Abhishank Babbar Email & Phone Number

New Delhi, Dl, In

As part of the Communications team, I craft a compelling brand narrative and fortify brand reputation across earned, owned, and paid media channels, ensuring consistent and impactful messaging for the organization.

Across India

~50 lectures. 10+ talks. Judged 3 national level competitions. As a guest lecturer, speaker & facilitator, Abhishank has been conducting lectures, workshops, and talks at various B-schools and institutes, like IIFT (Delhi and Kolkata), ISB-Hyderabad, IIM-V, IIM-K, IIM-Amritsar, SIBM-H, DSM (DTU), NMIMS Mumbai, Apeejay Institute, FORE School, Amity University, Shiv Nadar University, Manipal University Jaipur to name a few on topics ranging from digital marketing, integrated communications, storytelling and brand strategy.

Abhishank is a Speaker at various events, covering topics such as brand building, marketing, storytelling, digital marketing, and more. He has been conducting workshops, panel discussions, fire-side chats, and sessions.Some of his long-term associations include:SpeakInMar 2021 - PresentOne of Asia's largest open expert networks: https://www.speakin.co/profile/abhishank-babbar.htmlIn the past:Mentor at KraftshalaIndia's largest online learning platform for marketing and salesSep 2020 - Sep 2023Mentor & Speaker at BRATSAn initiative that brings corporates to campusJun 2020 - Oct 2021

Led full-spectrum marketing comms for House of Bira 91 (Digital + PR + Retail).Spearheaded creative efforts for a unified brand strategy.Collaborated with Sales & Trade Marketing for cohesive brand messaging.Played a pivotal role in establishing the customer care division, overseeing onboarding, CRM, and KRAs.A deep dive into my journey at Bira 91 -Launched:- Two new brands - Grizly Seltzers and Hill Station Ciders.- Loyalty app for Bira 91 - Make Play App- Alcohol delivery app - Dooze- Customer care division, CRMLed:- boAt x Bira 91- Warner (House of the Dragon series) x Bira 91Fortunate to be a part of:- ICC partnership- IPL franchise partnershipsIntroduced:- Imagined in India series of beers in 2022 (Mango Lassi Ale, Kokum Sour, Bollywood Ale & Brown Ale) and 2023 (Diwali Vintage & Fireworks)- Superfresh on Tap branding and outreach - rebranded draft beers- Rise beers: a premium rice beer

Gurugram, Haryana, India

Led the North division of GBCW Digital practice.Abhishank was responsible for multiple Digital, Social media, Public Relations mandates from across different industries.Managed and groomed a 20+ member team of Digital, Creative and Public Relations specialists.Helped establish numerous new business service lines including, Influencer outreach, Martech, Voice to name a few for the firm.

Gurgaon, Haryana, India

Responsible for driving new business growth and provide strategic counsel to the clients, helping them build a holistic integrated communications framework for their on-going and forthcoming business initiatives. He helped in rolling out integrated campaigns for clients from across practices ranging from Brand & Consumer, Corporate and Technology mandate.

Gurgaon, Haryana, India

An Account Director / Social Lead at Genesis, Abhishank Babbar led the Social team and was responsible for strategizing and delivery of social campaigns for the firm.He also led the influencer outreach programme and advised the team on identifying the outreach methodology, messaging and relationship management for the blogger and influencer community.

New Delhi Area, India

Founder and Editor-in-Chief - Buzz Continuum, an internet media and news company covering topics ranging from Entertainment, Contact Sports, Superhero culture and moreSite link: http://buzzcontinuum.com/

New Delhi Area, India

At MSL India, a part of the Publicis Groupe, he has worked on clients from different verticals – Whirlpool India, UTS:INSEARCH, Echoes of Earth music festival, Angel Broking, IFFCO among others.He was the Research and Insights Lead for the Ministry of Steel and the PSUs under the Ministry, Client Lead for Sapient India, a part of the Listening and Analytics team at the PR firm providing support to Airtel and Marico and lead the Blogger and Influencer Outreach programs for various projects.

Gurgaon, India

Client lead.1. Developing and managing digital marketing campaigns2. Working with the offline and BTL teams devising integrated strategies to drive brand's vision and objective3. Managing online brand and product campaigns to raise brand awareness4. Responsibility for planning and budgetary control of all digital marketing5. Evaluating customer research, market conditions and competitor data6. Review new technologies and keep the company at the forefront of developments in digital marketing

Gurgaon, India

Working as a Digital Specialist in Genesis Burson Marsteller1. Managing presence in social networking sites including Facebook, Twitter, YouTube, and Google+ etc.2. Create and implement social media and digital marketing strategy.3. Developing a strong presence online.4. Knowledge of branding, marketing strategies and events.5. Develops ideas, researches and updates content for company websites and social media accounts.6. Creates content and special campaigns such as online events & contests.

Bangalore And Gurgaon

One of the fourteen picked for the Associate Learning Programme, Batch XIII. As a part of the curriculum, worked on different verticals like Corporate and Digital.He has gone through extensive training in Public Relations, Media Relations and has worked on clients like Vodafone, Flipkart and 3M as a PR executive as a part of his on-the-job training.Post training, he joined the Digital team and was a part of the team that set up the online PR account for Panasonic and also helped in commencing the Thought Leadership programme for them.As part of his responsibilities, he is into content and campaign planning, managing the social media profiles of his clients helping them grow their fan base, generate positive engagement and pre-empt crises. His key areas of specialisation include blogger outreach, analytics, insights and community management. He also plays a pivotal role in running the Thought Leadership programmes for his clients.

Production executive at Aasia Movietone Pvt. Ltd

Post Graduate Diploma In International Marketing, International Marketing

Post Graduate Diploma in International Marketing

Certificate Of Attendance, International Management With Particular Focus On Swiss Business

Attended the Swiss Indian Business School in collaboration with HWZ University of Applied Sciences in Business Administration Zurich.

Diploma In Pr, Advertising And Marketing, Media

Ma, Journalism And Mass Communication

Activities and Societies: SOJNMS

Bachelors In Science, Life Sciences, First Division