Abhirup Datta Email & Phone Number

Maharashtra, India

Mumbai Metropolitan Region

Drive the AVOD growth and development agenda by increasing users, videos viewed, time spentand building stickiness with a best-in-class customer experience.Responsible for the traffic scale up as well as working with BD & Sales Team to ensure the demand& supply is in sync.

Kolkata, West Bengal, India

Lead the Marketing, OAP and Programming Strategy for Star Jalsha- Bengal Cluster.During my tenure, Star Jalsha reclaimed the #1 Bengali Entertainment Channel in July 2020 after a gap of 2+ years

Mumbai Area, India

Passionate about creating original content and leveraging the digital platform, I took the road less travelled and have spent the last two years creating a distinctive product that has leveraged my creative skills, my research and strategy orientation and also my knowledge of the digital platform. I will shortly be releasing a graphic novel, called ‘Sepoy’, which will be available in both print and digital version in 2019. Based on WW1, the project has taken over a year of extensive research- involving interviews with military historians, visiting old barracks, reviewing war journals, diaries of British Generals, secondary material. Thereafter, it has taken over 11 months to write and to illustrate 550 pages of the graphic novel.I am using my years of sales, marketing and strategy experience to create awareness for the book. Digital Marketing Initiatives: Youtube Channel; Patreon; Pinterest; Reddit, Instagram, Facebook and Website creation. Media & Press: contributory articles for Indian newspapers and digital platforms, business illustrations and more.

India

TUI India is a part of TUI Group, world’s largest integrated leisure travel companies operating in over 180 countries. Their objective was to expand operations in India after complete acquisition of the Indian arm partnerReporting to: MD TUI India Team Size: 14Key features & impact:Developed an end to end sales funnel and marketing programme. Defined and built a transactional website to drive online sales and reduce customer acquisition costs.Reduced the Cost of Acquisition of Customer by 70% by shifting spends to online channels.Drove the Sales Force CRM program that helped identify and retain profitable customers and identify opportunity areas in the sales conversion processEstablished TUI as a trusted brand in the customised holiday space in the markets present in.Expanded the retail presence from 2 stores in 2014 to 14 stores in 2016 by creating a Franchisee led model in North and West India.

Delhi

HT Media is an Indian mass media company based in Delhi, India. It has holdings in print, radio, electronic and digital media. Reporting to: CEO-Hindustan Times/ VP-Brand Solutions Team Size: 4 (shared)Key features & impact: Generated an incremental INR 62 Mn revenue in the first year of operationsEstablished goals and incentivized measures to engage sales staff and increase productivity Drove a collaborative work environment with the HT and Mint editorial teamDelivered successful big-budget brand campaigns for IREO, ONGC.

Gurgaon

Part of Marketing Team for easyday and easyday-market stores located pan-India with more than 220 stores operational by 2012EResponsible for driving top-line growth by driving customer walk-ins, greater brand presence, below the line activation, customer engagement in-store.Deliver Profitable Sales by ensuring marketing spend is within budget. It includes media planning, media buying, media innovation, celebrity management, BTL activation programs, tactical consumer promotions

Gurgaon, India

Responsible for Driving& Managing marketing activities in 120 Supermarket Stores & 10 Compact Hyper (as of March 2011) in North – Punjab, Haryana, Delhi-NCR, Rajasthan, UP, Uttaranchal

Gurgaon, India

Reporting to: President & COO- Bharti Retail Team Size: 3 Key features & impact Led the strategy team in defining the 10 year strategy road-map for a new business in a new industryDeveloped the foundational Supermarket prototype and profitability matrix for the businessDeveloped Site Selection Criteria for supermarkets and compact hypermarketsBuilt Company’s Strategic Action Plan and Annual Operating Plan Year on Year. Monitored and ensured effective functioning to achieve strategic and financial business outcomes for CY 2008 and 2009Led the Innovations team across business to generate top-line & Optimise expense Strategised and Rolled out centralised Home Delivery Model for Metro StoresBuilt, Operated and institutionalised the Customer research program- Project KYC (Know Your Customer) across all supermarket storesBusiness Integration & Coordination: Established the Governance Structure of Bharti Retail to ensure effective management review and planning.

Delhi

- Responsible for Increasing telecom spend from the accounts by selling Fixed Telephone lines/ Broadband/Audio-conferencing/ Virtual Private network/ Leased Lines to top Corporate Clients - Penetrated dozens of profitable Corporate Accounts and increased the total Voice + Data revenue by 300% in-between April 2005 to March 2006

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.Sc. Hons), Physics