Abigail Ball Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Founded in 2015 on the belief great design is the fastest way to a low-carbon planet. Tala has since become a leading light in design-led, sustainable lighting.Responsibilities:Develop and execute a comprehensive cross-channel Trade Marketing strategy aligned with company goals targeting Retail, Contract/Commercial and Partnership channelsEnd-to-end management of Trade Marketing initiatives, including digital and in-person activations to support Sales Team lead generationEnsure timely and budget-conscious execution of key trade events and initiatives globally - such as ICFF in NY, Milan Design Week, London Design Festival and LiGHT23Measure campaign success using KPIs and make data-driven improvementsSupport the opening/launch of the London Flagship Showroom and drive monthly activationsCollaborate with Digital Designer for twice yearly B2B catalogue updates, sourcing sustainable printing methods, and international distributionCollaborate with cross-functional teams and senior stakeholders for consistent brand representation, acting as a ‘Brand Guardian’ Create and provide sales collateral and tools for the sales team and B2B customersIdentify and cultivate partnerships with brands that share similar valuesManage consistent email campaigns to 45k B2B contacts and amplify marketing activitiesSupport Tier 1 Retail partners with co-marketing investments with data-driven outcomes supporting B2B targets Police online and offline retail partner visual merchandising alignment with brand guidelinesAid in lead magnet strategies driving new customers to Tala ProfessionalsOptimise customer journeys and funnels by addressing pain pointsMonitor industry trends and competitor activities for innovation making key call-outs to support cross-functional team decisions

London, United Kingdom

Foster + Partners is the largest architecture practice in the UK, known for its innovative, award winning, sustainable, and contemporary designs. I sat in the Marketing team integrated within the London based Comms team servicing 14 offices globally. Responsibilities:Ensuring the website was continuously refreshed with content using Umbraco. Liaising with external web devs to launch new website projects and bug testing these, keeping the running of the website smooth ensuring a clean UX.Publishing press releases to the website, followed by social posts linked back to the website driving traffic. Followed email newsletter to 7000+ subscribers and press.Social media management - creating engaging content to publish to our platforms with a combined cross channel audience of 1 million followers.Designing interactive analytical reports using GDS, GA and Keyword manager clients such as Accuranker - sent out monthly to the practice’s senior stakeholders.Organising a variety of events including publication launches and Open House weekend - an open office experience with interactive workshops for 4000+ visitors. Producing printed and digital brochures for prospective clients using InDesign, selecting projects recommend based on my knowledge of 400+ projects - creating printed 60-300+ page books often within a 24 hour turnaround. International stakeholder management e.g. coordinating Chinese translators to aid in production of bilingual Marketing collateral. Achievements:Reigniting the Women’s Forum striving to promote and advance the contribution of women at the practice. I was an active committee member growing the WF to over 120, launching development opportunities and hosting talks with guest speakers. Leading the curation of ‘Origins’ a Foster + Partners cookbook containing over 100 recipes collected from staff internationally. The sales from 500 raised £10k for charity.

London, United Kingdom

RLF is a construction cost management consultancy. I directly assisted the Marketing Manager, based in the London office servicing five UK offices. Responsibilities:Designing branded brochures and capability documents, PowerPoint presentations, event invitations and business cards. Sending out regular email marketing campaigns using Dotmailer.Managing website updates using WordPress - posting news and blog content and keeping project profiles up to date.Optimising SEO and creating Google Analytics and financial data reports.Organising the social media calendar for all channels, planning and posting daily content and observing and reporting on the analytics. Social and events manager organising monthly company wide events.

Designing a range of marketing materials including brochures and business cards whilst also managing social media channels. Returning to JCL to assist with the brand launch at Decorex International 2017. I worked the 4 show days meeting and speaking with trade customers and fellow designers explaining the design process and business practice.I wired and built the lights into the show stand and put up signage I had designed and laser-cut and helped to dismantle entirely when the show was over.

Brunel University London

In collaboration with Plumen, the creators of the 001 decorative light blub, I was chosen to design a state of the art light for my major project. Inspired by Plumen’s futuristic design style using 3D printing technology and smart materials.When the light is turned on an organic transformation begins to occur, utilising the lost heat from the 001 CFL lamp. The colour change flares up the 3D printed geometric structure, designed to fit modularly with no fittings using gravity to Plumen’s existing light fitting acting as a large fractal heat sink, changing the black surface to a vibrant colour spectrum. This effect is achieved through the application of liquid crystal ink to the surface of the black ABS 3D printed part, changing as the surface temperature moves between 22 and 30 degrees Celsius.

Henley-On-Thames, Oxfordshire, United Kingdom

JCL Studio are high-end bespoke lighting designers, experimenting with light, materials, and technology, pushing the boundaries of conventional illumination unconstrained by scale or form. I was included within every stage of the design process, assembling lighting by hand in the workshop, attending client and design meetings through to on-site installations. I interacted with clients at a high level within retail, hospitality and private sectors, working for clients including Burberry, Spears + Major, Four Seasons, The Savoy, and Mathmos as well as private clients. I played a big role in the company rebrand creating marketing materials to reflect the company style. One of my main responsibilities was bringing to life designs from our team meetings, creating 3D models in Solidworks and rendering them using Keyshot, portraying the light effect and surface finish. From the digital models, I would generate accurate part drawings to hand over to local glass and metal machinists. We developed a collection of lighting where I was the sole creator of the ‘Clemente’ Pendant, taking it from initial design stages, through to manufacture and in-house assembly (pictured below).One of my proudest moments at JCL was designing and building by hand a minimalist kitchen light which I installed into Highgate House later featured on Grand Designs in their RIBA House of the Year Award 2017.

Staffordshire

Ceramic ‘Paint a Pot’ studio and traditional pottery studio.

Stafford