Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

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After the numerous exceptional and path-breaking retail masterpieces, DLF, with its accrued and acquired experience, expertise and entrepreneurship, is all set to create history again and redefine the world of retail in India. The largest shopping mall in India Spanning across 1.9 million sq.ft. (GLA). It is indeed an ode to the dynamic Indian retail industry and this incredible country.Manager Marketing  Strategizing to pre-hype loader for the largest shopping mall. Developing Teaser, Reveal and Sustenance campaign for the Largest Shopping Mall of India.  Showcasing the USP’s of the mall and increasing the visibility and reach in the city through different campaigns. Planning, Buying of all OOH formats for the largest shopping mall.  Developing event calendar and taking care of PR and Media Handling.

Working as Manager Marketing at "The Great India Place Mall, Noida.Print, OOH, Radio,and Digital Media Conceptualization, Planning, Buying and Execution for all sort marketing initiatives for "the Great India Place Mall, Noida and Worlds of Wonder Amusement Park.To Increase footfall at Mall and Amusement Park through promotions & publicity.Attain sponsorship for various malls for their in-house marketing events, such as fashion shows, competitions and seasonal festivities.Executing promotional initiatives to , profitably increase consumption within budgeted parameters.Manage and handle all communication and documentations with media agency and internal support functions.Analysing latest marketing trends and tracking competitors activities and providing valuable inputs for fine-tuning sales & marketing strategies; initiating market development efforts.To Devise and implement TGIP, Noida marketing plan and ensure raise in footfalls & as per square foot sales. Planning, costing and execution of the events to perfection.To Analyse footfalls, derive strategy for individual stores and drive promotions to ensure achievement of budgeted sales and to address drop in sales.Increase visibility of TGIP, Noida through barter deals in the right spots.Drive all marketing communications print, social media, outdoor, in mall media like news letters, broachers.Conceptualise and implement marketing programme of TGIP, Noida gift cards, loyalty programme and such other initiatives.Significant Highlights:Ensure planning and forming of annual marketing calendar for the mall.Conduct periodic market survey to know customer preferences and advise mall management on the same.Conceptualize and implement cross promotions among various tenants of the mall

Mall Media Management); Media SalesAttain sponsorship for various malls for their in-house marketing events, such as fashion shows, competitions and seasonal festivities. Execute promotional initiatives to , profitably increase consumption within budgeted parameters. Manage and handle all communication and documentations with media agency and internal support functions. Managing, Marketing and Media of 5 Shopping Malls across North India. To Increase footfall at Mall through promotions & publicity.Test the market for a new product by leasing an RMU.Significant Highlights:Best Employee for building good relations with the Corporates.Best Performer for 2 past consecutive years.Conducted result oriented business programmeVenue Booking for all sort of promotional activities across India.• Managing, Marketing and Media of 5 Shopping Malls across North India.• More than 4 years of experience in area of Marketing, Media Planning and Client Servicing.• Ability to effectively communicate with clients to understand their business needs and present solutions in business terms. • Strong experience in strategy, planning, budgeting, organizational capability enhancement and delivering innovations for Brand Activations.• Ability to focus on results and quality, and work well in fast-paced environments• Conceptualization and Execution of events successfully.

Client Servicing and New Business Development, Pitching for accounts.Understand clients brief & de- briefs, brief creative team & roll out creative as per the mandatory quality.Co-ordination with creative team and operations department. Key Responsibilities:Managed a team of 15 Sales Executives and handling the Outdoor Media, and Canters.Development and management of the new client’s network in the areas handled. Coordinating with Advertising Agencies, Corporates and prospective customers to generate lead.KEY CLIENTS HANDLEDSamsung ( Cheil Worldwide)CannonSennhieserSkoda India Daimler Jaguar Motors and many more...