Abby Nelson Email & Phone Number

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania

Created and implemented communication strategy guide to align on WCN’s target audience, brand voice, and social media approach.Developed a social media strategy guide for WCN’s resale clothing shop to reach the target audience with the appropriate look and voice.Designed and wrote event branding, invitations, and day-of print materials for various partner events to create a professional, purposeful and unified look.Rebuilt Pittsburgh Essential Speakers website to provide… Show more Created and implemented communication strategy guide to align on WCN’s target audience, brand voice, and social media approach.Developed a social media strategy guide for WCN’s resale clothing shop to reach the target audience with the appropriate look and voice.Designed and wrote event branding, invitations, and day-of print materials for various partner events to create a professional, purposeful and unified look.Rebuilt Pittsburgh Essential Speakers website to provide users with access to course curriculum through an annual subscription service. Show less

Compiled and distributed weekly reporting for organic channels to cross-functional teams to highlight successes and identity opportunities for improvements.Created, planned, and maintained a content calendar for all organic social media channels.Procured social media content including agency assets, photography, video, and copy points for execution.Measured and evaluated the performance of previous posts to inform the prioritization of future posts.Developed and… Show more Compiled and distributed weekly reporting for organic channels to cross-functional teams to highlight successes and identity opportunities for improvements.Created, planned, and maintained a content calendar for all organic social media channels.Procured social media content including agency assets, photography, video, and copy points for execution.Measured and evaluated the performance of previous posts to inform the prioritization of future posts.Developed and proposed social media strategy guide for new DSG brand channels.Collaborated with media agency to develop and approve various paid ad campaigns for vendor partners. Show less

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pa

Managed product page content for several hundred items within the highly visible Golf Apparel category on DicksSportingGoods.com to drive customer interest and increase sales activity.Implemented strategies to drive traffic to key products and brands based on cross-functional alignment with Site Merchandising, Marketing, and Buying teams.Managed deadlines and communication with key stakeholders to organize model shoots, obtain apparel samples and ensure timely delivery of assets… Show more Managed product page content for several hundred items within the highly visible Golf Apparel category on DicksSportingGoods.com to drive customer interest and increase sales activity.Implemented strategies to drive traffic to key products and brands based on cross-functional alignment with Site Merchandising, Marketing, and Buying teams.Managed deadlines and communication with key stakeholders to organize model shoots, obtain apparel samples and ensure timely delivery of assets from vendors.Increased year-over-year Golf Apparel holiday revenue by 12.5% in 2018.Ensured optimal representation of products on site by evaluating HTML format, imagery and video content and executing changes where appropriate. Show less

United States

Curated content for Facebook and Instagram platforms to engage, educate, and build relationships with the audience and drive support for the cause of AKB. Strategically scheduled social media posts to reach the target audience at the most effective hours of the day.Collaborated with internal partners to obtain imagery, edit video content, and develop campaign ideas. Brainstormed and implemented campaigns to engage the audience and tell the AKB story in a more engaging… Show more Curated content for Facebook and Instagram platforms to engage, educate, and build relationships with the audience and drive support for the cause of AKB. Strategically scheduled social media posts to reach the target audience at the most effective hours of the day.Collaborated with internal partners to obtain imagery, edit video content, and develop campaign ideas. Brainstormed and implemented campaigns to engage the audience and tell the AKB story in a more engaging and interactive way. Developed a visually consistent theme on the Instagram grid to align with the personality and voice of the organization. Show less

New York, New York

Designed visual content for HFNY Instagram, Facebook, and Twitter platforms.Re-strategized the Instagram presence to increase audience engagement.Profiled millennial givers to understand how HFNY can attract long-term donors from this age group through better messaging and design. Wrote blog posts for the website to drive interest in the work of HFNY and inform donors.

Bachelor Of Arts (B.A.), Communication Studies

Activities and Societies: Young Life, Collegian Writer, Lamda Pi Eta Writer for student newspaper, YoungLife leader, two time Deans List.

Education record