Abhilash Kumar Email and Phone Number
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When I was 13 I wanted to be a race car driver, but in a surprising twist, I found love in Marketing. I’m a marketing professional with nearly a decade of experience across branding, communications, GTM, product management, growth, and demand generation. I’ve helped scale and mentor teams in USA and India across MNCs and mid-sized organizations in IT Services, Products, Platforms, AI, and Healthcare. Top 5 achievements I’ll carry with me (forever): - Led a zero-budget campaign and translated it into multi-million dollar customer acquisition program- Grew web traffic and online presence 400% in 6 weeks - Converted a young and upcoming brand into one of "Gartner’s Cool Vendors” (among several other awards) with targeted positioning- Championed an integrated marketing strategy to increase inbound traffic and MQLs by 250% in 30 days- Built a content marketing engine with advanced nurture programs and 100 pieces of content in 14 days"Inquisitively Curious" about data driven marketing! I obsess over ROI metrics and performance numbers to drive conversations and conversions at the top of the funnel. My USP lies in tying marketing efforts together by closely collaborating with product and sales teams. This is my formula to build high impact product marketing strategies, customer outreach programs and omnichannel strategies for net new customer wins. I’ve previously rolled out big-budget (Mn$+) campaigns, product GTM and launches, brand overhauls, and corporate repositioning. Recognized as a Rising star, Best Performer multiple times. Some of the awards I’ve won, (and helped organizations win): * LinkedIn Top 50 Content Marketers in India -2019* Paul Writer’s Hot Brands - 2018* Innovative Marketing Campaign of the Year - 2014* Excellence Award for Technology Marketing Agency of the Year - 2015Few other things about me: Flair for writing, the knack of storytelling, and the gift of gab. Budding author! I love to travel (ask me about backpacking across three countries on foot). I cook to detox and think (Asian cuisine aficionado). Learn one new thing everyday. J'adore coffee (and whiskey) hit me up if you want to have a chat over either! I’d love to exchange ideas, learn about your marketing stories and talk to you about what you like to obsess over.
Amnic
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Head Of MarketingAmnic Oct 2023 - PresentSan Francisco, California, Us
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Independent Marketing ConsultantMultiple Companies Feb 2021 - PresentUsI help early-stage startups with an external perspective on how they can grow, scale their marketing, build a brand and drive demand. If you're a young company looking to bring your marketing efforts back on track, drop me a message. Let's talk about your goals over coffee. -
Head Of MarketingElement5 Feb 2021 - Sep 2023San Jose, California, Us- Marketing leadership: Driving overall marketing strategy and contributing to business growth goals.- Brand and team building: Successfully built the brand and marketing team from scratch, resulting in an increase of $1M+ in overall revenue through inbound and outbound GTM strategies.- Increased inbound traffic and lead generation: Grew inbound traffic by 400x and inbound lead generation by 178%. Implemented mar-tech stack and automation solutions to reduce lead qualification time by 50%.- Demand generation: Leading efforts in demand generation, supporting sales in pursuing deals and improving win ratios through content, digital, and product marketing strategies.- Comprehensive marketing responsibility: Responsible for driving marketing across the core product, product features, specific workflows, and customer support marketing.- Sales enablement: Enabling sales through effective product assets, GTM storytelling, and visual marketing.- Messaging and positioning: Led core messaging and positioning of the overall brand across product and recruitment. Successfully drove strategic messaging through two rounds of funding (Series A&B).- Funnel fueling: Utilized events and customer advocacy programs to showcase the brand and promote the product, thereby fueling the sales funnel.- Team management: Managing a team consisting of digital marketers, content marketers, product marketers, designers, developers, and marketing strategists.- Relationship building: Establishing and maintaining relationships with key analysts, media houses, and influencers. -
Marketing DirectorKensci Jan 2017 - Feb 2021Bellevue, Washington, Us- Led functions across marketing strategy, positioning, demand generation, sales enablement, budgeting, communication, and branding as the Head of Corporate Marketing at KenSci.- Achieved over 1 million impressions in 60 days, significantly enhancing digital presence and engagements through well-executed PR, social media, SEO, and digital campaigns.- Successfully reduced marketing budgets by 70% while achieving a remarkable 250% increase in top-of-the-funnel inbound conversion among Marketing Qualified Leads (MQLs).- Spearheaded the successful launch of three product offerings, leading the go-to-market (GTM) motion and driving demand generation.- Managed a small team, agencies, and analyst relations, resulting in the recognition as one of the youngest companies to receive accolades from Gartner, IDC, KLAS, and CBInsights.- Achieved substantial growth in the partner marketing program, increasing investment by 200% within a 12-month period and attracting over $100K in Market Development Fund (MDF) investments.- Built the brand from scratch and garnered three brand awards - Additional roles encompassed being the content marketing advocate, PR and Communications liaison, brand evangelist, and driving inbound marketing efforts at KenSci.- Approaching each day with a dedicated mission to identify a problem that contributes to the brand's growth, taking action before the day concludes. Leading the team's A/B testing and growth hacking endeavors until achieving remarkable results.Awards achieved under my leadership at KenSci:Winner of the Paul Writer 50 Hot Brands in 2018.Winner of the Gold Award for Achievement in Digital Healthcare from Seattle Business Magazine.Winner of the Microsoft Healthcare Innovation Award in AI & ML in 2018 and 2019.Finalist for the Microsoft Healthcare Partner of the Year in 2018 and 2019.Winner of the Microsoft US Partner of the Year (Healthcare) in 2020. -
Marketing Lead - Content MarketingHarman International Jul 2016 - Jul 2017Stamford, Connecticut, Us(Aditi Technologies was acquired by HARMAN)Leading the Inbound marketing team at HARMAN Connected Services (HCS). Spearheaded HARMAN’s Connected Enterprise Campaign, executing across channels and touchpoints. Worked with internal stakeholders, agencies and partners to build HARMAN’s enterprise value proposition and launch the offering to market. Grew web traffic and online presence 400% in 6 weeks.Learn more about it here: https://services.harman.com/microsites/connected-enterpriseAlso, content marketer-in-chief. Managed teams of content creators, designers, digital marketers and SMEs. Led the inbound strategy for HARMAN Connected Services and grew inbound leads by 45%. -
Marketing Specialist | Pr & Communications | Growth Hacking | High Priest Of ContentAditi Technologies Dec 2013 - Jul 2015Bangalore, Karnataka, InHandling Marketing at Aditi Technologies.Key portfolios: Public Relations (PR), content marketing, branding and marketing communications.Content marketing: Leading Aditi Technologies' content hub, driving strategic content creation and placement to drive inbound marketing. In-house editor-in- chief. Specialist in content driven marketing and demand generation.Marketing communications: Building product portfolios and market positioning for key Aditi products and services. Message delivery and awareness showcase to drive lead generation and sales.Public relations: Handling PR across Indian, EMEA and North America. Building brand and influencer relationship. Driving thought leadership and market positioning for the Aditi brand.Winner:Aditi Star of the Quarter -Q1 FY '14 Aditi Star of the Quarter -Q2 FY ’14 -
Senior Account ExecutiveText100 Oct 2012 - Nov 2013New York, UsProvided clients with top level strategy and consultation for the best positioning of brands, along with managing and guiding junior members on the team towards flawless execution of their campaigns. I was also involved in several successful new business pitches, developing the campaign/pitch plans end to end. 2013 Text100 APAC award nominee (three categories): Rising Star, Digital Excellence and Living the Values -
Account ExecutiveText100 Jan 2012 - Oct 2012New York, UsI was instrumental in leading the execution of PR campaigns for key several IT and tech clients, that have had tremendous impact on the client brands. Held the mantle of digital ambassador representing Text100 in Bangalore driving key digital marketing strategies for key clients and the Bangalore team. Won the "Text100 India's Emerging Star of the Year" award in 2012
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InternGolinharris Aug 2011 - Nov 2011Chicago, Il, UsIntern tasks that included making coverage reports, weekly highlights for the clients, communication with journalists, evaluation of ROI, updating media lists, sourcing speaker opportunities and identifying forward features to pitch stories. Worked with a range of clients such as Oracle, EMC, Infosys, Plantronics, Everything Everywhere and Orange. -
Contract Employee- Marketing Communications (In-House)Accenture Apr 2010 - Jul 2010Dublin 2, IeAn in-house role with a large MNC provided me with the opportunity to work in collaboration with agencies and stakeholders. My role required me to frontend a number of campaigns for the organization and present the senior executives with reports of the result of the campaigns. Worked on tight timelines, and specific budgets to provide the most creative solutions to approach a problem. -
Head Of ProgrammingInspire- Training Oct 2007 - Dec 2009With a certification in Neuro Linguistic Programming and a crack team backing me up, we founded INSPIRE - soft skills training for students. INSPIRE focused on developing performance management programs and executing them on student between the age groups of 12-16. We trained over 600 students across several reputed colleges in Bangalore and received incredible feedback post each workshop. From creating the modules to sitting opposite principals of schools/colleges and pitching the idea to getting on stage and training the students (did them all)!
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InternDeccan Herald Media Company Apr 2009 - May 2009Bangalore, Karnataka, InJournalist and writer
Abhilash Kumar Skills
Abhilash Kumar Education Details
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University Of LeedsCorporate Communication And Public Relations -
Christ University, BangaloreMass Communications; Arts
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Christ University, BangaloreSociology
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Cmr National Public SchoolSchooling
Frequently Asked Questions about Abhilash Kumar
What company does Abhilash Kumar work for?
Abhilash Kumar works for Amnic
What is Abhilash Kumar's role at the current company?
Abhilash Kumar's current role is Head of Marketing | B2B SaaS Marketing Leader | Product Marketing | Award winner, data-driven, growth obsessed.
What is Abhilash Kumar's email address?
Abhilash Kumar's email address is tr****@****ail.com
What is Abhilash Kumar's direct phone number?
Abhilash Kumar's direct phone number is +4475844*****
What schools did Abhilash Kumar attend?
Abhilash Kumar attended University Of Leeds, Christ University, Bangalore, Christ University, Bangalore, Cmr National Public School.
What are some of Abhilash Kumar's interests?
Abhilash Kumar has interest in Writing, Education, Reading, Science And Technology, Music, Bowling, Go Karting, Arts And Culture.
What skills is Abhilash Kumar known for?
Abhilash Kumar has skills like Corporate Communications, Public Relations, Marketing Communications, Media Relations, Marketing, Social Media Marketing, Internal Communications, Strategy, Digital Marketing, Press Releases, Brand Management, Creative Writing.
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