• Acted as a layer between stakeholders and various business functions.• IT: Getting new business functionalities (LMS, SAP, Internal CRMs, Website, App) implemented in each release.• App/Website: Revamped the app and website with new business functionalities and flow. Worked with UI/UX, IT, Sales, Churn, Marketing, Finance, Retention etc.• Strategic projects: Ideated and implemented merchant referral program in 3 cities. Flow includes onboarding merchants, sending referral bonus on successful leads (fetched through merchant QR code).• P/L: Handled P/L for subscription business pan India. Role includes managing important metrices like MRR, CAC, Leads, ARPU, Referrals, LTV, Conversions and Churn• Key learning: Managing stakeholders and aligning function heads

• Inhouse brands: Managed the procurement, P/L, sales (b2B and b2c), UI/UX and customer experience for : NOOE (www.nooe.co) and Hooper of York • Cross border brands: Managed GTM and supply chain for VRS design, Nuuna, Zenlet, HMM project, Skyline, Mujjo, Orbitkey, etc.• Sales: Launched 10 global brands in India through our D2C website and multimapping on amazon clocking 0-1 cr in 6 months with positive CM3.• Alliances: CRED, Modern Quest, Quintessentially and Amazon.• Key learning: Cross-border gaps and selling luxury products in Indian market.

In the final year of my bachelor's, founded a company to cater to a major gap in consumer offering that led us to build a young and vibrant brand dealing in fashion accessories catering to the target group inthe age range of 16-35 years.• Shipped 10000+ monthly recurring orders in India's top 4 marketplaces namely Amazon, Flipkart,Snapdeal and Shopclues.• Generated 2.5 Cr annual recurring revenue.• Built a strong offline B2B channel with bulk customized corporate orders. Contract manufacturedpremium in-house brands for Snapdeal, Shopclues, and Limeroad.• Driven and mentored a team of 8 highly energetic members and ensured the company's vision and goals were fully met by mapping out processes and defining KPIs.• Implemented IT-driven tools such as Unicommerce for effective operations reducing the dispatch time,restocking TAT and RTOs.• Improved NPS by measures such as sending personalized notes, active customer service, working oncustomer feedback analysis, etc.• Developed an integrated process for critical pillars of customer service namely - 24*7 customer support, Quality assurance and Product development led to reduced customer returns by 30%.• Improved the clickthrough rate by 1.5% and category conversions by 1% by creative content andstorytelling.• Increased the cash flow and GMV by 30% by introducing the combos across categories.• Diversify brand into multiple categories - watches, belts, wallets, and masks.• Backward integrated the supply chain to build and assemble 60% of the components in-house sustaining the hyper-competitive fashion market. Reducing procurement costs by 33% and product development time by 50%.• Elevated the medical supplies category by selling 3 million units of masks on online marketplaces within 6 months in lockdown when the major revenue streams were not performing.

• Worked on Apache Hadoop ecosystem consisting a typical production Hadoop cluster, Hadoop Cluster nodes, common Hadoop Shell Commands, Single and multi-node clusters for setting up Hadoop administration.• Worked on Hadoop MapReduce framework, Combiner & Partitioner and Mapper & Reducer.• Worked on Apache FLUME.