-Working with Top FMCG Brands to understand their business objectives and develop Disney+ Hotstar strategy in partnership with the Client, which will constitute building on insights, crafting media plans, ad strategy, creative and measurement recommendations-Closely work with internal and cross-functional teams to structure and execute operational and strategic initiatives - developing account plans, synthesizing market-related data-Collaborate with measurement teams to create… Show more -Working with Top FMCG Brands to understand their business objectives and develop Disney+ Hotstar strategy in partnership with the Client, which will constitute building on insights, crafting media plans, ad strategy, creative and measurement recommendations-Closely work with internal and cross-functional teams to structure and execute operational and strategic initiatives - developing account plans, synthesizing market-related data-Collaborate with measurement teams to create learning agendas to help clients measure the impact of advertising on Disney + Hotstar-Proactively Identify relevant trends and opportunities in order to craft business cases that help improve the client servicing-Collaborate with all cross-functional teams to act as a point of contact and deliver collected and consolidated information that prioritizes customer requests Show less

Roles & Responsibility• Handled Category P&L and Financial Planning- Sales, Transaction Value, Spend, Direct Costs, for the Computers portfolio including Laptops, Desktops & Monitors, Printers, Gaming and Cameras• Developed and executed Sales Plan based on consumer segment insights and marketplace competitive data including Demand Estimation, Sourcing, Portfolio Merchandising-Pricing Plan and Campaign Coordination• Co-ordinated with Marketing team to increase SKU conversion and… Show more Roles & Responsibility• Handled Category P&L and Financial Planning- Sales, Transaction Value, Spend, Direct Costs, for the Computers portfolio including Laptops, Desktops & Monitors, Printers, Gaming and Cameras• Developed and executed Sales Plan based on consumer segment insights and marketplace competitive data including Demand Estimation, Sourcing, Portfolio Merchandising-Pricing Plan and Campaign Coordination• Co-ordinated with Marketing team to increase SKU conversion and revenue metrics in a channel wise manner with the help of analytical insights from Omniture and SAS• End-to-end exclusive launch of White Labels in Laptops- Datamini, Penta, & Reach at different price bands identifying the need of the consumers.• Worked with Technology or contract vendor platforms to drive organizational level project to obtain new external (DataWeave) as well as internal tools (Multi Seller Product Listing) aimed at improving profitability, price monitoring and customer experience as well as engagement.• Improved the Contribution Margin for the category by 80%• Executed Brand tie-ups and strategic marketing promotions with leading brands to the tune of 1.1 Cr effecting a revenue increase of 50% YoY (2016-17)• Worked on Catalog Quality score project having direct impact on Search ability and Google Ads leading to increase in conversion of top SKUs by up to 0.2% Show less

Roles & Responsibility1. Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising-Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data 2. Work with Marketing team to create and execute promotion calendar.3. Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads4.Work with… Show more Roles & Responsibility1. Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising-Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data 2. Work with Marketing team to create and execute promotion calendar.3. Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads4.Work with Technology or contract vendor platforms to obtain new tools for effective merchandising and customer engagement5.Work with Catalog team to ensure catalog hygiene6.Work with analytics team to analyze category insights7.Work with campaign team to stream line campaign execution8.Work with customer support team to process and analyze consumer queries Show less

I optimized the campaign cost and reduced closure percentage from 55% to 31% by maintaining a balance between seller capacity and customer demand. I formalized the process to improve the conversion percentage from 4 to 8%. I have initiated measures like quality leads supply, profitable incentive plans,etc. for motivation of sellers

• Managed operations of Ice Cream Parlours in South Delhi• Handled BTL promotions for the Ice Cream Company• Explore new avenues for opening of new stores in South Delhi Area• Managed Franchisees according to the norms set by Parent company

• Member of Quality Management Team• I worked in the Operations Team of Slab and CSP Caster department for 24 months• I also handled the Production Planning, Scheduling and Logistics for the same department• I was part of the hot and cold commissioning team for the completion of the CSP Caster Project• I also contributed with three six sigma projects in the domain of Quality Management and Cost Saving