Abbey Deak Email & Phone Number

Created organic search strategies for enterprise B2C clients in the insurance and medical health space (YMYL) by identifying the client and consumer needs and prioritizing top opportunities to identify areas for growthMonitored the competitive landscape for clients to analyze trends and find new market opportunities, as well as created several department-wide competitor analysis templates to help determine what strategies competitors may be usingIncreased a YMYL client's quarterly… Show more Created organic search strategies for enterprise B2C clients in the insurance and medical health space (YMYL) by identifying the client and consumer needs and prioritizing top opportunities to identify areas for growthMonitored the competitive landscape for clients to analyze trends and find new market opportunities, as well as created several department-wide competitor analysis templates to help determine what strategies competitors may be usingIncreased a YMYL client's quarterly organic traffic by 60%+ and goal acquisitions by 90%+ quarter-over-quarter by implementing SEO strategies from both a tech, content and UX perspective that align with SEO Best PracticesCreated a Data Studio dashboard for client reporting, which was then used as a company method for reporting on client SEO performanceInterfaced with clients to discuss strategy, recommendations, deliverables and share any industry news, trends, and algorithm updatesMonitored fluctuations in Google algorithm activity, and as they happen, able to turn ranking and competitor data into hypotheses and create SEO strategies for client implementation when neededWorked in partnership with the digital content team to ensure SEO strategy aligns with their content roadmapWorked closely with account and project management teams to ensure consistent achievement of contracted goals and client roadmapConducted keyword research using SEMrush and Ahrefs to identify opportunities for growth in different keyword segmentsAnalyzed competitor backlink profiles and work with link-building specialists to help create link-building strategies Show less

East Lansing, Mi

Create on-page SEO audits for client websites including technical SEO metrics, user experience, competitor information, target keywords and metadataDevelop SEO strategies focused on the client's goals and target audienceResponsible for monitoring and tracking SEO progress for over 40 accounts at a time and creating monthly reports for each accountCreate and optimize body copy and blog posts for websites, which resulted in organic traffic increases of over 170% year-over-year for… Show more Create on-page SEO audits for client websites including technical SEO metrics, user experience, competitor information, target keywords and metadataDevelop SEO strategies focused on the client's goals and target audienceResponsible for monitoring and tracking SEO progress for over 40 accounts at a time and creating monthly reports for each accountCreate and optimize body copy and blog posts for websites, which resulted in organic traffic increases of over 170% year-over-year for multiple clientsImplement SEO site edits into different content management systems including WordPress and Drupal Develop lists of relevant and authority link prospects for link building outreachUse SEM tools including Google Analytics, Search Console, Keyword Planner, Majestic, BrightLocal, SEOmoz, Unamo, and SEMrush to track and improve metricsOptimize Google My Business accounts for clients to improve placement in the Local 3-PackSubmit client information to online directories and update current citations to correct information to ensure listings are optimizedWork closely and communicate with 12 web developers and managers to make sure client expectations are metManage, monitor and work collaboratively with interns to teach them SEO and social media best practicesAnalyze social media profiles for clients and make suggestions to create better-optimized content Show less

Lansing, Michigan Area

Researched new market opportunities by mapping out prospects and competitorsGenerated and managed content on social media platformsCoordinated marketing and promotional materials for print and internet advertisingAssisted in planning company events and meetings by preparing required materialDirected incoming emails, faxes, and mail to correct recipients by using a barcode scanning system

Lansing, Michigan Area

Actively managed and monitored social media channels such as Facebook, Twitter and LinkedInSpread brand awareness by increasing likes and followers on the social media accountsWrote posts and statuses for upcoming events and opportunities that Habitat for Humanity offersLeveraged social networks to strengthen relationships with existing clients and prospectsAssisted in event planning by communicating with internal and external clients