Responsible for building and managing user journey for various loan products on web and app- Cost optimisation and enhancing lead conversation by tweaking the user journey funnel- Coordinating with branch and customer support teams for understanding customer needs and conducting market research to identify unsaid customer needs to build and enhance the user journey- Benchmarking with competitors to understand the industry trends and explore new features and enhancements that is relevant to our users- Building GTM strategies using secondary research and opportunity sizing- Working on cost benefit analysis for vendor partnerships or in house dev confirmation- Creating wireframes to explain any new feature and getting business sign off- Writing user stories by coordinating with design, content, compliance, data, communications and IT to build the PRD and finalising the requirement- Working with IT to arrive at prioritizations and requirement timelines- Concluding if MVP is needed or full functionality to be build basis the business need and effort estimates- Conducting UAT and pre production testing to close out on bugs before go live- Closely monitoring the new implementations post production push using data dashboards to conclude if the implementation is working as expected

Part of Shriram Finance groupWorked as a part of mobile application team, building the ShiramOne super app- Building and optimising the core modules of the SuperApp- Working along with legal and compliance team for building app journeys that adhere to regulatory guidelines- Tracking and monitoring multiple Super App related modules for timely optimisations that results in better engagement and customer experience- Owning and driving digital two wheeler loan journey for both web and app- Coordinating with stakeholders across multiple verticals right from ideation to product delivery followed by product enhancements basis customer needs and data patterns

Responsible for strategizing and improving functionalities and UI/UX for the website and mobile app- Managing the product lifecycle management for the existing subscription product portfolio and new product development- Responsible for improving the engagement metrics and retention rate for the existing customers- Coordinating with business unit to understand the revenue drivers and plan to maximize the opportunity sizing

Part of Business credit cards team, catering to Self-employed customers predominantly from MSME background.- Understanding customer behavior and building customer personas. Evaluating the alternatives and market gap.- Building story board and analyzing customer pain points. Planning and execution of campaigns and other interventions at different customer touch points throughout the customer journey.- Personalising the interventions and product features according to customer personas using a data driven approach.- Framing the demand hypothesis and analyzing the data points. Interpreting the findings to find the right course of action.- Fetching data cube from SSAS and running multi dimensional analysis to find the impact of various independent variables on the dependent variable.- Identifying the right channels and right communications using AB testing to maximize campaign reach.- Using campaigns and cross sell to maximize spends and activation. Handling customer experience and campaign fulfilments.- Conducted a market research project (Voice of the customer) to find the various factors that impacts customer’s credit card usage.

Worked as a part of the Digital-COE team and completed two market research projects for their E Com website, NNNOW.- Market research project on product returns. The focus of the analysis was on finding different variables that has the maximum impact on product returns- Market research on NotificationsHere the focus was to analysis which type of notification works for a given customer segment. The second cut of this project was to identify what type of content did the customer segment want keeping type of notification as constant.

- Sourcing profiles based on the JD and conducting the preliminary interview and shortlisting the candidates. Scheduling the next level of interviews and maintaining the payrolls.- Resolving and managing any sort of complications and aiding in a smooth onboarding process.