Abhilash Krishnan Email and Phone Number

• Responsible for leading the creative team to deliver projects that define innovation. • Optimise the teams output and make it business efficient.• Deliver results to the clients expectations using AdColony's platform for a engaging and enriching ad experience on Mobile. • Define and maintain highest quality in mobile advertising experience.

• Responsible for bringing ideas to life• Creating the next generation of Mobile Apps

Responsible for devising creative Product Marketing strategies for Holachef App and website with minimal budgets.• Introduced multiple features to enhance the shopping experience of the user on our platform. Introduced HolaDoodle as a promotional strategy and was able to generate revenue worth 4.5 million rupees in a span of 4 Months. Also used the food packaging to drive brand recall among the customers.• Optimised the campaigns on multiple platforms (Mobile / Web / Social) for efficiency and quality. Created a parallel platform for Holachef (promotions.holachef.com) for SEO and driving traffic to the parent site• Revamped the marketing communication on Website / App / Blog / Social Media to deliver better conversions and reduce enquiry/dispute calls to customer care.• Integrating Tie-ups with multiple brands into the day-to-day branding activities. Introduce new offers for the customers basis their usage and reduce the CAC.

• Lead an internal team to create new innovative Ad formats for the brand across markets like South East Asia, Middle East & Africa and India. Work also involved Product cost negotiations and vendor negotiations for outsourcing development.• Used the existing platform JustAD and created unique experiences in the ad formats, these features were later added by JustAd into their core system.• Expanded the campaign performance by adding new gaming and social features to the platform. These additions resulted in boosting conversions, campaign performance and helping us win awards.• Devised innovative solutions with the marketing team to showcase the product at events like Mobile World Congress and Adtech.• Implemented use of rapid prototyping tools on mobile (iOS & Android) within the team. e.g.: Pixate, Skala, PS Play

• Successfully launched a social media campaign “Meterjam” in the first quarter of launching UFO. With a great social strategy and zero media expense, Meterjam became one of the most successful social campaigns in India. It reached 45k+ users across metros like Mumbai, Bangalore, Delhi etc and was featured in Mumbai Mirror for 12 days on the front cover.• Handled Business development, Project Management and Leadership roles during the period of 3 years. Liaison between the Creative team, Tech team and Vendors.• Created Mobile/Tablet App experiences for Viacom 18, Rivali Park to boost their sales and marketing initiatives.• Launched multiple CMS driven websites for brands (Force Motors, Cox & Kings, MTV, Disney, TrailerDiwane) and managed the product life cycle with tech partners. Provided direction in converting redundant systems to dynamic portals with API integration.

• Devised a cross media integration for Reliance “Go for It” launch campaign with a web banner that could connect calls to your friends. It resulted in generating 200 thousand calls and went on to win Top Honors at 2009 MMA Mobile Marketing Awards.• Created a gamification model for IDEA Cellular Mobile Roadies to drive traffic and sales of Mobile Roadie VAS product generating 3x in revenue.• Created innovations across websites and banner campaigns using Adobe Flash and Actionscript which were the industry standards at that time.

• Managed the UI/UX of myiris.com, job profile included identifying areas of improvement in methodology and user experience quality and develop plans to address the same. • Created and launched Bombay Stock Exchange’s First Magazine BSENSEX inaugurated by Former Union Finance Minister Shri P Chidambaram.

• Redesigned the internal newsletters to full-fledged 16 pager magazine. Also created the Web presence of the brand online and generated traffic for sales and services using Social Media.• Under the guidance of the Marketing head, managed the complete Online and In-Store branding for the launch of India’s first APPLE Store, IMAGINE.

• Role required us to understand the product requirement and create assets and elements for E-learning courses in Flash.