Currently leading Taxation and Einvoicing

Led Partnerships, Developer Experience & Reseller Program Led integrations of strategic partners such as Shopify, Zoho, Tally and Wix. Built an API suite to enable partners to provide a white label solution for merchant on-boarding. Released Oauth based custom onboarding form to simplify merchant onboarding via partnersThe merchant acquisitions grew by 4x and GMV grew by 10x.Established a developer experience function & Setup a strategic vision and roadmap for developer experience. Launched new developer portal, API playground, Payment simulator, Developer Libraries.

Responsible for the following metrics at Housing.com & Makaan.com Housing Mobile App : Responsible for improving the conversion rate and the overall user experience of the buyer app. Increased user conversion rate by 62%. Reimagined the consumer app with emphasis on UI/UX backed by extensive user research and experimentation. User Profiling & Personalization : Introduced Rental Profiles for Profiling of users. Currently 52% of all users have rental profiles Consumer Re-engagement : Established cross channel re-engagement system to increase retention of various user segments. Currently reengages ~41% of all converted users on housing.com Search Relevance : Undertook various initiatives to improve the lead delivery and the conversion rates

Responsible for products in Supply Chain, Logistics, Pricing and Cataloguing. Product owner of ERPs and their API integration, Warehouse Management system and order management system.Key AchievementsMarketplace Launch: Conceptualized the pivot from buy and sell model to a managed marketplace model.Catalog management system :Undertook the revamp of the system to improve the process efficiency, data quality and management of 1.5 million SKUs.Seller Panel : Implemented the seller portal to manage seller on boarding, orders, inventory, prices, catalogs and payments. Led integration of various 3rd party tools for process improvementsConceptualized and launched the Coupon management system aimed at GMV growth. Powers the entire discounting schemes.Pricing & payments: Introduced tax inclusive pricing which improved payment funnel by 22%. Implemented bulk purchase discounts scheme to increase the average order value. Led integration of various payment gateways and wallets. Implemented advanced pricing and taxation module to determine the selling price of products.Order management system & SCM: Developed a procurement planning tool to make the procurement process more effective and issue resolution in a real time manner, an order allocation logic to automatically select the vendors for order fulfillment. Introduced a batch management process to optimize the internal warehouse processes.Courier Engine: Implemented self serve portal for courier partners for managing pickups which led to reduction the shipment TAT by 1 day. Implemented advanced serviceability check to reduce order cancellations and automatic the LSP selection for order fulfillment. Courier tracking integrations to improve customer experience and reduce RTOs and RTVs.Taxation : Project owner for GST implementation. Carefully planned and successfully executed thetransition of all the software products at IB from VAT regime to GST.

Co-founded HedCET Technologies Pvt Ltd in 2011. HedCET builds products and services in the internet/mobile industries.Led end to end development of various web and mobile applications as a product manager. Managed the development team. Responsibilities included defining product pipelines, preparing PRDs, collaborating with various stakeholders, Algorithms design, testing and feedback.Hedcet was incubated at StartUp Village,Kochi. In 2013 HedCET signed an agreement with Clairvolex.Inc and have since developed many IP products assisting various stages of patent prosecution and litigation.Major ProjectsUnivoePatent Term Adjustment (PTA) CalculatorPatent Family Tree Generator