Drive market, Volume and value objectives through successful implementation of Trade Marketing, Channels investment plans & brand marketing strategies.Achieve sales objective by planning, developing and implementing trade promotion and field action plans. Creating healthy competition and transferring ownership from top management to middle management developing and implementing sales competition.Monitor, influence the use of system based reports for betterment of business and for the grooming of team.Ensure accurate sales forecasting across channels, Region, Towns and SKU based for analysis and support supply chain team for better planning and services. Develop a high potential sales team to grow the business and identify new market opportunities.

 Providing leadership and managing one of the biggest region of Continental Biscuits limited that contributes 29% of company volumes. Ensuring effective operations & leading > 40 distributors in 35 towns with 5 area managers, 21 Field officers and 100+ indirect distributor’s sales force. Formulating joint business plan with key customers, forecasting, implementing company policies, stock & credit management and ensuring positive distributor’s ROI Delivering & generating sales of Rs.2.2 Bn / annum with 10 top National & International brands. Responsible for primary & secondary sales targets through strategic channel & customers plans. Implementing, executing, monitoring & controlling trade marketing investments for general trade. Formulating & Executing Route to Market strategy for effective distribution / utilization of company resources. Enhancing team’s capability in the areas of sales operations & execution. Ensuring team’s evaluation and career enhancement plans.

 Led a team of 45 Territory & Area Managers nationally (Operations, Field Team & Activation) to devise and implement Local Modern Trade strategy that was pivotal in delivering growth (over 20% year on year) to ensure Rs 3 Billion per annum business for Unilever Pakistan  Heading all negotiations with Key Customers to ensure Company objectives through vigorous focus on Volume Delivery, Brand / SKU Mix Management & Dominant visibility at POP level. Responsible for the team’s development and learning needs to ensure talent retention and effective pipeline management for business sustainability. Responsible for developing & executing complete customer strategy & customer business plan.  Single point of contact for managing and developing relationship with Utility Store Corporation and Canteen Store Department.  Leading a team of > 12 direct repoteese AKAM & Operation manager to collaborate jointly with customer to develop Business Targets that are then achieved through planning, monitoring and monthly / quarterly reviews  Ownership and management of customer’s profitability by leading supply chain efficiency projects, category management initiatives and in-store operations. Responsible for primary & secondary sales targets through strategic customers business plans. Implementing, executing, monitoring & controlling customer marketing investments plans.

sales executive for Sind & Baluchistan