Marketing And Sales Intern
Bengaluru, Karnataka, India
→ Delivered valuable expertise to the market research team that assisted in clearly defining target audience and accurately identifying consumer needs to then inform marketing and sales activities.→ Built a greater understanding of the home automation market in India by creating and distributing online surveys and visiting local electrical stores, generating critical insights to aid decision-making.→ Collaborated heavily with the marketing design team to develop complete product catalogues and informative packaging and technical installation videos for a home automation solution.→ Liaised with the app development team to customize the user interface in consideration of internal reviews and user feedback, engaging in productive discussions and recommending appropriate changes. → Conducted extensive audits of sub-vendors to validate the quality and suitability of product design processes and identify and raise awareness of any deficiencies impacting performance for further analysis. → Established strong working relationships with colleagues based on a shared commitment to optimising marketing and sales approach and shared individual expertise to enhance the overall capabilities of the team.