Abhishek Kanjilal Email and Phone Number

Futuretainment. Now

- Developed strategies that helped to grow company B2B sales- Expanded company operations from a single state to 9 states across Eastern India.- Amplified company turnover 90X and secured long-term mutually beneficial corporate partnerships, in 5 years.- Led the acquisition of Puma, Lotto, Adidas, Victorinox, Corelle, Panasonic and 12 national brands in products portfolio.- Negotiated partnership contracts with portfolio clients, service associates and vendors boosting the budget by 22%.- Supervised a team of 12 marketing and business development managers- Consulted portfolio clients in digital transformation of their procurement and promotion channels.- Developed promotional campaigns (market activation strategies) in trade for clients with budgets ranging from $5,000 to $12 million.- Expanded client base to over 1,500 across industries (including Fortune500 and Forbes India Super50 companies) and government departments with more than 50% returning clients through emphasis on trust relationship building & services maintenance

- On-boarded 35 grass-root NGOs, Oxfam India, AIESEC India, Global Hunt Foundation and Haworth India CSR for digital communications and campaign management.- Supervised internal-external communications and events teams of 6 members.- Expanded Youth Outreach program into Delhi University, Delhi School of Social Sciences, LBS School of Business Management, and St. Stephen’s College, India.  Helped penetrate $500,000 in key accounts with creative sales promotion campaigns and new business development in 8 months.- As Digital Campaigns Lead, developed proposal and strategies to win digital communication contracts for: #Take the Poo2Loo, in collaboration with UNICEF India (Execution) #UnManifesto, in collaboration with United Nations Population Fund (Planning & Execution) #CloseTheGap / #HealthForAll, in collaboration with Oxfam India (Planning & Execution)- #unManifesto was one of the most successful campaigns with an average organic reach of 447,060. Average engagement of 12.38% per post. Campaign page impression of 426,423 by 212,660 users on Facebook alone and extensive digital and print media coverage, during the 5 month tenure of the campaign.- Panelist at a national debate on: “Increasing the participation of women in Indian Politics” alongside the spokespersons for various national political parties of India and political activists.- Speaker and delegate at various conference and networking events, amplifying lead generation into the United Nations, The World Bank and celebrity activists.- Introduced immersive technologies as Augmented & Virtual Reality in digital communication services portfolio.

- Managed #MarchAgainstMonsanto digital campaign in India from the client side, MONSANTO, across all social platforms- Content writer for all communications via Facebook, Twitter & Instagram, addressing posts by campaigners and celebrity activists.

- Prepared case studies and documentation for program partner, Microsoft.- Prepared the Executive Council report March 2012 for NASSCOM Foundation.- Support to internal & external marketing communications- Direct interaction with beneficiaries for program impact survey.- Part of the brand strategy team with international partner, TechSoup Global.- Co-ordinated with the PR agencies on creative communicationsHighlights:- NASSCOM Foundation delegate and speaker at closed discussion forums of UNDP (India) and FICCI (India) in New Delhi, India.- One-on-One program assessment with industry leaders such Jerry Rao (Founder of Mphasis, now an HP company), Kiran Karnik (ex-President, NASSCOM) and the leadership team.