Abhishank Babbar

Abhishank Babbar Email and Phone Number

Communications @ American Express @ American Express
new york, new york, united states
Abhishank Babbar's Location
South Delhi, Delhi, India, India
Abhishank Babbar's Contact Details

Abhishank Babbar work email

Abhishank Babbar personal email

About Abhishank Babbar

Abhishank Babbar has over 14 years of experience in brand-agency-production house environments, showcasing proficiency in strategic marketing communications, planning, content creation, and advertising.He has been recognized as:- 2022 Marketing 40 under 40 winner- 2021 Top 20 Digital Creator- 2020 PR & Corp Comm 40 under 40 winner- 2018 Social 30 under 30 winnerCareer Highlights:American Express (Current):As part of the Communications team, I craft a compelling brand narrative and fortify brand reputation across earned, owned, and paid media channels, ensuring consistent and impactful messaging for the organization.Bira 91 (Nov 2021 - Jan 2024):- Led comprehensive marketing communications for House of Bira 91 (Digital + PR + Retail).- Spearheaded creative efforts for a unified brand strategy.- Collaborated with Sales & Trade Marketing for cohesive brand messaging and design language.- Pivotal role in establishing the customer care division, overseeing onboarding, CRM, and KRAs.Agency Life (2012-2021):- Serviced 50+ brands across diverse sectors (consumer tech, lifestyle, aviation, B2B, and Government) in roles such as a strategic counsel, planner, and creative professional.- Wore multiple hats over the years, including PR Lead, Content lead, Research lead, Social media lead, PR executive, Trainer, and Creative Lead.- Established two new service lines: the Employee Advocacy Program and Executive Visibility Program, alongside managing the Influencer Program.- Demonstrated strong experience in leading and managing business units, as well as initiating and driving new business endeavors.- Lead trainer for clients on topics spanning digital marketing, employee engagement, and social media marketing.- Responsible for upskilling the employee base of the last agency I was associated with.Production House (2007-2010):- Worked and supported across departments - artist profiling, ghost writing scripts, costume & make-up, post-productionAlso:- Involved in conducting lectures and workshops for various top B-schools and institutes, including multiple IIMs and IIFTs, on digital marketing, integrated communications, storytelling, and public speaking.- Expert & Speaker at SpeakIn, one of Asia's largest open expert networks.In the past:- Mentor at Kraftshala, India's largest online learning platform for marketing and sales.- Mentor & Speaker at BRATS, an initiative that brings Corporates to Campus.

Abhishank Babbar's Current Company Details
American Express

American Express

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Communications @ American Express
new york, new york, united states
Website:
americanexpress.com
Employees:
69113
Abhishank Babbar Work Experience Details
  • American Express
    Manager Communications
    American Express Mar 2024 - Present
    As part of the Communications team, I craft a compelling brand narrative and fortify brand reputation across earned, owned, and paid media channels, ensuring consistent and impactful messaging for the organization.
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  • Various Schools & Universities
    Guest Lecturer & Mentor
    Various Schools & Universities Sep 2019 - Present
    Across India
    ~50 lectures. 10+ talks. Judged 3 national level competitions. As a guest lecturer, speaker & facilitator, Abhishank has been conducting lectures, workshops, and talks at various B-schools and institutes, like IIFT (Delhi and Kolkata), ISB-Hyderabad, IIM-V, IIM-K, IIM-Amritsar, SIBM-H, DSM (DTU), NMIMS Mumbai, Apeejay Institute, FORE School, Amity University, Shiv Nadar University, Manipal University Jaipur to name a few on topics ranging from digital marketing, integrated communications, storytelling and brand strategy.
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  • Various Events
    Public Speaker
    Various Events Apr 2017 - Present
    Abhishank is a Speaker at various events, covering topics such as brand building, marketing, storytelling, digital marketing, and more. He has been conducting workshops, panel discussions, fire-side chats, and sessions.Some of his long-term associations include:SpeakInMar 2021 - PresentOne of Asia's largest open expert networks: https://www.speakin.co/profile/abhishank-babbar.htmlIn the past:Mentor at KraftshalaIndia's largest online learning platform for marketing and salesSep 2020 - Sep 2023Mentor & Speaker at BRATSAn initiative that brings corporates to campusJun 2020 - Oct 2021
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  • Bira 91
    Lead - Channel Communications
    Bira 91 Nov 2021 - Jan 2024
    Led full-spectrum marketing comms for House of Bira 91 (Digital + PR + Retail).Spearheaded creative efforts for a unified brand strategy.Collaborated with Sales & Trade Marketing for cohesive brand messaging.Played a pivotal role in establishing the customer care division, overseeing onboarding, CRM, and KRAs.A deep dive into my journey at Bira 91 -Launched:- Two new brands - Grizly Seltzers and Hill Station Ciders.- Loyalty app for Bira 91 - Make Play App- Alcohol delivery app - Dooze- Customer care division, CRMLed:- boAt x Bira 91- Warner (House of the Dragon series) x Bira 91Fortunate to be a part of:- ICC partnership- IPL franchise partnershipsIntroduced:- Imagined in India series of beers in 2022 (Mango Lassi Ale, Kokum Sour, Bollywood Ale & Brown Ale) and 2023 (Diwali Vintage & Fireworks)- Superfresh on Tap branding and outreach - rebranded draft beers- Rise beers: a premium rice beer
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  • Genesis Bcw
    Director
    Genesis Bcw Apr 2021 - Oct 2021
    Gurugram, Haryana, India
    Led the North division of GBCW Digital practice.Abhishank was responsible for multiple Digital, Social media, Public Relations mandates from across different industries.Managed and groomed a 20+ member team of Digital, Creative and Public Relations specialists.Helped establish numerous new business service lines including, Influencer outreach, Martech, Voice to name a few for the firm.
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  • Genesis Bcw
    Associate Director
    Genesis Bcw Apr 2019 - Apr 2021
    Gurgaon, Haryana, India
    Responsible for driving new business growth and provide strategic counsel to the clients, helping them build a holistic integrated communications framework for their on-going and forthcoming business initiatives. He helped in rolling out integrated campaigns for clients from across practices ranging from Brand & Consumer, Corporate and Technology mandate.
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  • Genesis Bcw
    Account Director / Social Lead
    Genesis Bcw Feb 2018 - Mar 2019
    Gurgaon, Haryana, India
    An Account Director / Social Lead at Genesis, Abhishank Babbar led the Social team and was responsible for strategizing and delivery of social campaigns for the firm.He also led the influencer outreach programme and advised the team on identifying the outreach methodology, messaging and relationship management for the blogger and influencer community.
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  • Buzz Continuum
    Editor In Chief
    Buzz Continuum Jan 2017 - Dec 2018
    New Delhi Area, India
    Founder and Editor-in-Chief - Buzz Continuum, an internet media and news company covering topics ranging from Entertainment, Contact Sports, Superhero culture and moreSite link: http://buzzcontinuum.com/
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  • Mslgroup India
    Manager - Digital
    Mslgroup India Aug 2016 - Feb 2018
    New Delhi Area, India
    At MSL India, a part of the Publicis Groupe, he has worked on clients from different verticals – Whirlpool India, UTS:INSEARCH, Echoes of Earth music festival, Angel Broking, IFFCO among others.He was the Research and Insights Lead for the Ministry of Steel and the PSUs under the Ministry, Client Lead for Sapient India, a part of the Listening and Analytics team at the PR firm providing support to Airtel and Marico and lead the Blogger and Influencer Outreach programs for various projects.
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  • Genesis Burson-Marsteller
    Account Manager
    Genesis Burson-Marsteller Jul 2015 - Aug 2016
    Gurgaon, India
    Client lead.1. Developing and managing digital marketing campaigns2. Working with the offline and BTL teams devising integrated strategies to drive brand's vision and objective3. Managing online brand and product campaigns to raise brand awareness4. Responsibility for planning and budgetary control of all digital marketing5. Evaluating customer research, market conditions and competitor data6. Review new technologies and keep the company at the forefront of developments in digital marketing
  • Genesis Burson-Marsteller
    Digital Specialist
    Genesis Burson-Marsteller Jul 2014 - Jun 2015
    Gurgaon, India
    Working as a Digital Specialist in Genesis Burson Marsteller1. Managing presence in social networking sites including Facebook, Twitter, YouTube, and Google+ etc.2. Create and implement social media and digital marketing strategy.3. Developing a strong presence online.4. Knowledge of branding, marketing strategies and events.5. Develops ideas, researches and updates content for company websites and social media accounts.6. Creates content and special campaigns such as online events & contests.
  • Genesis Burson Marsteller
    Digital Associate
    Genesis Burson Marsteller May 2012 - Jun 2014
    Bangalore And Gurgaon
    One of the fourteen picked for the Associate Learning Programme, Batch XIII. As a part of the curriculum, worked on different verticals like Corporate and Digital.He has gone through extensive training in Public Relations, Media Relations and has worked on clients like Vodafone, Flipkart and 3M as a PR executive as a part of his on-the-job training.Post training, he joined the Digital team and was a part of the team that set up the online PR account for Panasonic and also helped in commencing the Thought Leadership programme for them.As part of his responsibilities, he is into content and campaign planning, managing the social media profiles of his clients helping them grow their fan base, generate positive engagement and pre-empt crises. His key areas of specialisation include blogger outreach, analytics, insights and community management. He also plays a pivotal role in running the Thought Leadership programmes for his clients.
  • Aasia Movietone Pvt. Ltd.
    Production Executive
    Aasia Movietone Pvt. Ltd. Dec 2007 - Jan 2010
    Production executive at Aasia Movietone Pvt. Ltd

Abhishank Babbar Skills

Digital Marketing Digital Public Relations Social Media Twitter Influencer Engagement Social Media Marketing Community Management Public Relations Media Relations Facebook Crisis Communications Acting Entertainment Press Releases Corporate Communications Content Development Digital Check Ups Creative Writing Television Marketing Communications New Media Risk Management New Business Development Management Journalism Advertising Blogging Social Media Communications Reputation Management Integrated Marketing Digital Media Brand Management Content Strategy Marketing Market Research

Abhishank Babbar Education Details

Frequently Asked Questions about Abhishank Babbar

What company does Abhishank Babbar work for?

Abhishank Babbar works for American Express

What is Abhishank Babbar's role at the current company?

Abhishank Babbar's current role is Communications @ American Express.

What is Abhishank Babbar's email address?

Abhishank Babbar's email address is ab****@****ail.com

What schools did Abhishank Babbar attend?

Abhishank Babbar attended Indian Institute Of Foreign Trade, Hwz University Of Applied Sciences In Business Administration Zurich, Ymca, Indira Gandhi National Open University, Delhi University.

What are some of Abhishank Babbar's interests?

Abhishank Babbar has interest in Social Services, Children, Health.

What skills is Abhishank Babbar known for?

Abhishank Babbar has skills like Digital Marketing, Digital Public Relations, Social Media, Twitter, Influencer Engagement, Social Media Marketing, Community Management, Public Relations, Media Relations, Facebook, Crisis Communications, Acting.

Who are Abhishank Babbar's colleagues?

Abhishank Babbar's colleagues are Nombre Nombre, Nick Furniss, Harsh Kaurani, Melchizedek Gonzales, Mohammed Younus S., Christian Stefani, Gloria Alducin.

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