Senior Business Development Manager
Current• Leadership & Strategy: Leading the development of sales and marketing processes from the ground up for a cutting-edge SaaS company specializing in AI & ML for business accounting, targeting start-ups and MSMEs.• Strategic Development: Reporting directly to the Founder & CEO, devising and executing strategic initiatives that drive revenue growth and market penetration.• Market Expansion: Utilizing advanced data analytics and market research to identify and capitalize on growth opportunities within the start-up and MSME sectors.• Stakeholder Engagement: Building strong relationships with key stakeholders, including clients, partners, and internal teams, ensuring alignment with business objectives and fostering long-term collaboration.• Event Leadership: Spearheaded company participation in high-profile startup events, including the Fintech Festival in March 2024 and Startup ka Mahakumbh in June 2024. Efficiently managed the showcase of our cutting-edge SaaS product to over 300 startups across India, significantly boosting brand visibility and engagement.• Digital Marketing Initiatives: Launched targeted digital marketing campaigns using tools like Google Ads, LinkedIn Ads, and Facebook Ads, resulting in a 40% increase in lead generation and a 25% boost in conversion rates.• SEO & Content Strategy: Developed and executed a comprehensive SEO and content strategy, leveraging tools like SEMrush and Ahrefs to enhance online visibility, driving organic traffic growth by 35%.• CRM Implementation: Implemented and optimized CRM systems (e.g., Salesforce, Lead squared) to streamline lead management, improve customer relationships, and enhance sales forecasting accuracy.• Email Marketing: Designed and executed email marketing campaigns using platforms like Mailchimp and Benchmark, achieving a 30% increase in engagement and a 20% increase in revenue from email channels.