Abhinav Ravikumar Email & Phone Number

Mumbai, Mh, In

Blackfriars, London, Gb

Heading the eCommerce, Omni-Retail and Beauty Retail business for Hindustan Unilever - responsible for growth and market share for HUL across Business Groups

Blackfriars, London, Gb

Responsible for Long Term Strategy, Innovations, Communications and Brand Equity for the 250 Million Euro+ Home and Hygiene Category (Vim, Domex, CIF, Nature Protect) of Unilever in South Asia(India, Bangladesh, Srilanka, Pakistan) to deliver market beating resultsWork with and lead a team of marketers, agency partners and cross functional teams

Blackfriars, London, Gb

Brand custodian of Vim and Responsible for Proposition, Product, communication and long term strategy for our Dishwash Category and Brand Vim for India, Bangladesh, Srilanka and Pakistan

Blackfriars, London, Gb

Full P&L responsibility for Rin and Sunlight, two of the oldest detergent brands in laundry. Rin is the second strongest equity brand in the country, and Sunlight is the highest equity brand in the states it operates in. Delivering three strong years of high single digit segment beating growths from a declining trajectory, highly successful activations on water conservation on Rin, complete and successful new mix relaunch of Sunlight as a purposeful brand, and the launch of Magic One Rinse Water saver were the highlights of the stint. Recognitions :Won the HUL Chairman Compass Award for Jal Samruddh Maharashtra Water Activation in 2018, and for the best performing category(Laundry) in 2019Won a Bronze Effie in 2018 and finalist in 2017 for the Jal Samruddh Maharashtra Water Saving Activation with the agency partnersWon a Silver Emvie in 2019 and Bronze Emvie in 2018 for the Water Saving Activation in Maharashtra with the media and agency partners

Blackfriars, London, Gb

Responsible for All India Sales and Market Share Delivery of the Homecare (Laundry and Household Care) business. Includes brands like Surf, Rin, Wheel and Vim. Three consecutive years of Market Share gain and the distribution build up of Surf Easy Wash in record time were highlights of the stint. Full accountability for the Trade budgets of the category and Responsible for the design and delivery of the Sales strategy for the Home Care business through distribution, trade & in-store activation plans working closely with Brand Managers, Sales Teams, Finance, Supply Chain & Demand Planning partnersRecognized with a Global Unilever Compass Award and a HUL Chairman Compass Award for a Trade Spends optimization and guidance framework which was implemented across HUL. Delivered 100 bps of bottom-line for the category through this project alone, without any loss in sales

Blackfriars, London, Gb

Lead a team of Key Account Executives, Distributors and Salesmen for Sales in Hyderabad and Warangal for Personal Products (PP)Full accountability for availability and POS visibility of HUL products in stores, customer infrastructure and satisfaction, growth and execution, controls/financial hygiene and trade marketing supportDramatic turnaround of an underperforming team which had delivered only 2 of the previous 10 quarters at the time of taking over to one which delivered 6 of the 8 quarters I had been in full charge

Blackfriars, London, Gb

Underwent training in the UFLP(erstwhile BLT) leadership program of HULHad exposure in Sales in Kerala and Andhra Pradesh for a period of 5 monthsWorked with the Rin Brand and instrumental in formulating the digital strategy for Rin globally and involved in a marketing campaign connected with a relaunchWorked with Global Laundry Team in Singapore and created a roadmap of opportunities for future variant launches in laundry

Blackfriars, London, Gb

Worked on the Strategy Refresh of the Deodorants Category(Axe, Dove and Rexona) for the Asia, Africa, Middle East, Russia and Turkey markets.Recommended for a PPI, which resulted in a Pre-placement offer.

Pgdm, Management(Marketing)

B.Tech, Electrical And Electronics Engineering

Education record