As the Founder Director of FFACE, a dynamic media company that specializes in production for films, advertisements, influencer marketing, events, and digital media, I lead the creative vision and strategic direction of the brand. FFACE is the official Meta media and marketing partner in the east of India, delivering innovative and engaging content for various platforms and audiences. With over 10 years of experience in the media and entertainment industry, I have successfully launched and executed several brand campaigns, music videos, and digital projects, working with celebrities, influencers, and clients across sectors.In addition to FFACE, I am the CEO of Royz Innovation Pvt Ltd, the brand owner of Decoy Luxury Perfumes. I am also the Managing Partner of Films and Frames, a pioneer in the first true digital film awards "FAFDA", which commenced in 2021. As a producer of audio-visual content for film and television, I leverage my expertise in storytelling, production, and distribution to create quality and impactful entertainment. Before venturing into the media and entertainment industry, I worked with HSBC for 11 years as a Problem Exposure Manager - Credit Risk - Europe & APAC, handling a functional reporting team that managed problem exposures from all levels of delinquency of business loans sourced to corporate and semi-corporate companies. I have a strong background in banking, credit, and risk management, as well as certifications in Reuters Digital Journalism and Six Sigma Yellow Belt. I am passionate about entrepreneurship, innovation, and social impact, and I have completed an online course on Entrepreneurship in Emerging Economies from Harvard Business School Online.