Abhishek Kumar Email and Phone Number

1. Conducted research and forecast for the Trend Books leading the men's wear section in crafting Indian trend-driven design directions.2. Fashion Taxonomy of Indian wear for Machine Learning - Teamed up with the AI Team to craft a deep-learning model for recognizing Indian ethnic wear, conducted secondary research on 75 Indian wear categories, resulting in a comprehensive taxonomy with 50+ visual attribute listings for each category to facilitate AI visual identification of Indian… Show more 1. Conducted research and forecast for the Trend Books leading the men's wear section in crafting Indian trend-driven design directions.2. Fashion Taxonomy of Indian wear for Machine Learning - Teamed up with the AI Team to craft a deep-learning model for recognizing Indian ethnic wear, conducted secondary research on 75 Indian wear categories, resulting in a comprehensive taxonomy with 50+ visual attribute listings for each category to facilitate AI visual identification of Indian clothing.3. Developed, co-designed, and crafted content for India’s very first fashion taxonomy book. The book encompasses 75 distinct Indian wear categories featuring over 50+ visual attributes for each category.4. Curated an in-house photoshoot featuring 30 distinct Indian sarees for the Fashion Taxonomy book, highlighting various regional draping styles and showcasing their unique characteristics.5. Produced periodic trend reports for fashion shows such as LFW and ICW, providing insights on key Indian trends, colors, silhouettes, trims, and surface details. Conducted in-depth research on cultural shifts and homegrown menswear labels, documenting findings through Trend Bytes and social media posts. Contributed to the research for a Mindset Report, focusing on key sentiments and consumer profiles in the Indian market.6. Led brainstorming sessions and creative workshops to generate innovative concepts and design directions for seasonal menswear collections.7. Attended fashion events, trade shows, and seminars to stay ahead of industry developments.8. Facilitated brand collaborations and created custom reports for various industry partners based on their requirements.9. Oversaw website development and creative execution, ensuring a rewarding and challenging experience.10. The first-ever India-specific fashion trend book, “Paridhi 24x25,” along with a bilingual web portal & AI Taxonomy e-book, launched by the Honorable Minister of Tex., Shri Giriraj Singh Ji, on September 05, 2024. Show less

1. Led the development of visual messages from conceptualization to finalization of marketing & business development collaterals such as pitch decks, publications, research reports, through the line digital assets, merchandise and events.2. Advised the management on various strategic marketing opportunities including content, growth, audience following, competitor analysis across channels.3. Helped the organization in charting out a new identity in terms of Brand guidelines, logo… Show more 1. Led the development of visual messages from conceptualization to finalization of marketing & business development collaterals such as pitch decks, publications, research reports, through the line digital assets, merchandise and events.2. Advised the management on various strategic marketing opportunities including content, growth, audience following, competitor analysis across channels.3. Helped the organization in charting out a new identity in terms of Brand guidelines, logo design, social media platforms, website design & development etc.4. Suggested and acquired new brands through brand licensing deals & discussions which helped them to expand the brand & product portfolio both is consumer electronics & fashion segment.5. Presenting the company to various global brands with the help of new pitch deck that includes discussion in terms of brand collaboration, marketing development, product design & development, business sales projections etc. which inturn helped in closing the deals.6. Direct the entire design team by defining process, principles, vision and mission in addition to day-to-day mentoring.7. Be a hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across a variety of devices and platforms.8. Critical member of the Integrated Marketing Communications team responsible for delivering business priority initiatives.9. Developing design briefs by gathering information and data to clarify design issues.11. Ability to build and maintain strong working relationships with colleagues, clients, and key stakeholders.12. Managing brands overseas through weekly calls/virtual meetings in aspects of business performance, progress, consumer trends, design & marketing communication developments etc.13. Managing international trade business wrt interacting with credit insurance & funding partners overseas.14. Helped in charting out new communication based on global expansion of the company. Show less

USFOUR is the sister concern company of Ossify industries & is also the official licensee of multiple Fashion & Lifestyle brands.1. Designed seasonal products focusing on style, fit, and fabric. Range planning, design dev. & Tech pack creations for the brands based on the final assortment plan.2. Ensuring product development and designs adhere to brand guidelines. Developing merchandise plan for the upcoming season based on the ideas, colors, prints silhouettes, trend forecast and… Show more USFOUR is the sister concern company of Ossify industries & is also the official licensee of multiple Fashion & Lifestyle brands.1. Designed seasonal products focusing on style, fit, and fabric. Range planning, design dev. & Tech pack creations for the brands based on the final assortment plan.2. Ensuring product development and designs adhere to brand guidelines. Developing merchandise plan for the upcoming season based on the ideas, colors, prints silhouettes, trend forecast and budget.3. Managing the entire process based on the T&A plan created, from initial market research, R&D, mood board creation, range plan & designing, fit measurement, Pre-production & roadshow sampling.4. Overseeing bulk production and delivering of the end product.5. Creation of technical flat sketches & BOM for an effective development process without any error.6. Research seasonal trends - identify new colors, fabric and silhouettes for conceptual development7. To ensure the product meets the standard requirement in terms of design, fit & quality.8. Ensuring the size set samples and hence the standard fit is maintained across the product category. 9. Finding out the best sourcing partners/vendors in terms of outsource manufacturing (if any), fabrics, prints & trim developments etc. 10. Coordination & follow up's with multiple vendors for every process.11. Costing development and finalizing the retail price of the SKU’s for a profitable business.12. Negotiations, costing work out with various vendors and suppliers. 13. Solid working knowledge of various software like Ai, InDesign, PSD, CDR etc.14. Handling the roadshow samples for the season and coordination with Buyers for feedback/requirements and effective design solution to their specific needs.15. Liaise closely with sales, buying and production teams on an ongoing basis to ensure items suit the customer, market and price points.16. Overviewing Marketing & communications across platforms. Show less

1. Successfully launched Compaq TV in Aug'2020 in a span of 1month of hard-work done behind the launch plan & activities followed by a new series launch in 2021 & Sound bar launch in 2022.2. Managed Style guides & brand assets for an effective brand communication across various channels.3. Responsible for Brand management, Development of creative materials adapting as per the Indian market, New product launches based on the consumer research across online & offline channels.4… Show more 1. Successfully launched Compaq TV in Aug'2020 in a span of 1month of hard-work done behind the launch plan & activities followed by a new series launch in 2021 & Sound bar launch in 2022.2. Managed Style guides & brand assets for an effective brand communication across various channels.3. Responsible for Brand management, Development of creative materials adapting as per the Indian market, New product launches based on the consumer research across online & offline channels.4. Managing internal & external communications, Copy & Content, Ad campaigns, Virtual product launch through social media platforms, e-com channels, offline media etc.5. Managing and working closely with design agencies, web development agencies, PR agency in terms of creative direction, regular feedbacks, helping them with the right content etc.6. Coordination with PR team in terms of media reviews, articles across online and offline media. Arranging products for media reviews. 7. Managing various Tech & lifestyle influencers. Helping them to give a directional thought process in terms of creating a good content integrating our product.8. Managing the licensor through a weekly call being the SPOC and updating over the creative, marketing & business related progress.9. User-centric approach towards design & development that focuses on data & statistics taken from our digital platforms and channel partners.10. Liaise closely with multiple technology & app partners such as Netflix, Amazon Prime, Zee5, Disney+ and various other OTT platforms, German based technology 'Mimi Hearing' etc. to integrate and conceptualize cross promotional creatives for online & offline marketing touchpoints.11. To handle creative development, copy and communication for all the marketing touchpoints including digital platforms, website, e-com channels (Flipkart, Myntra, Amazon) etc.12. Coordinating with the suppliers across the regions(China, Vietnam, HK) in terms of product and packaging design & development. Show less

INDIA LICENSING EXPO is country’s first and largest brand licensing platform that collates opportunities, knowledge and recognition under one roof. Organized by License India, the media division of Franchise India Group, the show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories, and recognizes the excellence in licensing. The… Show more INDIA LICENSING EXPO is country’s first and largest brand licensing platform that collates opportunities, knowledge and recognition under one roof. Organized by License India, the media division of Franchise India Group, the show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories, and recognizes the excellence in licensing. The show gathers the potential of the industry to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries.1. Successfully launched the 1st edition of the expo in the Indian market. We have been able to acquire association by LIMA which is one of the biggest global association in Licensing fraternity.2. Closed the partnership deal with The Economic Times for launching the expo.3. Closely coordinating with various national & international brands post confirmation of their participation as an exhibitor.3. Managing the entire marketing & promotional activities of these brands in the India market through both online & offline channels.4. Managing entire brand marketing & communication for the exhibition.5. Responsible for creating the entire communication including the Exhibition logo, website development, brand materials like pitch deck presentation, brochure, emailers, social media posts etc.5. Responsible for charting out the copy & content for the expo along with the editorial team.6. Coordinating with the marketing team of each respective brands/exhibitors and collating creatives for communication & promotion purpose.7. Responsible for creating posters, banners for the exhibition promotions through online & offline medium such as Newspapers, OOH etc.8. Responsible for developing creatives for each respective brands using their brand assets & guidelines, ensuring every creative is approved by the Licensor/Brand/Exhibitor. Show less

1. Managing brand assets of almost 50+ brands represented by Bradford in India. Managing their Brand communication and Style guides.2. Managing licensees/partners in terms of design and product development/approvals. 3. Ensuring product development and designs adhere to brand guidelines. 4. Coordination between brand i.e. Licensor and partners i.e. licensees for an effective relationship management.5. Defining and implementing the creative strategy for the Brands that we have… Show more 1. Managing brand assets of almost 50+ brands represented by Bradford in India. Managing their Brand communication and Style guides.2. Managing licensees/partners in terms of design and product development/approvals. 3. Ensuring product development and designs adhere to brand guidelines. 4. Coordination between brand i.e. Licensor and partners i.e. licensees for an effective relationship management.5. Defining and implementing the creative strategy for the Brands that we have partnerships with.6. Marketing and PR activities for the brand we represent in India basis the global and local marketing campaigns/communications.7. Leading the marketing online/offline marketing activities for Bradford as well as the brands represented across channels.8. Deriving fresh approaches and ways to pitch, for brands that are highly influenced by creative & consumer trends.9. Developing seasonal trend & product tool-kits across fashion & lifestyle category with a futuristic thought process.10. Encouraging local licensees towards compelling product development, leveraging on knowledge of consumer insights and trends.11. Work directly with the Licensor in terms of developing creative kits, seasonal trends and style guides to share across the licensees.12. Updating fresh design and creative proposals.13. Ensuring the licensor assets are quite managed efficiently and keeping the licensors update on the new directions and developments.14. Partner with licensees in the range planning and product development process across product categories.15. Creation of brand identity, brand deck presentation and style guides. Worked with almost 25+ Indian brands and helped them to develop a strong brand licensing program to expand their product dimension. 16. Orientation to the partners on how effectively the brand resources can be used. Major projects undertaken:PepsiCo., Marie Claire, Oxford, Westinghouse, Compaq, GQ, FTV, WWE, MCFC, LFC, CN, Chhota Bheem, Emoji, Polaroid, JonesNY Show less

1. Leading the design direction of the Mens wear as well as Womenswear category of brands.2. Creating ideas and producing designs by hand or using computer-aided design3. Creating moodboards and keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes. 4. Plan and develop ranges, often based on a theme.5. Developing design vision of the category and working with the buying team, ensuring that it is well reflected in the… Show more 1. Leading the design direction of the Mens wear as well as Womenswear category of brands.2. Creating ideas and producing designs by hand or using computer-aided design3. Creating moodboards and keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes. 4. Plan and develop ranges, often based on a theme.5. Developing design vision of the category and working with the buying team, ensuring that it is well reflected in the samples & prototypes. 6. Directing photo shoots, coordinating brand marketing campaigns, creating detailed design plans, and evaluating the latest fashion trends. 7. Tech pack creations and negotiating with vendors and suppliers to meet a profitable business.8. Keeping up to date with the current trends, identifying new design opportunities and presenting them to the fellow design team.9. Close monitoring of the seasons collection and advising on any adjustment if necessary.10. Replenishment of products wherever required based on the sale through. Assortment planning for respective Franchise stores.11. Liaise closely with sales, buying and production teams on an ongoing basis to ensure items suit the customer, market and price points.12. Visit trade shows and manufacturers to source, select and buy fabrics, trims, fastenings and embellishments.13. Managing & coordinating with multiple vendors for sourcing the best trims/fabrics etc and maintaining a long term relationship. Show less

Sr. Designer for womens wear woven bottoms & Denims at Vibe Fashion Apparel (P) Ltd. Job Profile:1. Designer for womens woven bottoms (Specialize in Denims, Trousers, Capri, Skirts. Shorts etc.)2. Analyzing trends in Fabrics, Colors, Silhouettes, Prints & Graphics et al.3. Style Development based on the Trend, Research and forecast.4. Developing mock samples based on research and new ideas.5. Co-coordinating with production department to bring out the samples.6… Show more Sr. Designer for womens wear woven bottoms & Denims at Vibe Fashion Apparel (P) Ltd. Job Profile:1. Designer for womens woven bottoms (Specialize in Denims, Trousers, Capri, Skirts. Shorts etc.)2. Analyzing trends in Fabrics, Colors, Silhouettes, Prints & Graphics et al.3. Style Development based on the Trend, Research and forecast.4. Developing mock samples based on research and new ideas.5. Co-coordinating with production department to bring out the samples.6. Initialization of ideas to conceptualization and get diff. product ranges.7. Planning and developing range for next season.8. Making Style sheets/Tech Packs.9. Co-ordination with other departments for different purpose in the design and production.10. Liaising closely with merchandise category and sales, buying to ensure the same suits the customer, market and price points. Show less

1. Handling Woven Tops, Bottoms and Denim section for Men’s.2. Within a time span of 3months, I have been promoted as Sr Designer for Mens Bottomwear category speacially the Denim section. 3. Responsible to follow up with the process from research and design development till overseeing the production stage.4. Research based on Design, Trend, Fabric, and Market to initialize new design developments.5. Keeping up to date with emerging fashion trends as well as general trends… Show more 1. Handling Woven Tops, Bottoms and Denim section for Men’s.2. Within a time span of 3months, I have been promoted as Sr Designer for Mens Bottomwear category speacially the Denim section. 3. Responsible to follow up with the process from research and design development till overseeing the production stage.4. Research based on Design, Trend, Fabric, and Market to initialize new design developments.5. Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes.6. Understanding design from a technical perspective, i.e. producing patterns and technical specifications for designs.7. Adapt existing designs for mass production and product replenishments as per sales.8. Develop a pattern that is cut and sewn into sample garments and supervise the creation of these, including fitting, detailing & adaptations.9. To plan on fabric and trim requirements basis the quantity per season.10. To plan for Line meeting and approval. Oversee production.11. Denims - Supervising and selection of various washes/finishes as per consumer trend forecast.12. T&A, Costing Break-up plan. Negotiate with multiple vendors and suppliers.13. To follow up with vendors for sampling, 1st Bath sample and Bulk production in case of outsourced production.14. Fitting measurements on live models and planning for fashion shows. 15. Building strong relationships with the buyers through presentation of designs. Show less

1. Selected as one of the top 14 finalists from all over India at Wills Lifestyle Debut 2011, post winning the Semi-final round at Bangalore.2. Designed n exquisite Men's Resort wear collection based on the theme Banjaran Tribes and using their crafts & skills integrating in the range plan.3. Designer, made pattern and constructed 5 styles within 15days on my own to bring the output exactly as per the though process.4. Used crafts like patchworks, thread embroidery using waste… Show more 1. Selected as one of the top 14 finalists from all over India at Wills Lifestyle Debut 2011, post winning the Semi-final round at Bangalore.2. Designed n exquisite Men's Resort wear collection based on the theme Banjaran Tribes and using their crafts & skills integrating in the range plan.3. Designer, made pattern and constructed 5 styles within 15days on my own to bring the output exactly as per the though process.4. Used crafts like patchworks, thread embroidery using waste fabrics that helped in creating a sustainable act to save the environment.5. Presenting the designs through a portfolio as well as explaining the idea during the Fashion show ramp walk to the esteemed panel of judges from the Fashion fraternity.6. Communicating the designs and briefing the detailing of the style and construction to various visitors who has come to attend the show.7. Won the final show as 1st runner up that acted as a turning point in starting my design career. Show less

Designed a range for their TRIP campaign

1. Asst. Designer for the Brand Ann Taylor.2. To develop design as per Buyer specification.3. To study Tech packs given by buyer[Ann Taylor] and develop samples accordingly.4. To take care of the sampling process. 5. To Co-ordinate with Sampling department and get the final samples ready for the approved designs.6. Managing profitable buyer relationships.7. To ensure the proper workflow as per the T&A.

1. Managing design process from conceptualization till final styling based on customer requirement. 2. Made to measure designs for various high profile clienteles which includes celebrities, corporates etc. High Class and Upper middle Class Females, Age group 22-50 for Bridal and Trousseau collection.3. To take client orders, [from all over India as well as abroad] and design as per the brief.4. Costume Designer for a kollywood movie “Maruvan” by K.Selvaraghvan (Cast: Dhanush &… Show more 1. Managing design process from conceptualization till final styling based on customer requirement. 2. Made to measure designs for various high profile clienteles which includes celebrities, corporates etc. High Class and Upper middle Class Females, Age group 22-50 for Bridal and Trousseau collection.3. To take client orders, [from all over India as well as abroad] and design as per the brief.4. Costume Designer for a kollywood movie “Maruvan” by K.Selvaraghvan (Cast: Dhanush & Andrea) Taking care of production & sorting out final costume as per the movie scene descriptions.5. Creating costing sheet breakup for the designs. Show less