• Leadership & Strategy: Leading the development of sales and marketing processes from the ground up for a cutting-edge SaaS company specializing in AI & ML for business accounting, targeting start-ups and MSMEs.• Strategic Development: Reporting directly to the Founder & CEO, devising and executing strategic initiatives that drive revenue growth and market penetration.• Market Expansion: Utilizing advanced data analytics and market research to identify and capitalize on growth opportunities within the start-up and MSME sectors.• Stakeholder Engagement: Building strong relationships with key stakeholders, including clients, partners, and internal teams, ensuring alignment with business objectives and fostering long-term collaboration.• Event Leadership: Spearheaded company participation in high-profile startup events, including the Fintech Festival in March 2024 and Startup ka Mahakumbh in June 2024. Efficiently managed the showcase of our cutting-edge SaaS product to over 300 startups across India, significantly boosting brand visibility and engagement.• Digital Marketing Initiatives: Launched targeted digital marketing campaigns using tools like Google Ads, LinkedIn Ads, and Facebook Ads, resulting in a 40% increase in lead generation and a 25% boost in conversion rates.• SEO & Content Strategy: Developed and executed a comprehensive SEO and content strategy, leveraging tools like SEMrush and Ahrefs to enhance online visibility, driving organic traffic growth by 35%.• CRM Implementation: Implemented and optimized CRM systems (e.g., Salesforce, Lead squared) to streamline lead management, improve customer relationships, and enhance sales forecasting accuracy.• Email Marketing: Designed and executed email marketing campaigns using platforms like Mailchimp and Benchmark, achieving a 30% increase in engagement and a 20% increase in revenue from email channels.

• Leadership & Strategy: Overseeing a dynamic team of 18-20 Business Development Associates, driving strategic initiatives that significantly boosted revenue and market share.• Market Expansion: Pioneered entry into new markets, utilizing advanced data analytics and market research to identify and capitalize on growth opportunities.• Operational Excellence: Implemented process improvements that streamlined operations, resulting in a 20% increase in efficiency.• Stakeholder Engagement: Developed strong relationships with key stakeholders, including partners and clients, ensuring alignment with business objectives and fostering long-term collaboration.• Skill Utilization: Expertly utilized pivot tables for data analysis, crafted compelling presentations to influence senior leadership, and demonstrated proficiency in over ten core business skills.

• Revenue Growth: Achieved a 30% increase in client acquisition through targeted business development strategies and effective negotiation skills.• Sales Models: Worked in both direct and inside sales models, generating revenue of more than 2.5 crore with over 300 unique customers onboarded, and an average ticket size of more than Rs. 80,000.• Strategic Presentations: Delivered high-impact presentations to potential clients, showcasing BYJU’S value proposition and securing significant business deals.• Client Relations: Built and maintained strong client relationships, ensuring high satisfaction and repeat business.

• Account Management: Managed a diverse portfolio of key accounts, increasing revenue through personalized sales strategies and exceptional client service.• Market Analysis: Conducted in-depth market analysis to identify trends and opportunities, informing strategic sales initiatives.• Sales Achievement: Consistently exceeded sales targets, contributing to the company’s overall revenue growth and market penetration.• Customer Satisfaction: Maintained high customer satisfaction levels by promptly and effectively addressing client needs, resulting in long-term partnerships.

• Sales Support: Provided critical support to the sales team, including preparing sales reports, conducting market research, and developing sales materials.• Data Analysis: Utilized data analysis tools to generate insights that informed sales strategies and improved decision-making processes.• Client Engagement: Actively engaged with clients to understand their needs and preferences, helping to tailor services and solutions accordingly.

• Campaign Execution: Assisted in planning and executing marketing campaigns, contributing to increased brand awareness and engagement.• Competitive Analysis: Conducted competitive analysis and market research to identify key trends and opportunities for growth.• Cross-functional Collaboration: Worked with various teams to develop marketing materials, ensuring consistency and alignment with brand messaging.