Abhirup Maitra Email & Phone Number

Hong Kong

• Built and maintained long-lasting relationships with 10+ key distributor partners in North America, APAC and EMEA within the Special Education Needs market.• Implemented a go-to-market influencer partnership strategy to launch Sound for Life’s (SFL) edutech products within new buyer personas.• Recruited and negotiated 20+ influencer contracts and managed campaigns resulting in accumulated revenue of $US60K+.• Executed a tailored event strategy and represented SFL in conferences like ASHA and BETT Asia to develop new business opportunities and maximize sales.• Planned and executed 25+ email marketing campaigns including copywriting and design, leading to a clickthrough rate of 11%.• Directly worked with SFL’s social media partner agency to develop content strategy and KPIs for Instagram, TikTok and Facebook.• Managed SFL’s paid social media. Created, scheduled, and posted targeted ads for all buyer personas.• Developed marketing collateral like brochures, educational guides and blog articles for specific buyer personas.• Co-hosted webinars to introduce SFL’s products to therapists and professionals for use in their own practice.

Hong Kong

• Planning and developing a viable sales and marketing strategy to drive engagement with healthcare groups and clinics in Hong Kong with regards to genetic testing solutions• Building and managing strategic, long-term partnerships with medical professionals and other key client stakeholders• Identifying new business opportunities, generating leads and amplifying the DNA Diversity brand in Asian markets

Hong Kong

• Worked closely with account manager, project management and IT engineering teams to ensure the success of Pervacio products within customer operations across China, Singapore, Thailand and Malaysia • Ensured certification of 200+ mobile firmwares for a wide range of carriers and original equipment manufacturers• Drove meetings with stakeholders and travelled to onsite client locations for technical support and training

Hong Kong

• Successfully redesigned the code for 200+ reports using batch, SQL and VBA for a large-scale re-platform project• Assisted senior management in Request for Proposal (RFP) responses for current and prospective IBM projects• Designed the performance testing strategy for a web application from various business specific documents• Identified key test scenarios, established the test environment and developed scripts for testing which contributed to anoverall improvement of application performance by 60% over a 4-month period• Documented client business requirements into deliverables like functional specification and requirement documents• Prepared a comprehensive 50-page user guide document for the web application listing its operational details

Kolkata Area, India

• Worked as a SAP Basis Analyst on SAP Enterprise Resource Planning and Business Warehouse applications for two multinational client projects• Developed scripts using SAP ABAP and VBScript which enabled business processes to be more robust and faster in execution.• Applied technical and functional knowledge to analyze incidents and issues during the various test phases of the projects leading up to the cutover and hypercare periods.• Security reviewed functional specifications and worked on SAP GRC 10.0 for corresponding project requirements

Mumbai Area, India

• Conducted a thorough research on market-oriented cloud computing and its everyday impacts by employing the concept of virtualization on the Cloud • Worked on impact of Service Level Agreements and Quality of Service requirements on enterprise applications

Master Of Science (M.Sc.), Information Technology

Bachelor Of Technology (B.Tech.), Information Technology