Smart Technology, Smarter People and a Pragmatic Approach that will transform your business. With over 15 years of experience in strategic, data-driven Marketing with a specialization in Digital Marketing, Algorithm is a data-driven partner that will elevate your business using all the latest Digital Marketing strategies, custom made for your business needs. We offer Pay Per Click (PPC), Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Analytics, WordPress Web Development and Design and more. Google alone, has over a billion searches per month, will your prospects find you online?

• Development and implementation of a completely rebrand with new corporate brand guide• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations• Guiding the day-to-day activities of the marketing team.• Ensuring that the marketing objectives are implemented by the marketing team.• Work closely with product management team to define marketing materials and programs.• Manage social media presence and direct programs to improve social media reputation and recognition.• Developing and delivering marketing and communications strategies for the organization.• Undertake continuous analysis of competitive environment and consumer trends

● Lead marketing effectiveness by identifying short-term and long-term issues that need to be addressed● Provide feedback and information to leadership recommending options and courses of action to address as well as priority● Develop and execute marketing plan to increase market share as well as manage promotional support with Sales and other key players● Achieve marketing department operational requirements by scheduling and assigning employees as well as following up on work results● Provide counseling or discipline to employees when necessary to maintain marketing results● Prepare annual budget, maintain expenditures, analyze variances and initiate corrective actions to achieve financial objectives. ● Manage all domestic and international digital marketing strategy as well as day to day e-marketing operations● Aggressively grow the company’s digital marketing reach through the integration of search engine optimization, pay per click, social, e-mail, and content marketing● Align with sales and product management leadership to drive product family branding, lead generation and achieve sales goals

Leads all activities related to website, e-mail, SEO, PPC, Social Media and Customer Care Center to promote and sell products and services, generate leads, build brand awareness and provide Customer support for Life Sciences products and services. • Develop and execute strategies to increase the volume and value of traffic to the STERIS Life Sciences website and Customer Care Center (on-line store). This includes development and execution of search engine optimization (SEO) objectives, management of a segmented Life Sciences database of email addresses and opt-in subscribers, and providing leadership and direction to cross-functional teams for Life Science’s web site/page development and enhancement, with the goal of increasing site visits and improving the use experience. • Track metrics and measurements of web statistics, downloads, sales leads, product inquiries, transactions and revenue. Observe and analyze trends and work to optimize site, search, advertising, user experience, and campaigns. • Manage pay-per-click (PPC), banner and other on-line advertising campaigns and creates strategies to increase response rates, click-throughs and other objectives to maximize ROI from ad dollars. • Develop, execute and manage e-mail campaigns to support product line and program initiatives. Manage the creation, testing, scheduling and analysis of campaigns and initiates strategies for improvement. • Act as project manager by directing project resources and maintaining continuous communication with key stakeholders and developers throughout lifecycle to ensure final product meets requirements and expected outcomes.

• Won 2012 Fleetmatics Marketer of the Year award for breaking the record for number of units generated from a single lead source in the history of the company• Drove 43% of inbound lead generation, 45% of sit volume, and 42% of unit sales through digital strategy• 2013 grew unit production 30% year to date compared to 2012• Oversee and execute all domestic and international paid search and organic efforts• Manage web properties both internationally and domestically• Responsible for analyzing Salesforce.com, Google Analytics and Google Adwords to report metrics and KPIs to executive team• Launch brand awareness campaigns in new media including but not limited to YouTube, Pandora, Facebook, Linkedin, Remarketing and Google display network• Collaborate with Field Marketing team to strategize geo-targeted Adwords campaigns• Manage growing Paid and Owned Media Team to drive results in a very metrics driven company• Work closely with Google representatives to obtain market data and gain insight about industry and current markets and strategize accordingly• Work with Eloqua for lead nurturing, scoring and data cleansing• Oversee 8 websites including international sites• Manage $5 million global paid search annual spend• Responsible for $7 million web marketing budget• Work closely with European and Australian Marketing team and other international teams to tailor international strategy• Drive strategy for conversion optimization efforts and report results• Liaison to Sales VPs to build strategy or correct issues with regard to inbound leads in all cost centers• Develop and execute web and email campaigns to support sales, marketing and new product release initiatives.• Develop and maintain a marketing automation program with nurturing and DRIP characteristics.• Serve as the art director/lead graphic designer for all SageQuest communications.

* Designs websites, promotional landing pages and banner advertising* Designs, codes and tests HTML email templates in support of online marketing efforts* Executes brand guidelines and established style guides in support of all online marketing efforts* Utilizes the most efficient and applicable methods and technologies to bring high-level concepts and ideas to fruition* Integrates video, flash, animation, still images, text and audio into the graphical design of Web pages and landing pages* Stays aware of any industry-wide changes in design philosophy and new tools and technologies being used for Web design* Utilizes various graphical software tools and technologies to transform graphical concepts into specific Web pages* Works with existing Content Management System (CMS) for website edits, document postings and other updates and changes* Ensures that all design elements, templates and finished solutions work within a variety of browser types and screen settings along with the constraints set by development and design* Earns the team status as a trusted partner that works collaboratively and constructively with all stakeholders to achieve goals; be one of the best examples of Hyland s one team spirit

My job is to utilize and implement best practices of Search Engine Optimization to better market clients by increasing conversion rates and visitors, lower bounce rates and create a satisfactory user experience which in turn will lead to repeat visitors. I was also selected to be part of a team to help teach optimal conversion techniques.

Responsible for accounts payable tasks including but not limited to processing expense reports, vendor invoices, courrier invoices as well as accounts receivable tasks including soft costs and bill payment documentation.

Summer intern assisting the Facilities Management Department on projects involving asset management. Also performed clerical tasks for the Marketing Department and Central Files Department, ensuring confidentiality, timeliness and accuracy.