Abigail Baxter Email & Phone Number

New York, NY, US

New York, New York, United States

Airship helps brands master mobile-first customer experiences to build lasting relationships and accelerate business growth. Since 2009, Airship has enabled thousands of the world’s leading brands to be at the forefront of the customer experience revolution with industry-first support for push notifications, in-app messages and mobile wallet boarding.

New York

• Spearhead content and communications strategies for corporate, product and research announcements
• Own blog content strategy and production to drive demand generation efforts and support customers throughout the buying journey
• Partner with customers to develop high-impact case studies; facilitate associated content, including blog posts, website videos, and social media content
• Develop targeted questionnaires for attitudinal and behavioral research; analyze and summarize data in digestible short and long form product marketing content
• Manage social media content and strategy across LinkedIn, Facebook, Instagram and Twitter
• Implement an SEO strategy grounded in brand and product messaging to drive organic website content

Cambridge, Massachusetts, United States

Cambridge, Massachusetts, United States

• Spearheaded media strategy and execution for corporate, product and partnership announcements; secured interviews and placements featuring executives and products prominently
• Ghostwrote and placed executive bylines in business, tech and trade publications
• Produced coverage reports for executive team, highlighting relevant industry news and media wins
• Developed relevant thought leadership angles and activations to advance industry conversations
• Drafted award submissions and speaking abstracts to increase brand, product and executive visibility
• Managed day-to-day teamwork and review all client deliverables, providing guidance for junior team members

Cambridge, Massachusetts, United States

• Develop and execute media strategy for corporate, product, and partnership announcements, as well as proactive pitching and thought leadership eorts
• Coordinate with client customers, partners and users to craft end-to-end stories and deep dives into specic business sectors
• Guide executives in developing thought leadership angles and preparing for media interviews
• Ghostwrite bylines and LinkedIn posts for senior executives in line with key business goals
• Draft press releases and blog posts for news announcements, highlighting company dierentiators and momentum

Greater Boston Area

• Developed ongoing relationships with relevant media contacts pitch business and thought leadership storylines
• Secured targeted media interviews, article inclusion, and features aligned with key business goals
• Drafted award submissions and speaking abstracts to increase brand and product visibility

Greater Boston Area

• Created and maintained media lists for proactive outreach and announcements
• Performed media audits and competitor research to inform team e fforts, and develop di fferentiated media angles
• Managed day-to-day administrative tasks, including drafting call agendas and managing meeting schedules

Schenectady, NY

• Advised students on methods to develop and strengthen professional documents, including resumes and cover letters
• Collaborated with fellow staff members to devise, improve, and troubleshoot advising strategies based on student needs
• Edited, proofread, and reformatted career education resources and handouts to increase student engagement
• Supported staff in planning, organizing, and implementing campus recruiting programs

Schenectady, NY

• Developed strategies with students for editing written work across all disciplines and departments
• Consulted with students one-on-one to revise and refine communication of ideas or arguments to a given audience
• Facilitated development of student writing projects by providing guidance in brainstorming, organization, tone, and clarity

Greater New York City Area

• Implemented SEO best practices, such as promoting reviews, to enhance online presence of titles
• Performed market research for editors, including competitive titles and potential influencers, on forthcoming titles
• Advised Editorial department on suitability of manuscripts based on editorial quality, market trends, and author platform
• Proofread typeset pages of titles in order to ensure consistency and accuracy

Greater New York City Area

• Developed keyword lists for titles using Google Trends and promoted them through ONIX to increase optimal search discoverability on Amazon
• Designed promotional posts for titles on Facebook, Twitter, and Instagram to strengthen and expand reader engagement
• Created, updated, and maintained digital content for company's WordPress website
• Managed domestic and international mailings for Publicity and Editorial departments

Hudson, NY

• Collected and organized data for forthcoming titles in Excel templates to facilitate data sharing within the company
• Managed company bookstore, engaging customers in conversation about products and making suitable recommendations
• Evaluated book proposals and provided editors with key selling points, areas of improvement, and competitive analysis, to determine potential marketability and alignment of titles with company brand

Hudson, NY

• Performed research and reporting on stories for both print and digital editors
• Provided status updates on different sections of the publication during weekly meetings with the editorial team
• Promoted editorial content on social media sites to increase visibility and online traffic
• Processed orders and returns, and supervised online customer service to maintain e-commerce website

Bachelor Of Arts - Ba, English And Classics, 3.90

Activities and Societies: Union College Honors Scholars Program, Eta Sigma Phi Classics Honor Society, Sigma Tau Delta English Honor.

Classics And Classical Languages, Literatures, And Linguistics