Aaron Bickart is the EVP/General Manager at OfferLogix, a leading provider of payment solutions for the automotive industry. He has over 30 years of successful experience in this dynamic and competitive field, where he has established himself as an industry-recognized senior leader and a technical innovator. He is responsible for the overall vision, strategy, and performance of the company, managing a $12.5M budget and a team of 28 internal and external resources.He is a business transformation leader, who in his first year at the helm, commanded a complete overhaul of the company's products, processes, and positioning, driving a significant revenue increase and overall expansion. He spearheads the development and execution of the business strategy, focusing on sales, marketing, operations, product development, social media, and customer relationship management. He is an accomplished partner and negotiator, who has cultivated productive relationships with top U.S. and Canadian corporations, such as Cox Automotive, JD Power, Lithia, Epsilon, and many others. He is passionate about delivering value to his clients and his team, and he is motivated by the challenges and opportunities of the automotive industry.