Responsible for multiple delivery accounts across US & UK for strategizing, creating and executing the overall data & marketing strategy for Global Loyalty Management clients.

Responsible for multiple delivery accounts in Gurgaon for strategizing, creating and executing the overall data & marketing strategy for Global Loyalty Management clients.

• Leading 3 teams across regions BENE, CIS and MED under Audit Support Activities.• Creating research books for partners and engagement teams by primary research.• Creating various weekly and monthly reports for management and inter vertical review.• Keeping a close view on target status i.e. ATD, MTD, YTD, Variance analysis, future bookings and updating the respective verticals.

• Leading analytic teams consisting of 2 Team Leads and 16+ Analysts working on projects across UK, ROI and International Market. • Engaging with clients to scope out new work opportunities.• Designing collaborative mailings between the retailer and CPG by identifying opportunities through NPD, brand plans and through insights on brands mainly focusing on decrease in loyalty, increase of lapsers, category performance struggling. • Reviewing & maintaining Capacity Plans, Team Utilization and Effort Estimations.• Responsible for Team level KPIs such as various SLAs, utilization, quality, client delivery and people satisfaction benchmarks• Responsible for performance evaluation of all team members• Responsible for recruitment activities(campus/off-campus)

• Leading analytic teams consisting of 2 Team Leads and 10+ Analysts working on projects across UK & ROI• Engaging with clients to scope out new work opportunities.• Drive measurable improved performance of campaigns through up-skilling and enabling the team to lead cross-team positive development• Lead the implementation of new solutions and processes to improve efficiency and effectiveness of campaigns• Responsible for performance evaluation of all team members• Leading projects related to retail analytical solutions and trends across areas such as Campaign targeting, targeting evaluations, category solutions, shoppers’ Insights etc

• Handled all Communication & Media related solutions across Asian Markets like campaign evaluation, statement evaluations, Supplier pager evaluation, Reward mailings, Supplier branded mailings and Loyalty campaign mailings• Leading a team of 5 & managed all the Client Deliveries & responsible for the team’s SLA• Imparting process related training to the team members• Acting as a SME for all solutions• Leading governance calls with the Client• Involved with Customer Insight team deliverables like customer KPI, Loyalty retention & loyalty growth.

Providing services to an international testing vendor having largest testing network across the world called PEARSON and handling clients like Microsoft, Comptia, GMAT, NCLEX, ASCP, American College & ARRT. • Providing Process training to new recruits.• Mentoring new joiners by taking care of all CTQ's and CTP's. • Maintaining and Presenting MIS.• Involved in numerous process analysis to have optimum production and achieve the assigned targets.