Leading the agenda of Lindt in India

ITC is India’s biggest FMCG conglomerate | Annual revenue of $8.5 Billion ($3Bn from FMCG) reaching 200M households. Leading a team of brand managers to manage P&L, Strategy, Equity & end-to-end ops of ITC’s Wafers & Freshness categories (3 brands, 5 subcats)

ITC plays in biscuits category with its $500M brand Sunfeast. Dark Fantasy (the largest sub-brand of Sunfeast) is the most premium biscuit brand in India, and operates in the chocolate biscuits space in 5 sub categories - Centre fills, Bourbon, Pie, Sandwich crème & Choco chip cookies. Business ManagementAnchored evolution of Dark Fantasy into a mother brand by redesigning the marketing mix. Responsible for both equity & executionContributed to Sunfeast’s top line growth to 1.1x & bottom line to 1.6x in 2021Equity building • Crafted & executed the brand’s first ever purpose-led thematic communication “End your day, the Fantasy way” • Created the 1st digital led 360-degree campaign for COVID-19: “A Lot Can Happen Inside”| Won 6 National awards• Established Dark Fantasy as a range from just a product by developing the 1st ever variant -led communication resulting in 70% lift in awarenessInnovation• Led strategic partnerships with Batman, Indian Premier League etc. delivering 20% more awareness & 11% growth• Delivered 4% contribution of NPD to top-line | Launched 5 products,1 sub-cat,1 range & multiple SKUs• Owned the brand’s digital content & media strategy including e-comm (3.5x growth) | 5x higher social footprint • Led Sunfeast’s innovation via limited edition flavours, customization, gifting, alternate channel tie-ups etc.Achievements• Bagged 6 awards in 14 segments, including “Best digital intervention” at ITC’s internal marketing contest EMA 2021• Executed Sunfeast Box of Happiness, India Run-as-one, ITC 5-Star Kitchen, achieved Guinness World Record for ITC

One Nestle Experience[ Marketing Strategy | Business Development ]1. Launch & set-up café business of Nestle-design, recipe development & communication strategy2. Recruited & collaborated across franchises, site owners & government to successfully deliver 50+ cafés 3. Guided pricing, basket mix, promotions & customer engagement to deliver $1.2M sales4. Drive collaboration across existing GTM machinery for incremental sales of $0.3M in OOH & Retail5. Lead, guide and develop 4 executives directly and 17 indirectly across 5 states in West India

General Trade[ RTM | Growth delivery | Retail landscaping ] Designing Route-to-Market for “new to the world” Nescafe Ready-to-drink | Piloted in Kolkata Handled channel customers to obtain an incremental territorial revenue of 120% month-on-month Single-handedly managed the launch of Nescafe Latte Express for 2 zones in Kolkata Analyzed retail environment & suggested store fit for Munch Nuts | Suggestion implementedChange Management [ Compliance | Analytics ] Pioneered a data driven approach to increase compliance and minimize overtime by 10% Analyzed 233 compliance cases since Jan ‘15|Cleared Nestle General Audit at Asia-Oceania-Africa  Change management lead for the factory & contributing member - HR Transformation, South Asia Developed institutional frameworks on contract labour management & data security

Government of Odisha | Smart City Project | BhubaneswarWorking as a Business Consultant to BDA, Government of Odisha for the SmartCity project. The project encompasses conceptualisation and implementation of various "citizen connect" activities.1. Urban Beautification through Street Art and Murals Project (STAMP) Conducted global and national benchmarking and drafted a proposal worth $0.13M which was aprroved by the Government of Odisha  Designed vehicles to build the city as a creative economy involving International stakeholders Designed the marketing plan, decided on funding & resource allocation, devised the art plan Created the implementation plan including operations, org structure, timeline & sustainability2. Night life development through establishment of a Night Bazaar Defined and prioritized location attributes by statistical modelling | Location Approved  Built semiotic understanding of market destinations | “Fit to concept design” Approved Conceptualized an Organizational structure | Developed revenue model and financial check  Suggested Food mix after taste palette analysis | Implementation with HRAO as key client  Designed Product Layering, Pricing Strategy (Bundling), Media Mix and Digital footprint

Summer Internship TAS (General Management), Tata Power Topic: Analysis of Financial Organization of Tata Power group of companiesAchievements:Awarded the highest rating by the CFO, Tata Power LimitedRecommendations in the Strategy Deployment Workshop were implemented Identified gaps & redesigned the Global organization structure (250 employees)Benchmarked HUL, Mahindra & NTPC for CAPS, PACE & differentiated normalization Analyzed performance misalignment & designed performance gap indicators across 5 levels Developed an analytical framework for KRA audits through mathematical modelling Successfully pilot tested real-time-low-cost continuous performance tracking systemConceptualized a review cascading mechanism & a formula for estimated cost savings

World Class Quality Project  Improved efficiency by 3 vehicles per line per shift by deploying of Andon concept Mediated with 100 operators, supervisors , managers yielding 90% collated data accuracyManagerial Responsibilities Ensured 95% adherence of post installation documentation and spares of OEM Facilitated post-installation coordination between Planning, Production, Electronics deptsTraining Responsibilities  Trained over 90 managers and supervisors in WCQ to reach level 1 automation in WCQ Supervised & guided 80 trainees independently in 1 month, to execute assigned projects Technical Services Dept. Minimized reprocessing by INR 30 million ranging over 5 models of commercial vehicles Worked on Spare Parts Project worth INR 13.5 million spread over 20 variantsValue Engineering(VE)  Entrusted with scrutinizing 500 VE proposals saving of over $0.6M million Created an idea bank of $0.7 million investigating departmental VE proposals.  Benchmarked Tata Motors against Bharat Benz in 40 parts saving $0.1 million Contributed a paper “Value Engineering in the Service sector” for INVEST conference ’13Business Processes  Built synergy between TML and dealerships via on-site customer & dealership mgmt Certified in Tata Business Excellence Model (TBEM) to model best practices in industry

Wheels 2013-Organized, led and conducted events in Wheels 2013 with each event having a participation of more than 100 school students.-Coordinator of the visit of Korean Delegation from Gunsan City to Jamshedpur at Tata Motors Jamshedpur.Wheels 2014-As a part of the managing committee of Wheels 2014-The annual fest of Tata Motors, Successfully pitched in the new format of Wheels. -As the Public relations and Media Coordinator of Wheels 2014 liased with over 25 print, 10 electronic and 2 radio partners spanning across the state attracting a crowd of over 500 students over 3 days.-Increased the number of participating schools from 63 in 2013 to 85 in 2014 in coordination with the marketing team.

Collaborated with Amazon to build the e-commerce business of Neev – a female-only NGO making and selling sustainable, handmade products across soaps, essential oils & ayurvedic products. Alongside, coached the female employees for assessment under the STAR scheme of National Skill Development Corporation.