Heading Strategic Product Management & Marketing | Video Technology Evangelist | Growth Hacker- Product Management for managing & nurturing the entire lifecycle and innovating technology & collaboration products.- Planning and executing a marketing strategy for the organization, for the new and existing products and services. Realizing the ‘Atmanirbhar Bharat’ vision of the Nation by taking the Homegrown Products and Solutions to the Global Platform.- Developing content strategy aligned with short-term and long-term marketing objectives & collaborating with respective stakeholders to ensure brand consistency while creating a strong Brand Recall.- Exploring multiple channels for marketing including Influencers, Brand Ambassadors, Digital Print, and Social Media. Collaborating with Media Houses and PR Agencies for effective Product Positioning & Growth.

Program Development & Implementation of Public Health Projects (Virtual & Remote Care using Visual Collaboration Technology)- Implementation and Operationalization of one of its Kind, Tele-ICU during COVID crisis at remote locations of Vindhyachal (MP) and Korba (Chhattisgarh) for the Country’s largest Energy Conglomerate. The Centres were linked to the Central Command Centre (Emergency-ICU) at Advanced Critical Care Centre at Hyderabad through a Real-time Video Collaboration channel. These Centres were instrumental in stabilizing & managing the care of over 1000+ Employees & their family members were contracted with COVID. (Ref - https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/pt/covidwho-1200263)- Program Management for India’s largest Insurance Corporation for managing their Pre-Policy Medicals through a network of Diagnostic Centers across the country as one of their Medical Service Providers. Curation of South & South Central Geography for the project by managing the Diagnostic Centers and promoting medicals over Live Video for not only the NRIs but also domestic Policy Holders for ensuring business continuity despite COVID Lockdowns.

International Strategic Alliances with Service Providers (Telco, ISP, Cloud and Data Centre) –- Building relationships with International Telecom players for creating Joint business prepositions by assisting them to compete with OTT service challenges for their Enterprise Businesses.- Creating and nurturing a service driven business potential for various Telcos / ISP / OSP / Cloud Service Providers across the Globe.- Leverage PeopleLink / Service Provider cloud for offering Cloud based Collaboration services (UCaaS / VCaaS / PaaS) with Service Provider branding.- Strategizing Joint GTM for Service Providers / Telco / ISP for creating SaaS based Business avenues.- Promoting Video enablement for key business processes for the Companies / Institutions of different verticals.Managed Video Services- Managing & creating a mind share for the Video enabled multi-location Live Events with the benefits of Video conferencing and delivery of the feed to the masses by means of webcasting with two-way text Interaction option available.- Foraying into partnerships with Media and Event companies to work on joint business proposals.- Developing opportunities for organizations, Educational Institutes, Hospitality and Healthcare users to leverage the benefits of Live Events. - Helping companies to use the technology of Video collaboration for enhancing their Marketing & CSR efforts to reach out to the multiple remote locations.

Branding & Product Marketing - Managing the overall responsibility for developing the annual strategic marketing plan, Re-branding for the organisation; market research programs; marketing campaigns and control of the marketing budget. - Co-ordinate Joint Marketing Programs with PeopleLink Channel partners across the Globe, Product Launch Activities and Sales Promotions. - Leading the development of a comprehensive Partner Portal & its management, Partner Communications. - Managing the PR and Company Communication with the global media, Joint Press Releases etc.Managed Video Services - Managing & creating a mind share for the Video enabled multi-location Live Events with the benefits of Video conferencing and delivery of the feed to the masses by means of webcasting with two way text Interaction option available. - Foraying into partnerships with Media and Event companies to work on joint business proposals. - Developing opportunities for organizations, Educational Institutes, Hospitality and Healthcare users to leverage the benefits of Live Events. Product Management - Managing the complete product life cycle of our products from their inception to updates and subsequent announcing their end of life. - Define our Go-To-Market strategy for positioning our existing and upcoming product portfolio in line with the technological advancements and user expectations. - Conducting regular comprehensive training for partners and internal stakeholders to keep them updated with the latest technological advancements in the field of Video Collaboration and Unified Communication.

National Sales Management –• Managed the National sales funnel for video conferencing solution and enabled the teams to maximize their hit ratio, in turn ensuring achievement of the targeted revenues, profitability and market share for the Business category nationally.• Maintained & strengthened our alliances with global principals (Video Conferencing) like Cisco, Polycom , Avaya (Radvision), LifeSize, etc. • Defined our Go-To-Market strategy for positioning our existing product portfolio in the market and formed new partnerships by introducing technologically advanced solutions for driving up the business revenues.Product Management – .• Worked closely with BCG (Boston Consultancy Group) and Central Pricing Teams to develop Price Calculator as part of the Sales Kit for various Product lines to enable our Regional Sales team in making ready quotations.• Effectively maintained and managed the National Sales Funnel on CRM Module of SAP.Pre Sales Management –• Managed the techno commercial responses to the RFI / RFP released by the Customers.• Translated technical capabilities into benefits and communicated the value preposition of the products to the sales team.• Managed Brand / Product positioning and messaging based on the Customer requirement for offering a custom solution.Partner Management / Marketing – • Co-ordinated Joint Marketing Programs, Product Launch Activities, Sales Promotions, Partner Portal Management, Partner Communications & Product Marketing jointly with the OEM / Partner marketing teams.• Developed direct / channel sales plans and strategies for building/maintaining a robust direct / channel sales pipeline and moving key opportunities through the sales cycle.Training & Development – • Conducted frequent trainings jointly with the OEM partners for the regional teams to keep them updated with the latest technological advancements in the field of Video Collaboration and Unified Communication.

> Planning, Testing and Execution of various activities pertaining to IPL season IV league matches at Mumbai including conceptualization, designing, Real time ticketing, sales, management of spectator entry, seating & security etc. > Implementation of the latest technology in Real Time Ticketing for a sports event.> Management of over 80 outlets (Reliance Stores) in Mumbai for offering on demand IPL IV Passes.> Event Reconciliation with all the Stake holders including Bigtree Entertainment, Indiawin Sports Pvt. Ltd (Mumbai Indians) & Govt. of Maharashtra (Department of Taxation).