• Conducted market research and competitive analysis to form GTM strategy• Executed positioning analysis and segmentation to improve conversion rates of sales team by 50%• Monitored 1000+ claims, identified unprofitable segments and suggested pricing policy adjustment• Adjusted insurance pricing, cutting risk by 30% through thorough analysis and policy refinement

• Employed RFM analysis to categorize 100+ customers: whales, new, and lapsed, for targetedstrategies• Performed sentiment analysis on feedback from lapsed customers to identify service issues andareas for improvement• Resolved inquiries, boosting satisfaction by 20% through prompt, professional communication andeffective solutions