Abhinav Sharma Email & Phone Number

New Delhi, Dl, In

New Delhi, Dl, In

Gurugram, Haryana, India

- User retention and ARPU expansion of high LTV users. -A/B tested and scaled experiments for deposit & leaderboard modules. Strategised, tested and scaled deposit campaign stack which improved deposit adoption rates on an average by 17.9%, frequency of deposit by 22.7% and average deposit per user 242%.- Identifying data patterns and insights to optimise spends across growth levers. Helped improve contribution margin by 4.2% QoQ, while growing revenue 6.1% QoQ - which helped to… Show more - User retention and ARPU expansion of high LTV users. -A/B tested and scaled experiments for deposit & leaderboard modules. Strategised, tested and scaled deposit campaign stack which improved deposit adoption rates on an average by 17.9%, frequency of deposit by 22.7% and average deposit per user 242%.- Identifying data patterns and insights to optimise spends across growth levers. Helped improve contribution margin by 4.2% QoQ, while growing revenue 6.1% QoQ - which helped to operate and sustain at a higher contribution margin going forward - got awarded the Paytm Rockstar Award for the same quarter. - Pareto Segmentation to allocate spends to high LTV profitable users while keeping user churn minimal. - Improved offer led Deposits by 21.1% YoY while reducing cost by 29.5% and sustained the ratio going forward.- Worked collaboratively with Data and Product teams to improve user experience.- Managed internal resources to deliver and monitor KPIs against targets. Maintained a healthy campaign communications hygiene - A/B testing copies and creatives for multiple channels, and experiments for higher CTRs.- Python scripting to automate various segmentation processes and reports. Show less

- Helped develop user activation and retention strategy - Improved M1 Retention by 2.9% QoQ through user segmentation andcampaigns stack for Amazon, Myntra and Ajio.- Various data automation, data visualisation and analytics projects - for better understanding of campaign performance.