Led marketing for OYO (KPIs: Acquisition, CLV, CAC) for ~1 year and then led on revenue management (KPI: net revenue) • Conceptualized and set up automated dynamic consumer and supplier side pricing to achieve room inventory growth and contribution margin improvement • Boosted hotel occupancy using product, pricing, marketing and operational levers• Revised search page hotel listing order to channel bookings to higher margin hotel segments • Personalized app and website sections to increase conversion • Led marketing team to drive customer acquisition (online/ATL/BTL), Repeats

Led aquisition and retention for Jabong• Scaled Jabong to the highest trafficked website in the global fashion segment, with 5-20x growth across channels• Launched in house affiliate channel to work directly with large publishers and scale them• Led all mobile marketing at Jabong initiatives, including launch and growth of app to ~50% of overall revenues • Conceptualized and set up loyalty campaigns to improve customer lifetime value• Selected for the only Google video case study in Asia, 2015;https://www.youtube.com/watch?v=5ADsXmY28Dk