In my role as a Strategic Partner Development Manager at Google, I lead commercial partnerships, business development, stakeholder management, and industry initiatives. I negotiate deals with news partners, develop strategic partnerships, engaged with C-suite executives, and lead industry events and research initiatives.

Strategic Thinking & Campaign Management: + Developed, executed and managed search advertising campaigns for the largest Travel clients in the UK, collaborating with UK Sales team throughout the sales cycle (planning, pitching, implementing, and optimizing). + Leveraged online measurement expertise and deep understanding of the UK marketing landscape (consumer trends, media channels, and ecosystems) to drive successful outcomes.Customer-centric Approach: + As a customer-centric professional, I consulted with clients to understand their business objectives, developed tailored solutions, and managed execution plans to achieve both client and pod revenue goals. Product Expertise and Mentorship: + Leveraging my deep product knowledge and Black Belt in Search Specialism, I mentored and coached several peers and Nooglers on the team.Cross-team Collaboration: + Partnered closely with cross-functional teams (Sales, Product, GMP, GTM) to co-deliver high-level pitches and lead growth and performance discussions. Performance and Revenue Driven: + Drove performance and revenue growth by leading growth discussions, managing execution plans, and winning awards for contributions to customer success (published over 15 global case studies).

Partner with the largest Travel advertisers across verticals such as Flights & Holiday Packages, Car rentals and Accommodations, in the UK region and ensure they are getting the most out of their Google Ads investment by providing Search advertising solutions that meet their business objectives

Product Leadership:+ Oversaw the entire feature development lifecycle for Livemint's web, mobile, and app properties. + Led the successful redesign of Mint iOS and Android apps, enhancing design, features, and performance. + Executed app marketing strategy, including in-house and app store optimization efforts. Strategic Direction:+ Defined and prioritized product roadmap in collaboration with key stakeholders. + Established and tracked key metrics for Livemint products, driving customer base growth. Innovation & Optimization:+ Revamped livemint.com with responsive design, increasing ad placements and site traffic. + Introduced new content sections (Tech, Budget 2017, Elections 2017), contributing to record-breaking traffic. + Pioneered innovative user experiences, like integrating Livemint news with Amazon Alexa and leading the Stock Markets microsite.+ Optimized content for mobile-friendly platforms (Google AMP, Facebook Instant Articles, UC Browser, Newsstand) Cross-Functional Collaboration & Analysis:+ Defined product specifications, designed user flows, and created detailed wireframes. + Collaborated with vendors, internal business, and IT teams to drive qualified traffic and achieve business goals. + Monitored site and app traffic using Google Analytics, ComScore, and developer console tools. + Conducted competitive and product analysis to identify strengths, weaknesses, user engagement, and traffic trends.

I led the entire feature development lifecycle for their web, mobile, and app properties. I spearheaded a successful redesign of the iOS and Android apps, defined the product roadmap, and introduced innovative features like Amazon Alexa integration and a dedicated Stock Markets microsite. I also optimized content for various platforms and collaborated with cross-functional teams to drive traffic and achieve business goals.

Marketing Strategy and Execution+ Led all aspects of marketing deliverables: research, strategic planning, execution, optimization, analysis, and reporting+ Successfully spearheaded 10+ digital campaigns exceeding Rs. 20 lacs in budget.+ Oversaw daily operations and provided innovative solutions to enhance team performance+ Feature Development: Oversaw the entire feature development lifecycle for Livemint's web, mobile, and app properties.Digital and Social Media Growth+ Conceptualized and executed strategic social media plans to achieve business objectives, including brand consideration, audience growth and engagement (including celebrity endorsements and videos)+ Boosted organic fan followership across Facebook (34%), Twitter (622%), and YouTube (638%).Vendor and Project Management+ Managed external agencies and partners, executing email campaigns.+ Provided comprehensive digital media solutions for 3 newly launched radio stations (Delhi, Mumbai, Chennai).+ Collaborated on internal branding, merchandising, OOH marketing, and print solutions.Content and Platform Innovation+ Ideated, managed agency relationships, wrote content, and tracked performance using tools like Facebook Insights and TweetDeck+ Expanded reach through new platforms (Dubsmash, SoundCloud, LinkedIn) for B2B and B2C promotions.+ Launched successful initiatives including a Superhero game, LIVE tweeting, and Facebook LIVE

Primary Qualitative Researcher+ Conducted in-depth interviews with Low Income Consumers (LICs) in the NCR region, including slums of Delhi and villages of Uttar Pradesh, to understand their financial behavior.+ Developed interview guidelines, identified target groups, and conducted one-on-one interviews.+ Analyzed qualitative data to uncover insights into LICs' financial expectations, perceptions of banks, media consumption, influencers, and apprehensions regarding loans and savings.

Key responsibilities in Quality Assurance included+ Conducting functionality and compatibility testing for NetApp's Data Ontap operating system with NFS and CIFS protocols+ Executing manual and automated testing, automating test cases, and verifying bug fixes.+ Collaborating on client requirement documentation, tracking team progress, allocating work, and onboarding new team members.