Abhishek Puri Email & Phone Number

Delhi, India

. Leading North region in Sales best practices and frontrunner on National initiatives execution in the areas of RTM, Building People Capability and driving sales IT initiatives such as DMS and SFA. Creating GTM plan and maintaining sales infrastructure (500+ field force and 350+ channel partners) which maximizes team effectiveness and allows quick rollout of NPDs, ECO, Penetration and In-Store presence. Identifying geographical RE level growth opportunities, and aligning key stakeholders to leverage those opportunities by designing the execution blueprint of the initiativeSep

Ghaziabad, Uttar Pradesh, India

 Expand distribution network, Achieve MDD Sell Thru Biz Objectives, New Product flooring and plano adherence Field force management (Development and training) and driving sales force automation at Disty/RSO/FSE level Monthly Review, Quarterly JBPs, Platinum Scorecard Tracking and Stock Audits at each Channel Partner Financial capability Assessment - Net Investment. Stock and Market Credit norms, Market O/S at Disty/ID Enhancing channel capacity by driving retail finance and consumer finance in ID channel

Mumbai, Maharashtra, India

 Spearheading end-to-end Go-to-market strategies, Channel Partner Management and Field Force Management Simplifying primary infrastructure, exploring synergies, removing coverage inefficiencies, re-assessing roles, performance monitoring via scorecards and re-deploying under indexed manpower basis incremental potential and coverage gap analysis Contributing effectively in Recruitment, Development & Training, Performance Management and Career Progression for both On roll and Off Roll employees Monitoring receivables & highlighting critical cases to keep overdue in control Devising monthly primary / secondary sales and incentive plans basis trade enablers, ATL & BTL activities  Enhancing organizational reach & market share through the application of robust strategies and excellent client relationship management Working closely with Marketing Teams to define and execute successful channel programs for channel expansion Gathering the feedback from customers (both internal & external) and delivering effective training to Field managers/ TSIs/ TSRs and Distributors; increasing digital adoption in Trade, Channel Partners and Field Force

Delhi

• Managing turnover of 36 crores through a team of 1 ASE, 9 sales and market development officers and 20 off role employees • DMS Rollout: DMS rollout at channel partners for secondary visibility• Dealer Management : Relationship management with Key dealers, monitoring disconnected and disgruntled dealers• People mangement: Ensuring zero territory gaps, providing OJT to new joinees, Career planning and development for field force, monitoring TSI attrition • Competition Fighting: Monitoring competition on pricing, new offering and ATL/BTL activities• Market development: Monitoring cluster BTL objectives, driving new product launch modules, focus products and young products • Utilising PowerBI dashboards for monitoring sales, sales operations parameters and TSI/TSR scorecards

Nagpur, Maharashtra, India

• Managing turnover of 25 crores in Nagpur branch through a team of 6 retail and 2 Market development officers and 14 off role employees • Dealer Management : Relationship management with Key dealers, monitoring disconnected and disgruntled dealers• People mangement: Ensuring zero territory gaps, providing OJT to new joinees, Career planning and development for field force, monitoring TSI attrition • Competition Fighting: Monitoring competition on pricing, new offering and ATL/BTL activities• Market development: Monitoring cluster BTL objectives, driving new product launch modules, focus products and young products

Raipur, Chattisgarh

• Managing turnover of 30 crores in Raipur depot thorugh a team of 5 retail and project sales officers and 10 CNF agents• Responsible for driving sales in Chattisgarh region by means of channel development and key account mangement• Monthly, quarterly and yearly Sales volume and value planning• Meeting category wise targets inline with the divisional and head office targets• Designing and executing product pricing schemes for Chattisgarh• Analysing BIW reports and dashboards for tracking channel sales, arresting channel degrowth and product wise growth on monthly and yearly basis • Monitoring marketing initiatives using CRM to create and strengthen brand awareness by tapping influencers, driving loyalty programs, in-shop promotional activities, end user awareness campaigns etc• Monitoring daily, monthly and yearly sales performance of Sales officers using CRM, SAP and BIW reports• Negotiating with vendors to maximise ROI on marketing and demand generation activities• Coordinating with CNF team and commercial team to ensure timely delivery and grievance handling

Uttar Pradesh And Uttarakhand, India

• Coordinating with team of 11 Area sales managers and 70 sales officers to drive influencer loyalty programs• Planning, coordination and execution of ATL and BTL activities to strengthen Nerolac’s brand in Uttar pradesh and Uttarakhand• Using CRM and ECC R/3 SAP modules to track dealer health cards, planning and executing marketing activities• Headed Institutional sales for Lucknow region• Negotiating with vendors to maximise ROI on marketing and demand generation activities• Measuring the quantitative and qualitative impact of marketing initiatives on sales and channel health

Uttar Pradesh, India

• The initiative to increase numeric reach and penetration in unrepresented towns. • Incharge of expansion and extraction via New dealer openings and Dealer revivals• The territories by the end of March gave 1% contribution to depot sales• Planning,coordination and execution of ATL and BTL activities to create brand awareness and to support sales team• Monitored daily sales reporting, incentives for the reporting TSOs using SAP• Coordinated with CNF team to ensure timely delivery & grievance handling• Handled team of 4 territory sales officers working in Lucknow, Kanpur, Varanasi and Meerut upcountry regions

Mumbai Area, India

During my tenure at TCS, I have worked with one client namely National Stock Exchange. I have worked in the field of Product Lifecycle Management (PLM) Various tasks and responsibilities :• Module lead of Securities Lending and Borrowing Market• Module lead of TCS’s IPNET domain for four markets (I.P.O., Mutual Fund, W.D.M. (Wholesale Debt Market) and S.L.B.M. (Securities Lending and Borrowing Market ) • Information gathering from clients and application in the PLM product• Enhancements of various modules of PLM product as per the customer requirements• Technical as well as functional support to traders spread across India.• Performance testing• Conducting Knowledge transfer sessions for the new joiners

Master Of Business Administration - Mba, Marketing, 3.4/4

• Case study on Big Bazaar published at the Case Centre(formerly ECCH), an International organisation for effective case study based.

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering, 75%

Activities and Societies: debate team

H.S.C, Science, Science

Activities and Societies: Debate team

Ssc

Activities and Societies: Debate team Held the running trophy for two years in Declamation contests.Participated in the National.