Act as a direct liaison with the client and ensure that each project and initiative meet the necessary requirements and quality, as well as report the profit margins achieved. Provide strategic commercial vision in project management so as to achieve the expected results. Technology and Consumer Clients: Hisense, Nikon- Perform sell in and sell out analysis of different customers for the creation of aligned trade strategies.- Follow up on the development of the marketing plan… Show more Act as a direct liaison with the client and ensure that each project and initiative meet the necessary requirements and quality, as well as report the profit margins achieved. Provide strategic commercial vision in project management so as to achieve the expected results. Technology and Consumer Clients: Hisense, Nikon- Perform sell in and sell out analysis of different customers for the creation of aligned trade strategies.- Follow up on the development of the marketing plan with internal and external customers, continuously reporting on the fulfillment of objectives, in order to correct deviations.- Participate in the development of initiatives and ensure compliance with business plans defined with internal customers to drive strategic products at POS (Point of Sale).- Collaborate in the design of activities and promotions with internal and external company customers in order to improve product rotation at the POS.- Follow up on the indicators defined to measure the effectiveness of POS initiatives, in accordance with the objectives of each project.- Collaborate with sales and marketing teams for planning, budgeting, production and implementation of all POS activities.- Work with Top Managers for the implementation of impulse or product communication in POS.- Ensure that product benefits and brand values are properly communicated to the POS.+ Increase in the agency's client portfolio, adding 4 major brands with an annual revenue of $200 million pesos from 2013 to 2021. Show less

Responsible for implementation and execution of pricing, marketing and promotion strategies through a tactical team and field staff.Technology and Consumer Clients: Bose, Nikon, Scribe, Carter’s, Johnson & Johnson, Alen, Tramontina, General Mills, Redbull, Marian, Latamel, E.L.F.- Responsible for creating portfolio proposal by channel / customer. Display, planograms, relationship with retail category department to train on new products, assortment.- Design the perfect store by… Show more Responsible for implementation and execution of pricing, marketing and promotion strategies through a tactical team and field staff.Technology and Consumer Clients: Bose, Nikon, Scribe, Carter’s, Johnson & Johnson, Alen, Tramontina, General Mills, Redbull, Marian, Latamel, E.L.F.- Responsible for creating portfolio proposal by channel / customer. Display, planograms, relationship with retail category department to train on new products, assortment.- Design the perfect store by cluster, visibility, including the design and strategy of POP material by channel.- Support the sales team in developing sales for key customers: campaigns, promotion analysis and activations.- Analyze product performance in channels/customers. Manage NPD reports.- Responsible for the training of new products (POS report, perfect store) to external repositors to ensure perfect execution.- Responsible for carrying out company events.- Manage budget for POP material, promotions.+ Increased market share for the Marian brand from 4% to 13% in modern channel for 2017-2018, which represented gross annual revenue of more than $300 million pesos. Show less

In charge of planning and executing consumer-focused strategies to increase sales and market share, as well as identifying and taking advantage of business opportunities within the channel.- Develop strategies, analysis and development of Sell Out - ATL (Above the Line) and BTL (Bellow the Line) activations.- Manage the promoters' staff of the category.- Manage and control financial, material and human resources by establishing KPIs (Key Performance Indicators), investment and… Show more In charge of planning and executing consumer-focused strategies to increase sales and market share, as well as identifying and taking advantage of business opportunities within the channel.- Develop strategies, analysis and development of Sell Out - ATL (Above the Line) and BTL (Bellow the Line) activations.- Manage the promoters' staff of the category.- Manage and control financial, material and human resources by establishing KPIs (Key Performance Indicators), investment and return on investment.- Develop, manage, ensure and follow up the correct implementation of POS strategies.- Responsible for the development and implementation of strategies and plans for each channel/customer, and the execution, launching, planning and development of the marketing and sales plan for products based on a thorough knowledge of consumers and product. These strategies and plans encompass: visibility, availability, pricing, promotion, and communication elements.- Prepare reports and perform inventory and market share analysis.- Price Mapping: by brand, category, model, channel and price band to build an adequate price strategy.- Clustering, i.e., identifying, within the universe of points of sale or contact, those that are suitable for a profitable allocation of resources.+ Positioning Nikon as the # 1 brand in Share from 2013 to 2018 within the allocation with coverage. Show less

Responsible for the prospecting of new clients and monitoring of current ones; participation in events or exhibitions through stands or corporate sets; and monitoring of the registration procedure, design, production, assembly, disassembly and collection of stands.

Responsible for the operational and administrative management for the coordination of the accounts of more than 500 promoters and 80 superiors at the national level; and the execution of plans, reports and management of activities in POS. - Generation and payment of payroll and bonuses by KPI of the staff of promoters. - Analysis and qualitative and quantitative studies. - Monitoring and evaluation of field staff activities.