Abigail Brummel Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

Lead Graphic Designer responsible for designing and developing creative graphic solutions for three internal brands: The Murder Mystery Company, The Princess Party Company, and Camp Dragon Online.Collaborate with the CEO and cross-functional teams to establish design needs and project scope, ensuring alignment with marketing strategies and branding standards.Create and execute email marketing campaigns for a database of 200,000+ subscribers, achieving a 200% increase in open rates within six months through strategic graphic design and copywriting. Oversee the production and design of print materials for promotional events, ensuringhigh-quality print integrity and compliance with branding standards.Coordinate and plan photo and video shoots with freelance photographers, managing all aspects of the production process.Analyze and report on campaign performance, using data-driven insights to refine strategies and improve engagement.

Holland, Michigan, United States

Design and develop custom marketing materials for diverse clients across the West Michigan area, specializing in brewing, distilling, and acting industries.Utilize Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Lightroom, After Effects) to create visually compelling graphics, brochures, and advertisements.Consult with clients to determine project scope, design needs, and branding guidelines, delivering solutions that align with customer goals and budgets.Manage project timelines and client expectations, ensuring on-time delivery and customer satisfaction.

Kalamazoo, Michigan, United States

Developed and implemented a digital marketing strategy for a non-profit organization focused on promoting musical literacy in Kalamazoo, MI.Managed content creation for seven social media channels (Facebook, Instagram, Twitter, Email, YouTube, Reddit, TikTok, and The Gilmore’s blog), increasing audience engagement and brand visibility.Coordinated and managed $1,000+ monthly digital advertising campaigns on Facebook and Instagram, optimizing performance and reach.Created video assets for live stream concerts and managed online patron experiences during events, ensuring seamless communication and support.Collaborated with artists and artist management to fulfill marketing requests, delivering tailored content that aligned with organizational goals.

Worked under Creative Director and Art Director to create content, both visually and written, for clients throughout the West Michigan area. Utilized Photoshop, Illustrator, and InDesign to create advertisements, social media content, newsletters, and much more. Maintained the social media pages of several business throughout the West Michigan Area, as well as the Navigate Works Facebook Page.Learned about crafting marketing campaigns, creating effective messaging, and working with team members.

Worked closely with the Creative Director and Art Director to create cohesive print and digital marketing materials for clients in various industries throughout West Michigan.Designed advertisements, social media content, newsletters, and blog posts using Photoshop, Illustrator, and InDesign, contributing to successful marketing campaigns.Assisted in crafting meaningful messaging and visual content that increased clients' sales and brand recognition.Maintained consistency in marketing messages across all platforms, ensuring adherence to branding standards.

Holland, Michigan

Worked under the leadership of Executive Director to create meaningful messaging across all Big Read Lakeshore and Little Read Lakeshore social media platforms. Managed the performance of two interns and assigned them tasks to expand their abilities.Learned more about maintaining a consistent social media presence, working for a non-profit organization, and working within an already-established brand.

Holland, Michigan, United States

Owned and operated small business selling headbands, scrunchies, and hair scarves on both Etsy and two stores in downtown Holland, Michigan. Learned about financial management, branding, product design, and order fulfillment.

Holland, Michigan

Worked under Communications and Development Manager to create social media posts and schedule social media accounts, take photos of events to increase library, and develop strategies to increase membership to the museum. Learned about social media best practices and increased knowledge of photo editing software, Lightroom.

Holland, Michigan, United States

Teaching assisted Basic Design course by helping students through learning how to use the Adobe Creative Suite, critiquing assignments, and inputting grades into Moodle software.

Holland, Mi

Worked in residential hall and cottage to create a welcoming atmosphere for all students. Managed hallway of 25 residents and accounted for their needs, both mentally and physically. Learned about creating work/life balance and gaining trust of peers while maintaining role of leadership.

Worked under graphic designers to create marketing materials, both print and digital, for Hope College campus community. Utilized Photoshop, Illustrator, and InDesign to create posters, flyers, social media content, and programs for events. Learned how to collaborate with other designers and work in an open-office atmosphere.

Holland, Michigan

Worked under the owner of the store to create sewn products for the store, update the website, and accommodate customers' wishes. Learned about developing products that follow trends, managing a store front in a busy downtown area, and crafting a website that fulfills business’ needs.