Oxford Bookstore is one of the flagship companies of Apeejay Surrendra Group having 30 bookstores and 7 Cha bar across country. As COO, I am heading this company and reporting to the promoter.Establishing corporate strategies for achievement of top line & bottom-line targets; driving ROI and exploring marketing avenues to build consumer preference.Devising new strategy for increasing corporate business and finding new segment for revenue increasing.New project roll out for enhancing top line & bottom line. Ensuring best customer service across all stores through a good loyalty program.

Company Brief: Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Reliance Communications is India's foremost and truly integrated telecommunications service provider. Super heading Circle (West Bengal, Bihar & Jharkhand) growth by increasing profitability & gross margin across revenue streams. Preparation of Business Plans in line with AOP for the circle considering each vertical and make strategy for operation team & franchisee to deliver by plan. Customer Acquisition Drive- Prepaid, Postpaid, FWP (Fixed Line), Net Connect etc across Retail & Corporate segment. Driving CSAT (Customer Satisfaction Survey led revenues) & retention vide surveys, CSAT Tools, SQA, Training, Churn Management etc. Organise effective camp activities across circle for new customer acquisition and promote social & school/ college centric activities. Ensuring revenue enhancement drive – Individuals, Corporate & SME, drive effective corporate relations & client servicing for corporate mobile, Video Conference clients & OLA clients.

Company Brief: With foray into footwear retailing since 1993 Khadim’s has scripted one of the biggest success stories in the footwear industry. It is among the top 3 national players in terms of organized footwear retailing with over 300 exclusive retail outlets across India. They have come in organized retail and opened three large Format stores (dept store containing Apparels, Home needs, Personal accessories, Grocery, FMCG, Cosmetics, Gold & Footwear).Reported directly to COO. Sought direct advice from the COO as well as MD on all key strategic decisions. Monitor inventories of 2 large retail formats Khadim’s Egaro in lifestyle format (around 47000 sq ft retail space) and one value format Khadim’s Khazana (around 30000 sq ft retail space, and teams of 25 functional heads (Operations, Buying & Merchandising, Visual Merchandising, Design & developments, Supply chain & finance) and 350 operations personnel. Reduced expenses in all large retails formats, including reduction in inventory costs with 47 crores T/O in 2007-08.Planning operating & selling costs for P&L and ROI working. Site selection & preparing report along with other parallel projects in the same area, SWOT analysis, Layout/ option plan. Coordination with retail consultant / architect for completion of projects.

Was supervising Western India Operation (Bigbazaar, Pantaloons and other formats) to achieve business goals, operating profits and cost efficiency.

Heading Complete Institutional Sale/ Corporate Sale of Pantaloon Retail - across country