Product & User Experience Lead
CurrentLead product strategy and UX/UI for Cyberpuerta (B2C), Abasteo (B2B), and Base (ERP), aligning business goals with customer needs and trends.Conduct comprehensive industry analysis and identify market gaps to develop opportunities.Collaborate with cross-functional teams to drive seamless product development and prioritize based on data-driven insights.Oversee UX/UI strategy, ensuring cohesive branding across platforms and enhancing user engagement.Spearhead go-to-market strategies, optimizing product launches and aligning with marketing and sales objectives.