Abhin Soniminde Email & Phone Number

Toronto, Ontario, Canada

• Currently, re-imagining the investment selection flow for the end user.• Leading the project from the design front to improve the overall experience of the web-based CRM platform used by the internal team.• Redesigned the client verification flow; reducing customer call time by 8%.• Redefining and redesigning the Maturity Update case processing flow; yielding 15% growth in user efficiency.• Key responsibilities include conducting requirement gathering, focus group workshops, user interviews, mapping user journeys, stakeholder management, crafting development ready visuals and conducting stakeholder review sessions.

Toronto, Ontario, Canada

- Led creation of a mobile design system for a top-tier fuel & energy corporation, accelerating XD to Figma transition and achieving a 40% improvement in design efficiency.- Designed mobile experiences spanning kids education, energy sectors.- Conducted comprehensive user research for 4 prospects, resulting in securing 75% of potential clients.- Transformed insights into actionable plans, ensuring alignment with stakeholder timelines and business objectives.- Developed process flows, wireframes, and prototypes, upholding design systems for a seamless client experience.- Developing actionable plans by translating insights from market research, persona development, journey maps, and usability testing into achievable deadlines. Ensure alignment with stakeholder timelines and business objectives.- Creating process flows, low to high-fidelity wireframes, and visual design prototypes, facilitating seamless communication of user interactions. Establish and maintain design systems for various clients, providing a consistent and cohesive design experience over time.

Toronto, Ontario, Canada

- Conceptualized and redesigned 60% of the mobile experience (iOS and AN) of the TRIANGLE REWARDS and LOYALTY program which scaled the user base to 1M active users in 2022.- Led the end-to-end design process of 7+ key features - all while collaborating with a cross-functional team.- Ideated and delivered a 2x2 grid offer card component that increased the offer activation count by 600% in 2021-22, giving a total high of 70.4% more than last year’s Black Friday.- Conducted 6+ user research workshops in collaboration with the UXR team to identify user needs and sentiments to help the business and leadership team define the future experiences of the product. - Owned UX road mapping and review sessions to align business, design and tech decisions. Core design responsibility included ideating concepts and creating high-fidelity visuals, validating designs with the design and business team. Collaborated with engineers and the marketing team to facilitate design hand-off workshops.

Toronto, Ontario, Canada

- A product company that is working towards launching a smart sanitizer “SANI AMIGO”.My tasks lined up from branding to designing the website, setting up the design strategy to crafting campaign pages for multiple crowdfunding platforms.- I was also responsible for running the company’s social media presence to overlooking and reviewing some of the outsourced materials.- I was also a part of business strategy meetings, user and market research, and product launch meetings.

Toronto, Ontario, Canada

- Worked with a senior designer, to design the end-to-end web experience of an online grocery delivering platform.- Worked directly with the dev team for quick prototyping and iteration.

Pune Area, India

- Worked with a team of 13+ designers, my primary role was to shape and deliver mobile and web experiences for global giants like VMware, Estèe Lauder Companies, Boundtree, and Rubrik.- Lead numerous projects that spanned over domains like IT, B2B Enterprise, IoT, Sales and Finance. - My hands-on tasks through the product creation included understanding business requirements, user research, ideation, product definition, user goals journey maping, information architecture, wireframing, visual design and user testing.- Collaborated with Project Managers, and Stakeholders to define project objectives, vision and prioritization. Worked closely with tech and development team to ensure up to the mark execution of design. Provided UX specifications, guidance, and QA to developers.- Was involved in scaling the team, hiring process, and managing in-house design projects.

Pune Baner, India

- Worked on end-to-end product design cycle for B2B/B2E enterprise applications, employee training, sales application and futuristic technology initiatives. - Worked on requirement gathering, user interviews, concept creation, information architecture, empathy maps, user journeys, high fidelity wireframes, visual designs, prototyping, usability testing, etc- Collaborated with Product Owners, Project Managers and Stakeholders to define prioritization and vision. Worked closely with the development team to quickly iterate and prototype. - Provided UX specifications, guidance and QA for developers.

Pune Area, India

- Worked with the founders to create the brand identity and web portfolio of the company. Was also a part of internal design operations.- Collaborated with the product team for understanding client requirements, product definition, and time lines.- Key responsibilities were to make user personas, user journeys, wireframes, and visual design.

Post Graduate Diploma, Interactive Media Design

Bachelor'S Degree In International Business, International Business

Associate'S Degree, Creative Thinking And Organisational Success, A

Bachelor Of Business Administration - Bba, Business Administration And Management, General