via Appscrip

We provide Product Management and Consulting as a Service to fast-growing growth stage SAAS Products, E-commerce and any product-led organizations optimizing for users.1. Improving product discovery2. Understand repurchase behaviours; product silos, brand-product anchoring and strategy to cross-sell, up-sell and break silos of customers3. Setting up martech for retention and engagement - Webengage with Custom events and automation4. Migrating User Analytics Data Models to GA4 and setting up relevant reports and Dashboards there.

Scaling D2C brands from 10 to 100.Product Strategy and Consulting for rapidly growing D2C brands.1. Scaled Fabric Pandit from $1mn ARR to $3mn ARR - BOFU, complete custom checkout on Shopify Plus, RTO reduction, increased COD→ Pre-paid Conversion, User Research, Competitor Research, Channel Expansion2. Helped CODFIRM increase revenues of 1100 ecommerce stores by 10%, estimated impact of $1Mn additional revenue every month for the D2C industry3. Helped Powered Blinds run multiple A/B tests to increase pass through on their category pages and increase conversions on their sites in 3 countries

Helping Aureatelabs transform from a tech dev agency to the one with multiple verticals in martech and consulting, currently heading a new internal venture "frontuser" focusing helping D2C brands deliver breath taking experience keeping their users at the forefront on innovation.

1. Was tasked with increasing adoption on Refrens Marketplace by helping sellers complete their listings on the platform and driving in-app buying of services.2. Was charged with developing and refining the process of completing the profile, and reported 2X growth in one month.3. Improved accessibility of tools, simplified user flows and navigation to reduce cognitive load, and made it easier for users to reach where they want to.

Helping aureate labs grow it's brand digitally and socially.Building and Fixing Marketing InfraStrategy to Build a community of techies to optimize hiring costsRebranding the corporate brand inside out.

Trying to build a safe space for freelancers to connect, learn and grow.

Worked with Small and Medium size businesses and early-stage startups on Brand building, Social media strategy and Pitchdecks.

Was tasked with making Social Media creatives ( Target audience: Freelancers) and Strategy to grow in college campuses of India.

Helping a subsidiary of Nestaway, Hello World, grow in Kota, Rajasthan.Tasked with a hybrid sales model, selling 1600 hostel beds in a month.Was fun to reconnect to Kota, understand how College Entrance Exam Coaching Industry has evolved over the last few years from when I was there.

I was tasked with editing and optimising the articles to improve the reach of the website.

Helped a Dubai based cleaning services startup increase their online bookings by improving the User Experince, Conversion Copy, introducing a pricing table and total cost prediction for services

'The Bridge Course was a skill development startup mainly focused on Soft skills and human skils, trying to bridge gaps in Education System mainly in tier-2 cities.