- Leading ONVU Technologies and its subsidiary companies at India and SAARC. - As an experienced technologist and commercial leader, my role is to establish OnvuTechnologies as the market leader in businesses we operate in creating valuable video and data-led cutting-edge solutions thus enabling our partners and customers to make informed business decisions across the surveillance, education and retail sectors. - Established Oncam Brand as market leader in 360 degree technology in India by devising long term brand strategy and creating market awareness on Oncam's innovative solutions- Engaged in rolling out channel strategy including recruiting Channels, Channel retention & Management through executing Channel Partner Program. - Lead S Asia Team to define & achieve Annual Targets, Formulate Sales Strategies and work towards continuously gaining market Share- Worked with different internal and external stakeholders for smooth S Asia business operations- Play a pivotal role in creating target segment based solutions and acquiring loyal end customers through direct engagement - Added value proposition to Oncam 360 degree solution by continuously introducing the product innovations to end customers & consultants

- Devising and Implementing Strategy for a low market scenario with an aim to increasing Axis market share in North market , East and West markets.- Active participation of Axis as an OEM in major projects in North, East & West region- Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration.- Drive overall sales and ensure regional numbers are met. -Was honoured with Best Project Award for three consecutive year at Axis SAARC Region for my performance.- Helped Axis build their Enterprise business in India by driving channel management and A&E programs.- Established Axis as the market leader in IP CCTV category by achieving more than 300% year on year CAGR growth in a competitive market share scenario. - Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and; achieving project & run rate sales target. - Worked on creating a target segment based loyal set of end customers by direct engagement

Worked as Asst General Manager and Business Line Head of Electronic Security Solutions at Godrej Security Solutions ( 2010-2012)- Led the company to a leadership position in electronic security industry by building the business from very low market share- Instrumental in setting up the electronic security business for Godrej including strategic planning, strategic alliances, product management, working on business models and pricing strategies - Key Account Management :- Led the enterprise business from front by making Godrej the preferred System Integrator at major key accounts like IOCL, BPCL, AMU, Currency Note Press, NTPC, Railways etc - Ushered Godrej into a product company by introducing branded products in Enterprise segment of IP CCTV, IP Access Control, Fire alarm systems- Set up the System Integration network of SIs for Enterprise market- Set up the complete distributor/ retailer/ MTO network for Small office and Home Consumer market - Successfully forayed existing business into new product lines like Video Door Phone, Home CCTV and Intrusion alarm System. Responsibility included strategic planning, competition bench marking, pricing and product management.-Worked on product launches and brand management of products in new product lines