, Supply Utilization Rate and various other KPIs◦ A supply view dashboard which helped the sales team promise batches and reduced TAT to promise a batch to the customer by a fraction (Initial TAT was 24-48 hours)◦ Created custom category wise dashboard that played a key role in making business & curriculum decisions by the category heads◦ Analyzed data to make better business decisions that spanned over various verticals such as supply, product, operations, sales, finance, and tech& much more.. Show less

• Played a significant role in the development & integration of the new rewards program from the beginning to encourage customer loyalty, enhance customer segmentation and encourage the higher-order values• Successfully rolled out the Arzooo Rewards Program for 10,000+ users across India• Proactively involved in the development & execution of Arzooo wallet in the new rewards program• Contributed a significant role in increasing the Daily Active Users (DAU) by 50% and an average… Show more • Played a significant role in the development & integration of the new rewards program from the beginning to encourage customer loyalty, enhance customer segmentation and encourage the higher-order values• Successfully rolled out the Arzooo Rewards Program for 10,000+ users across India• Proactively involved in the development & execution of Arzooo wallet in the new rewards program• Contributed a significant role in increasing the Daily Active Users (DAU) by 50% and an average session duration (ASD) by 30%• Enhanced the customer retention rate by 10% & reduced the bounce rate (BR) by 25%• Leveraged analytical tools like Metabase, Firebase and Google analytics to generate reports for metrics such as DAU, ASD and BR• Mitigated the customer acquisition cost by 10% utilizing the rewards program• Performed A/B testing for the Rewards program and increased the customer experience by seeking out the information needed by customers on the "My Orders" page• Systematically planned, developed and implemented a Token of Apology (TOA) system to enhance the customer experience UI/UX design for features in Android App, & iOS• Established the customer funnel and implemented the same on Firebase• Effectively generated the MTD reports for product merchandising • Developed and integrated companies seamless official communication channels• Accumulated the customer feedback for NPS reports that influence the strategies & decisions of upper management• Accountable for the in-app marketing and enhancing the customer engagement rate• Created professional tutorial videos for several new and existing App features Show less

• Promoted to Business Development Manager (Care.fit Digital) to ensure effective lead generation and onboarding of 800+ doctors onto the Care.fit Digital platform during the Covid-19 lockdown.• Developed a python code that automated sending business communications via WhatsApp to 800+ doctors• Experience in OAuth2 authentication• Worked with the content team to churn out blogs that were written by the doctors• Actively involved in updating and maintaining the doctors profile on… Show more • Promoted to Business Development Manager (Care.fit Digital) to ensure effective lead generation and onboarding of 800+ doctors onto the Care.fit Digital platform during the Covid-19 lockdown.• Developed a python code that automated sending business communications via WhatsApp to 800+ doctors• Experience in OAuth2 authentication• Worked with the content team to churn out blogs that were written by the doctors• Actively involved in updating and maintaining the doctors profile on the app• Audited online consultations for quality testing purposes Show less

• Managed the "Spot Allocation Project" for smooth operation during the post-Covid-19 re-opening phase.• Oversaw the smooth operation of multiple Cult.fit centers in the West cluster, resulting in a significant increase in active members.• Collaborated with various stakeholders to ensure uninterrupted supply of trainers and meet customer demands across multiple clusters.• Generated weekly reports and RCA's on cluster performance, delinquencies, and ratings for continuous… Show more • Managed the "Spot Allocation Project" for smooth operation during the post-Covid-19 re-opening phase.• Oversaw the smooth operation of multiple Cult.fit centers in the West cluster, resulting in a significant increase in active members.• Collaborated with various stakeholders to ensure uninterrupted supply of trainers and meet customer demands across multiple clusters.• Generated weekly reports and RCA's on cluster performance, delinquencies, and ratings for continuous improvement.• Created interactive dashboards for better operational decision-making and action points.• Conceived the baseline logic for "Auto-Scheduler," resulting in an improved scheduling efficiency of ~45% and reduced manual override from 65% to ~8% through proactive engagement and interlocks with multiple stakeholders. Show less

• Connecting with influential market leaders.• Business Development.• Market research-Developing advertising campaign ideas.• Social Media Marketing.• Social Media Analysis.