Empowering organizations to optimize product, marketing and customer service operations with tailored Generative AI tools and solutions. Projects:- GenAI Content Marketing tool: Scaling content production in brand voice, leveraging company-specific data- GenAI Developer Assistant: Custom-built chatbot for interactive Q&A with the company codebase- Website Chatbot: AI chatbots for company website trained to communicate in the brand's unique tone, and powered by company… Show more Empowering organizations to optimize product, marketing and customer service operations with tailored Generative AI tools and solutions. Projects:- GenAI Content Marketing tool: Scaling content production in brand voice, leveraging company-specific data- GenAI Developer Assistant: Custom-built chatbot for interactive Q&A with the company codebase- Website Chatbot: AI chatbots for company website trained to communicate in the brand's unique tone, and powered by company data- GenAI Product Prototyping: Expedited MVP development to facilitate early user feedback and iterative testingTechnology:- LLMs via API: OpenAI, Anthropic, Cohere, Azure, AWS, Google Cloud, HF Transformers- Frameworks: Langchain, Llamaindex- Agent Frameworks: Autogen, CrewAI- Tech Stack: Python-Flask, NoSQL, CosmosDB, Chroma- No Code: Zapier, Bubble, Webflow CMS Show less

• AI/ML Product Management - Managed the full product lifecycle of internal AI/ML tools, from conceptualization to implementation, aimed at boosting efficiency in online marketing operations.Models/frameworks used: GPT-3.5/4 and Vision, CoreNLP, BERT, HuggingFace Transformers, Langchain, Llamaindex, OpenAI GPTs.• Streamlined Operations using External Tools - Worked with stakeholders and experts to evaluate, test and implement external tools for streamlining workflows and automating… Show more • AI/ML Product Management - Managed the full product lifecycle of internal AI/ML tools, from conceptualization to implementation, aimed at boosting efficiency in online marketing operations.Models/frameworks used: GPT-3.5/4 and Vision, CoreNLP, BERT, HuggingFace Transformers, Langchain, Llamaindex, OpenAI GPTs.• Streamlined Operations using External Tools - Worked with stakeholders and experts to evaluate, test and implement external tools for streamlining workflows and automating effort-intensive tasks.Tools Evaluated: JasperAI, Zimmwriter, 10Web AI, Keyword Insights AI, Inlinks among others.• Created Extensive Training Resources - Developed detailed training modules, including video guides and documentation, to ensure users are able to leverage the full potential of the newly integrated tools.Tools Used: Loom, Canva, Confluence, Slack, Audacity among others. Show less

• AI in Healthcare - Established the first "AI in Healthcare" team, uniting researchers, engineers, and healthcare professionals to enhance patient outcomes through cutting-edge ML & AI integrations• Branding and Digital Marketing Leadership - Directed a holistic rebranding and website development initiative, bolstering brand awareness and generating pivotal leads for partnerships and investments• Product Launch Strategy - Determined market size and potential for new digital… Show more • AI in Healthcare - Established the first "AI in Healthcare" team, uniting researchers, engineers, and healthcare professionals to enhance patient outcomes through cutting-edge ML & AI integrations• Branding and Digital Marketing Leadership - Directed a holistic rebranding and website development initiative, bolstering brand awareness and generating pivotal leads for partnerships and investments• Product Launch Strategy - Determined market size and potential for new digital healthcare offerings through intensive research, formulating and executing go-to-market strategies for three distinct healthcare products• Strategic Planning Support - Contributed to the crafting of a 3-year strategic plan, conducting SWOT analyses, defining goals, and developing a balanced scorecard to steer key organizational focus areas• Innovation and Research Commercialization - Navigated the intersection of medicine, technology, and business, collaborating with stakeholders to identify and develop opportunities for research commercialization Show less

As part of the strategy consulting project for Canada Post Corporation:• Forecasted the emerging trends in advertising and consumer behavior, by analyzing historical data and market driving forces, and utilizing regression analysis and market research• Provided recommendations for positioning the SmartMail Marketing service to align with the evolving advertiser and consumer expectations

• Built a profitably bootstrapped digital marketing & web development company ground up• Directed the business development and growth initiatives and acquired over 80 b2b and b2c clients from India, Europe, and North America• Partnered with businesses in retail, e-commerce, technology, real estate, travel, education and healthcare sectors for integrated digital marketing, web analytics and web development services• Hired, trained and led a team of engineers… Show more • Built a profitably bootstrapped digital marketing & web development company ground up• Directed the business development and growth initiatives and acquired over 80 b2b and b2c clients from India, Europe, and North America• Partnered with businesses in retail, e-commerce, technology, real estate, travel, education and healthcare sectors for integrated digital marketing, web analytics and web development services• Hired, trained and led a team of engineers, graphic designers, web developers, and content writers to deliver exceptional value and strong returns to our clients Primary Roles & Responsibilities:• Business development, customer acquisition & retention• Customer relationship management• Search Marketing Project Management (Organic & Paid) • Web Development Project Management• Hiring and onboarding• Resource allocation• Internal training & developmentAbout Techbythebay:Techbythebay is a full-service digital marketing company that offers data-driven branding and marketing solutions to help brands generate higher returns from digital.Techbythebay has been a partner to some of the industry-leading brands and has spearheaded their digital transformation initiatives. Services Offered:• Social Media Marketing• Search Marketing (Paid & Organic)• Web Analytics• Influencer Marketing• Graphics Designing• Website Design & Development Show less

• Managed over 30 SEO campaigns end-to-end including strategy creation, implementation, analysis, and reporting• Achieved an average 80% improvement in website traffic and over 20% growth in conversion rate for b2b and b2c clients from e-commerce, technology, retail, education, and banking sectors• Worked closely with cross-functional internal and external teams such as sales, IT, content and design to achieve timely project delivery and successful client retention… Show more • Managed over 30 SEO campaigns end-to-end including strategy creation, implementation, analysis, and reporting• Achieved an average 80% improvement in website traffic and over 20% growth in conversion rate for b2b and b2c clients from e-commerce, technology, retail, education, and banking sectors• Worked closely with cross-functional internal and external teams such as sales, IT, content and design to achieve timely project delivery and successful client retention. Key Responsibilities:• Campaign Planning• Website Analysis• Keyword Analysis• Content Planning• Backlinks Audit• Competitor Analysis• On-Page Optimization• Off-Page Optimization• Content Recommendations (On-page and off-page)• Content Outreach• Social Media Recommendations• Google Analytics Set-up and audit• Event Tracking/Goal Tracking Recommendations • Campaign Performance monitoring• Performance Reporting using MS Excel, Word and Powerpoint Show less

• Successfully developed, tested and deployed key software components of the Intranet Banking system for BFSI clients utilizing Java SE • Worked closely with multiple teams based in Europe and Asia to ensure the successful deployment of software components on the production environment