I manage the internal and external marketing and communications of Home Instead Havant. I manage the promotion of recruitment ensuring that our messaging is strong and clear. I manage the promotion of client acquisition ensuring that again, our message and branding is strong and clear and that our company values and mission is the forefront of all our marketing, both in person, print and digital.Within my role I am tasked with creating and developing new and on-going relationships within our local community and with other businesses ensuring that we are continuously growing our brand awareness and our services. My job role includes the following responsibilities – Design and produce all Home Instead marketing material suitable for all platforms including digital and print. Develop both an internal and an external marketing and communications plan.Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging our network. Working to agreed targets for community touchpoints. Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community. Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public. Continually deliver a message that reflects our mission, vision and values and delivers our value proposition. Plan and coordinate a schedule of activity across social media platforms. Ensure digital content is engaging and kept up to date. Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.

In this role I managed multiple client’s social media accounts. I also managed the Social Media Assistants who worked on the accounts with me.I managed the process from start to finish which included meeting with the client, taking time to understand their business, goals and objectives. I then create the Social Media Strategy for the client in-line with their package.I then would present the strategy to the client for their approval. Once delivery began, I managed the creation of content for the client’s social media. This included overseeing the Social Media Assistants, creating content myself on Canva and ensuring posts are going out on the client’s social media platforms in line with their package. I managed the paid advertising for the client including growth, traffic and conversion ads as well as promoted posts. I regularly reported on the ads and optimize where necessary to ensure they are performing as expected. I managed all client communications including regular meetings and email communications.

Designing marketing and print materialScheduling Social Media PostsUpdating the company websiteCreating and updating internal marketingCreating and updating external marketingCommunicating with designers, printers and external contactsCommunicating with internals Creating and sending out weekly internal communication news letter

Scheduling Social Media PostsUpdating the company websiteCreating and updating internal marketingCreating and updating external marketingCommunicating with designers, printers and external contactsCommunicating with internals Creating and sending out weekly internal communication news letter

Updating Social MediaUpdating the Company WebsitesUpdating and creating posters for advertising Communicating with designers and printing suppliers