Abhishek Kumar Email & Phone Number

Delhi, India

Building & scaling New initiatives for healthify

Scaled one of the top ed-tech portfolio companyLater got poached.

At GrowthSchool, an esteemed ed-tech startup dedicated to empowering individuals to start, transition, or level up their careers, I played a pivotal role in driving community-led growth and optimizing program engagement.Responsibilities:• Community-Led Growth: Led a transformative overhaul of the acquisition funnel, implementing a community-first approach and driving performance-driven user acquisition strategies.• Program-Level Optimization: Implemented a community-centric approach, fostering an environment of active participation, meaningful interactions, and knowledge exchange among program participants.• Inbound Funnel Development: Developed and optimized an inbound leads funnel with a community-first approach, collaborating with the CD&IS team to drive prospect activation and conversions.Achievements:• Spearheaded the seamless implementation of a highly effective community-first approach, yielding an outstanding 60% surge in the conversion rate of the bottom funnel, driving exponential business growth and revenue generation.• Strategically elevated user engagement metrics and program activity through astute utilization of the community-first approach, precipitating a remarkable 50% upswing in user participation and program completion rates, substantiating the potent impact of community-driven initiatives.• Proactively harnessed the dynamic potential of community resources, resulting in a remarkable 30% amplification in conversion rates, igniting a profound surge in customer acquisition and revenue generation.

Delhi, India

Samagra is a mission-driven governance consulting firm – on a mission to improve the quality of life of citizens through better governance. As a consultant I was working with the Govt. Of Odisha on a Bill & Melinda gates (BMGF) funded program aimed at increasing the income of 10,00,000+ Farmers. My key projects: - Transformative Agri-stack Product Ideation - Revolutionizing Agriculture through Digital Innovation: - Problem Statement - Build better market linkages for farmers. Pioneered the revolutionary Agri-stack concept, an avant-garde digital infrastructure revolutionizing agriculture-related transaction. By establishing comprehensive registries on the base layer and fostering collaboration between government and private entities, Agri-stack has redefined the agricultural ecosystem, amplifying efficiency and accessibility – Just like UPI. - SAFAL Agri Finance Portal Launch - Driving Financial Inclusion in Odisha's Agricultural Sector: - Problem Statement -Solve for formal credit discovery & process sanitization for farmers. Orchestrated the successful product development and launch of SAFAL, an innovative Agri finance portal in Odisha. Working alongside the esteemed Chief Minister, I led a highly successful launch event, generating overwhelming response and securing applications worth 60 crores within a remarkable 3-month timeframe. Through meticulous implementation of the ONDC Protocol, we streamlined operational expenditure loan processing time by an impressive 6 times under the flagship KCC Scheme. - Revitalization of IEC Campaigns - Amplifying Awareness and Participation through Strategic Communication: - Problem Statement- Solve for better delivery of information of different Govt. Schemes & Campaigns begin run for farmers. Revolutionized Information, Education & Communication (IEC) campaigns through strategic audience targeting and optimized channel utilization (TVC). Strategized India’s first GPT powered multilingual chatbot for agriculture.

Sateeq ( now Altitude Club ), a pioneering investment technology platform, is at the forefront of democratizing the alternative investments space, founded by an entrepreneurial visionary at just 18. The platform strategically facilitates retail investing, optimizing risk-return dynamics and tenure for unconventional investment instruments. Key accomplishments: - Topline Growth: - Drove an exceptional 250% month-over-month surge in user acquisition, resulting in a staggering 10x increase in topline portfolio growth through meticulously crafted, data-driven performance & affiliate marketing campaign strategies. Build an AUM of 20 Cr within 3 months.- Product Engagement & Retention: - Revolutionized the web application's top-of-funnel to bottom-of-funnel conversion by a strategic 50%. The initiatives led to a substantial 150% increase in CLTV and a noteworthy 50% boost in average portfolio value (APV) by leveraging core engagement metrics, such as DAU (Daily Active Users), MAU (Monthly Active Users) & other GTM events to segment the user base and enhance product interaction basis on behavioral triggers. - Product Growth Operations Setup: - Pioneered the implementation of a CRM setup (LSQ), focusing on two core metrics – lead to prospect creation rate and lead conversion rates.

Mumbai, Maharashtra, India

Nooble is a groundbreaking platform revolutionizing audio consumption and discovery, offering a fresh and innovative way for users to create and consume captivating content. With its cutting-edge approach, Nooble empowers individuals to immerse themselves in a new realm of audio experiences, unlocking a world of limitless possibilities.Responsibilities & Achievements :• User Behavior Research: Spearheaded user behavior research, defining key metrics and conducting in-depth analysis to drive data-driven product decisions. Leveraged insights from power users to validate hypotheses, resulting in a 25% increase in Stickiness (DAU/MAU) and a 30% surge in user satisfaction.• Design Prototype Research: Collaborated closely with the design team, strategizing and testing low-fidelity designs to expedite iteration cycles and align with user research outcomes. Delivered seamless design concepts, reducing iteration time by 20% and ensuring stakeholder satisfaction.• Product Conceptualization: Led product conceptualization efforts, identifying the Ideal Customer Profile (ICP), crafting a user-centric journey, and defining success metrics. Achieved a 15% increase in user satisfaction and a 10% rise in user adoption through the development of a customer-centric product roadmap.• Performance-Driven GTM (Go-to-Market): Pioneered a performance-driven go-to-market strategy, acquiring the first 30,000 beta users. Implemented data-backed tactics, resulting in a robust user base, 40% increase in user engagement, and 25% decrease in customer acquisition costs.

Mumbai, Maharashtra, India

New Delhi, Delhi, India

Outscal is an innovative ed-tech company revolutionizing career development in the game development and web3 industries. Through their personalized mentorship and robust placement assistance, they empower candidates to excel and thrive in their pursuit of success.Responsibilities:• Acquisition Channel Management: Oversaw the management of both paid and organic acquisition channels, optimizing campaigns and strategies to drive lead generation.• Funnel Optimization: Implemented data-driven approaches to optimize the top-to-bottom funnel, improving user flow and conversion rates at each stage.• Native Channel Exploration: Explored and initiated the utilization of native channels, identifying new opportunities for growth and engagement.• Collaboration for Organic WOM: Cultivated collaborations and partnerships to build an organic word-of-mouth presence, leveraging influential networks to amplify brand awareness.Achievements:• Led the efforts that resulted in an outstanding 100x increase in lead acquisition, expanding the program's reach and driving substantial business growth.• Successfully optimized the overall funnel by a remarkable 40%, improving conversion rates and enhancing the user journey.• Achieved a remarkable 50% increase in performance compared to other channels through the exploration and implementation of native channels, tapping into new audiences and diversifying acquisition strategies.• Through strategic collaborations, fostered an organic word-of-mouth presence, resulting in increased brand awareness and valuable referrals.

Coding Ninjas - Empowering the next generation of developers with industry-aligned skills and a vibrant community-driven learning experience.Responsibilities & Achievements:• Built an inbound channel through a community-first approach, resulting in a 45% increase in user final conversions through inbound leads.• Leveraged the active community to establish an in-house acquisition system, driving a significant 4x growth in community user acquisition.• Optimized the overall funnel by 100%, resulting in a notable increase of conversion rates and user engagement.• Executed dynamic and results-driven social media marketing campaigns, leading to a remarkable 75% increase in user engagement with initial product offering.