Digital Marketing Executive
CurrentDevelopment of 25 New Silicone Products at Ami PolymerLed the development of 25 new silicone products for Ami Polymer, taking charge of the entire process from finding the right vendors to negotiating terms, onboarding, and managing deliveries to ensure everything ran smoothly.SEO and Organic Growth (January - September)Worked on optimizing three websites for Ami Polymer: one informative and two e-commerce sites. My main focus was improving SEO to boost organic traffic and generate leads.On-page SEO: Improved website performance by optimizing page titles, meta descriptions, content, and images, and ensuring the site was mobile-friendly and fast.Off-page SEO: Built quality backlinks to increase the website's authority and improve its search engine rankings. As a result of these efforts, I helped generate a ₹10 lakh order within six months, purely through organic traffic. By continuing to optimize the site, we reached ₹62 lakh in total sales from January to September—without spending a single rupee on ads.Google Ads for International MarketingSuccessfully managed Google Ads campaigns for an informative website targeting international markets, focusing on maximizing reach and engagement. This involved:Campaign Strategy: Developing targeted ad campaigns tailored to specific regions and demographics to enhance brand visibility and drive qualified leads.Performance Tracking: Analyzing campaign performance metrics to optimize ad spend and improve conversion rates.Lead Generation: Implemented strategies within the campaigns to effectively generate leads, contributing to the overall sales funnel.Resulting Impact: These efforts increased brand awareness and drove additional traffic to the informative website.