Abhishek B Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Responsible for building and managing user journey for various loan products on web and app- Cost optimisation and enhancing lead conversation by tweaking the user journey funnel- Coordinating with branch and customer support teams for understanding customer needs and conducting market research to identify unsaid customer needs to build and enhance the user journey- Benchmarking with competitors to understand the industry trends and explore new features and enhancements that is relevant to our users- Building GTM strategies using secondary research and opportunity sizing- Working on cost benefit analysis for vendor partnerships or in house dev confirmation- Creating wireframes to explain any new feature and getting business sign off- Writing user stories by coordinating with design, content, compliance, data, communications and IT to build the PRD and finalising the requirement- Working with IT to arrive at prioritizations and requirement timelines- Concluding if MVP is needed or full functionality to be build basis the business need and effort estimates- Conducting UAT and pre production testing to close out on bugs before go live- Closely monitoring the new implementations post production push using data dashboards to conclude if the implementation is working as expected

Chennai, Tamil Nadu, India

Part of Shriram Finance groupWorked as a part of mobile application team, building the ShiramOne super app- Building and optimising the core modules of the SuperApp- Working along with legal and compliance team for building app journeys that adhere to regulatory guidelines- Tracking and monitoring multiple Super App related modules for timely optimisations that results in better engagement and customer experience- Owning and driving digital two wheeler loan journey for both web and app- Coordinating with stakeholders across multiple verticals right from ideation to product delivery followed by product enhancements basis customer needs and data patterns

Chennai, Tamil Nadu, India

Responsible for strategizing and improving functionalities and UI/UX for the website and mobile app- Managing the product lifecycle management for the existing subscription product portfolio and new product development- Responsible for improving the engagement metrics and retention rate for the existing customers- Coordinating with business unit to understand the revenue drivers and plan to maximize the opportunity sizing

Chennai, Tamil Nadu, India

Part of Business credit cards team, catering to Self-employed customers predominantly from MSME background.- Understanding customer behavior and building customer personas. Evaluating the alternatives and market gap.- Building story board and analyzing customer pain points. Planning and execution of campaigns and other interventions at different customer touch points throughout the customer journey.- Personalising the interventions and product features according to customer personas using a data driven approach.- Framing the demand hypothesis and analyzing the data points. Interpreting the findings to find the right course of action.- Fetching data cube from SSAS and running multi dimensional analysis to find the impact of various independent variables on the dependent variable.- Identifying the right channels and right communications using AB testing to maximize campaign reach.- Using campaigns and cross sell to maximize spends and activation. Handling customer experience and campaign fulfilments.- Conducted a market research project (Voice of the customer) to find the various factors that impacts customer’s credit card usage.

Chennai, Tamil Nadu

Worked as a part of the Digital-COE team and completed two market research projects for their E Com website, NNNOW.- Market research project on product returns. The focus of the analysis was on finding different variables that has the maximum impact on product returns- Market research on NotificationsHere the focus was to analysis which type of notification works for a given customer segment. The second cut of this project was to identify what type of content did the customer segment want keeping type of notification as constant.

Chennai, Tamil Nadu, India

- Sourcing profiles based on the JD and conducting the preliminary interview and shortlisting the candidates. Scheduling the next level of interviews and maintaining the payrolls.- Resolving and managing any sort of complications and aiding in a smooth onboarding process.

Pgdm, Business Administration And Management, General, 3.23/4

Activities and Societies: Member of Branding and Public relations committee Empirical study on Factors impacting adoption of EV.

Bachelor Of Engineering - Be, Mechanical Engineering

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