- Global Delivery lead (Analytics) for CPG, Industrials and Financial Services sectors- Expertise in creating tangible value for clients by delivering solutions such as Pricing & Promotions, Market Mix Modelling, Product Ranging rationalization, Category forecasting and other Econometric modelling- Guide and support pre-sales solutioning, proposal development

Engagement lead for multiple projects in CPG & Lifesciences sector- Marketing and customer analytics solution development for a leading UK based gaming company- Market Mix modelling for leading US based beverage company- Big Data Analytics CoE lead- Pre-sales solution development ownership

Leading multiple projects based on advanced analytics primarily in Retail domain. Examples:- Pricing & Promotions effectiveness analysis to help measure 'true' ROI from in-store promotions based on predictive modelling. The models also factors in the impact of latent factors such as cannibalization & pull forward- In-store space, product assortment & location changes effectiveness analysis - Customer basket data analysis to identify complements and substitutes products for effective cross-selling, up-selling and promotions strategy- SAS, R, SQL & Python being the primary analytics tools being used to deliver solutions in these areas- MicroStrategy & VBA based dashboard being the primary visualization tool

Data Scientist at Analytics & Data Management team within Enterprise Service group at HP.Key projects:- For a leading US based automotive company, understand the potential of telematics data; discover opportunities for value addition in fleet management; understand driver's behavior and build 'mobility profiles' which can be used to develop product features and services- In Healthcare sector, build an algorithm to help identify potential drug-adverse event relationshipBoth these projects involved Big Data Analysis hence tools such as Vertica & R were extensively used. Visualisation tools used were TIBCO Spotfire & R Shiny

Market Share and Sizing Lead for HP's LaserJets printing business in APJ.

-Lead Statistician in the Marketing Analytics Team @ Global Analytics-Team size of 3 analysts-Delivered multiple statistical models and forecasting projects supporting HP's printing business-Extensively analyzed worldwide printing usage data available to generate insights to a) understand usage behavior & trends by geography and customer segments b) Develop insights related to features effectivenss and gap c) Provide forecast to business for future planning-Developed an innovative Demand Forecasting approach to forecast consumables demand-Extensively worked on SAS to deliver insights in the above areas

Provide various analytics solutions for HP Laserjets business. Project manage laserjets supplies analytics team.

Provide various analytics solutions for HP Laserjets business.

-Part of Analytics Team - Responsible for providing analytical solutions such as attrition modeling, claims prediction model to various clients-Extensive Onsite exposure - Worked on client locations at Wall Street & Syracuse NY to deliver solutions in the area of Risk Management

- Was part of CSMM (Customer Satisfaction Measurement and Management) Team-Data analyst for research studies conducted by CSMM-Extensively analyzed survey data in studies related to customer satisfaction, employee satisfaction, Mystery and Quality audits-Did various automation in VBA to increase efficiency-Primarily worked on SPSS