--- Objective is to take down CPL on Google and Facebook Ads--- Producing new content (Video, Image, and Articles)--- Optimising the Conversion Rate of the funnel--- Improving Conversions from Free Accounts to Subscriptions

--- Managing Facebook and Google Ads--- Conversion Rate Optimisation

--- Formulating strategies for positioning the product in Market.--- Seeding content on public forums and reaching out to influencers for improving organic reach.--- Paid affiliate tie-ups to drive sales.--- Looked into Customer Support for understanding the queries customers are facing.--- Content creation strategy for our blog.

--- Initiated and managed Google AdWords for keyword specific and non-keyword specific target audience.--- Initiated and Optimized Facebook PPC and Lead based and App Install campaigns. --- Laid hands on e-mail marketing and SMS marketing campaigns for App Installs and Regular traffic on website.--- SEO on Google Play Store to boost the App Rankings and using push notifications wisely to increase the engagement of active users.

--- Handled On-Page and Off-Page SEO--- Getting Backlinks from Authoritative Websites.--- Managed smartphones and laptops category, worked on their ranking algorithm.

--- Worked on a Digital Marketing Product Project and majorly dealt with its Functional Testing or Manual Testing Life Cycle. --- Recognition Award winner for 2 Times (2011 and 2012) at Accenture under the tenure of 1 year.--- Performance Monetary Award (June 2012) Winner at Accenture under Functional-Testing Project.