Leading Content Marketing for Leverage Edu, Fly Finance and Fly Homes. Hindi and English Content Marketing teams together drive 95% of the total traffic to the website.Leverage Edu showing 30% YoY improvement. Achieved 14x growth on Fly Finance, 60x on Fly Homes.Instrumental in expanding the Content Marketing unit from a 16-member team to 50+ members.Improved cross-promotion of content via different channels including Pinterest, LinkedIn, YouTube and SlideShare.

Lead Content Marketing across three verticals - English, Hindi and University teams. Showed 30% YoY improvement in traffic from Organic Channels.Built a stable, motivated and self-driven team of 16 full-time employees and 10 interns.Established cross-promotion of Content across different verticals, including a Newsletter to university partners.

Took complete ownership of the Management vertical at CollegeDekho. Successfully led my first autonomous campaign around the CAT examination for CollegeDekho. Ensured timely delivery and coordination between planned written content, live updates, and video content on the website.

Created SEO-rich informative content related to university admissions in countries like the USA, UK, Ukraine etc. Later got shifted to the domestic team where I wrote 500+ articles in addition to website content.Provided regular feedback to improve UX, back-end dashboard and tools available to the writers.Used tools such as Ubersuggest, Semrush, AskThePublic etc. for keyword and query research.Answered user queries on the Q&A section of the platform.

Website ContentSole stakeholder responsible for creating, editing and uploading merchant descriptions/taglines. Oversaw the creation and growth of crisp, user-oriented content for magicpin's website and application. Hired, trained and managed a team of 20+ off-site interns, delivering written content. Tracked and reported coverage statistics for web content. Learnt and used Excel & SQL for tracking/ reporting/ analysis, reducing dependency on the Tech and Data teams.Automation of ContentCreated programmable templates for merchant descriptions, enabling the website to create and upload 10,000+ descriptions in one go.Social MediaLed the organic growth of magicpin’s Instagram channels from 0 to over 10,000 in less than a year. magicpin's Instagram presence became a key medium for sharing deals and campaigns, leading to growth in voucher sales. Merchant/ Brand CampaignsWorked with Design & Sales teams to create content for dedicated marketing campaigns such as magicpin’s ‘Best Job Ever’, ‘7UP’, ‘Classmate’ etc.